The Photographic Album from Gucci's Primavera Campaign

Demna’s new chapter at Gucci continues with Primavera, the House’s Spring campaign and a celebration of rebirth, renewal and the transformative feeling of falling in love.

Directed by Johan Renck, the campaign unfolds through a cinematic short film set on a dance floor, where a room of strangers gradually awakens, connects and pairs off. Set to Chris Isaak’s haunting “Wicked Game,” the film captures the tension between desire, intimacy and new beginnings.

Following the designer’s much-discussed Gucci debut, Primavera feels like a natural continuation of Demna’s vision: fashion as image, emotion and cultural moment. Rather than simply presenting the Spring collection, the campaign creates a world around it—romantic, slightly mysterious and impossible to ignore.

WE LOVE JW Anderson's Twisted Denim Campaign

JW Anderson puts a new spin on one of fashion’s most familiar staples with its latest Twisted Denim campaign, starring model and actress Dree Hemingway and her partner, Nick Delli Santi. The two appear together on camera for the first time, bringing an intimate, relaxed energy to the story.

At the centre of the collection is a deceptively simple idea: take the classic jean and turn it on its axis. The front construction is deliberately rotated, while the seams continue along the same altered direction, giving the silhouette an unexpected, almost sculptural character. It is a typically Jonathan Anderson gesture—taking an everyday wardrobe essential and disrupting its familiar proportions.

The collection remains deliberately wearable despite its unconventional construction. Designed as a unisex offering, the denim is produced in Japan from Japanese cotton, placing craftsmanship at the heart of the pieces.

The details reinforce that focus on construction. Inside, the garments feature a printed “Made in Japan” pocket bag, while a substantial leather patch carries the JW Anderson branding. Metal shank buttons and contrasting orange binding complete the finishing touches.

With Hemingway and Delli Santi sharing the frame, the campaign also underlines the collection’s fluid approach to dressing. Rather than presenting denim as belonging to a particular wardrobe or gender, JW Anderson treats it as a shared language—familiar, functional and just unconventional enough to feel new.

Twisted Denim is available now through JW Anderson stores worldwide and the brand’s online store.

Jonathan Bailey Fronts Giorgio Armani Beauty's Bold New Campaign 'I Will'

British actor Jonathan Bailey steps into a new chapter as the face of Giorgio Armani Beauty's latest men's fragrance, I Will. Directed by acclaimed filmmaker Todd Field, the campaign follows Bailey through a cinematic journey of ambition, self-belief and transformation, reflecting the fragrance's message that success is driven by determination rather than chance.

The launch marks a significant moment for the Italian house, introducing its first new masculine fragrance line in more than two decades. Developed under the creative vision of the late Giorgio Armani, I Will celebrates confidence, authenticity and perseverance—values that have long defined the Armani legacy.

Already a familiar face within the Armani universe, Bailey brings effortless sophistication to the campaign, reinforcing the brand's timeless approach to modern masculinity. The result is a visually striking story that blends cinematic storytelling with refined elegance, positioning I Will as one of the year's most anticipated fragrance launches.

Inside GCDS' Digitally Driven Spring/Summer 2026 Campaign

For its Spring/Summer 2026 campaign, GCDS transforms creative director Giuliano Calza's Milan apartment into a backdrop that celebrates the intersection of fashion, digital culture and the brand's playful identity.

Photographed by Carmine Romano, the campaign fuses contemporary menswear with the visual language of social media, incorporating memes, captions, hashtags and viral humour into the imagery. Rather than relying on a traditional studio, Calza's home offers an authentic Milanese setting that reflects both the label's heritage and its modern creative direction.

Blurring the lines between fashion editorial and digital storytelling, GCDS presents a campaign that feels fresh, irreverent and perfectly in tune with the way today's audience experiences menswear online.

Palomo Spain Celebrates WorldPride Amsterdam with a Special Pop-Up

Starting today, Palomo Spain brings its signature world to WorldPride Amsterdam with a dedicated pop-up at Geldersekade 58, running through 4 August. Visitors can discover the brand's newly introduced Classics collection alongside a curated selection of archive favourites and exclusive pieces offered at up to 50% off.

As part of the WorldPride celebrations, the Spanish fashion house will also partner with the Tom of Finland Foundation for an intimate luncheon on 3 August at Sofitel Legend The Grand Amsterdam. The gathering will bring together creatives, friends of both brands and members of the LGBTQIA+ community, celebrating the connection between fashion, art and queer culture.

With its roots firmly embedded in self-expression and inclusivity, Palomo Spain's presence at WorldPride Amsterdam reflects the brand's ongoing commitment to championing diversity while creating meaningful spaces for its global community.

Troye Sivan, Kelvin Harrison Jr. Among the Stars of Prada's Fall/Winter 2026 Campaign

Prada has unveiled its Fall/Winter 2026 campaign, bringing together Troye Sivan, Hunter Schafer, Kelvin Harrison Jr. and Chen Haoyu in a cinematic series that explores the beauty of everyday moments. Created by Miuccia Prada and Raf Simons, the campaign transforms ordinary scenes into intimate visual narratives where fashion becomes part of the story.

Directed by Academy Award-winning filmmaker Barry Jenkins, the campaign blurs the boundaries between cinema and photography, capturing spontaneous gestures, quiet emotions and natural movement. Rather than presenting traditional fashion imagery, each portrait feels like a still from an unseen film, inviting viewers to imagine the story unfolding beyond the frame.

Balancing portraiture with carefully composed still lifes, Prada continues to merge fashion, art and filmmaking into a single visual language. The result is a thoughtful campaign that highlights the Fall/Winter 2026 collection through authenticity, emotion and understated elegance.

Timberland and Jacquemus Return with a Fresh Take on the Classic Boat Shoe

Timberland and Jacquemus have joined forces once again, unveiling their second collaborative release after the success of their debut partnership in 2025. For this latest chapter, the brands turn their attention to one of Timberland's most recognisable designs, reimagining the iconic 3-Eye Lug boat shoe through Jacquemus' distinctive summer-inspired aesthetic.

The new Timberland x Jacquemus Authentic Boat Shoe is presented exclusively in Lagoon Blue, a vibrant hue introduced in Jacquemus' Spring/Summer 2027 collection, Le Bonheur. The colour draws inspiration from the geometric elegance of Art Deco architecture and the bold palette of the 1980s Memphis design movement, giving the heritage silhouette a contemporary seasonal update.

Constructed from premium leather, the shoe features a matching leather lining and Timberland's signature lug outsole, balancing durability with elevated craftsmanship. Tonal branding, including the iconic Timberland tree logo, blends seamlessly into the monochromatic design, while refined metallic eyelets and polished lace tips introduce subtle Jacquemus detailing.

By combining Timberland's outdoor heritage with Jacquemus' modern approach to colour and design, the collaboration delivers a versatile summer shoe that feels both classic and contemporary.

The Timberland x Jacquemus Authentic Boat Shoe retails for €250 and is now available through the official Jacquemus and Timberland websites, as well as selected stores from both brands worldwide. Additional retail partners are expected to receive the release later this summer.

WE LOVE Celine's Infinite Possibilities Silk Scarf Campaign

CELINE unveils Infinite Possibilities, a new campaign celebrating the timeless elegance of silk scarves through a contemporary lens. Captured by photographers Eijin Ota and Victor Brun, the campaign spotlights a curated selection of beautifully crafted carré scarves, reimagining one of the Maison's most iconic accessories as a canvas for creativity and storytelling.

At the heart of the collection is a specially developed silk twill, selected for its denser weave and luminous drape. The refined fabrication enhances the richness of each colour and the precision of every printed detail, elevating every design into a wearable work of art.

The scarf collection continues CELINE's Infinite Possibilities series, following the introduction of collectible charms at the end of last year. Together, these accessories complement both the women's and men's runway collections, offering versatile pieces that seamlessly blend craftsmanship, heritage and modern style.

With Infinite Possibilities, CELINE once again proves that the smallest details can make the strongest statement, transforming a classic wardrobe essential into an expression of individuality and artistic vision.

Check out the campaign below.

The New Balance 950 Campaign starring Cooper Flagg

Drawing inspiration from iconic basketball sneakers of the mid-1980s, New Balance unveils the 950, a new silhouette that brings archival design into the present. Crafted in leather and suede, the sneaker pairs vintage proportions with refined details, including an oversized toe box, a padded "N" emblem, and a basketball-inspired tongue label. The result is a versatile style created for life both on and beyond the court.

Fronting the global campaign is NBA standout and New Balance ambassador Cooper Flagg, joined by his siblings in a story that celebrates family, connection, and individuality. More than a sneaker launch, the campaign reflects the brand's vision of merging sport, culture, and everyday style.

SIGNAL ERROR

A REY Exclusive Editorial, produced in Madrid, Spain.

Photography & Creative Direction Dito Oter

Styling Jama

Muah: Diego Vitaller

Starring Guillermo Mate @ Wanted Agency

Assistant & Lightning: Cristhian Valenzuela

Digital Retouch: Alfredo Reybra

One To Watch: Super-Short Shorts, Sharp Tailoring And The EGONLAB Effect

One of the most exciting names on the Paris menswear calendar, EGONLAB returned to Paris Fashion Week with its Spring/Summer 2027 collection, Ataraxia, further cementing its reputation as a label to watch. Founded by Florentin Glémarec and Kévin Nompeix, the French brand has built a loyal following through its distinctive blend of sharp tailoring, rebellious energy, and contemporary storytelling.

Presented during Paris Fashion Week Men's Spring/Summer 2027, the collection continued EGONLAB's exploration of modern masculinity, balancing structure with freedom and tradition with experimentation. Signature tailoring was softened with a sense of ease, while one of the season's most talked-about elements came in the form of ultra-short shorts, a bold statement that challenged conventional menswear proportions and reinforced the brand's fearless approach to dressing.

The daring silhouettes felt provocative without losing sophistication, capturing the confidence and individuality that have become central to the EGONlab universe. Combined with precise craftsmanship and a strong artistic vision, the collection demonstrated the label's ability to push menswear forward while remaining distinctly wearable.

While major luxury houses dominated headlines this season, EGONLAB once again proved why it remains one of Paris fashion's most compelling independent voices. With every collection, the brand refines its unique visual language while pushing menswear into new territory — making it one of the standout labels shaping the future of French fashion.

Check out below some of our favourite looks:

Dolce & Gabbana SS27: Embroidered Memory, Sculpted Tailoring, and Sun-Faded Luxury at Milan Fashion Week

There are shows that whisper. And then there is Dolce & Gabbana—a house that has never learned moderation, nor ever needed it.

For Spring/Summer 2027, the Italian duo returned to Milan with Vacanze Siciliane, a collection that did not attempt to reinvent the brand, but instead sharpened its identity until it felt almost architectural. This was not nostalgia. It was reaffirmation. Sicily, once again, was not a theme—it was a law.

Presented inside a cinematic Mediterranean set, the runway unfolded like a heatwave memory: stone terraces, coastal light, and a fantasy of southern escape where tailoring meets sunburnt sensuality. The message was immediate—this is menswear built for exposure, not protection.

The collection oscillated between discipline and indulgence. Tailoring remained sharp, broad, and unmistakably Italian, but it was constantly interrupted by pleasure: laser-cut suits designed for airflow, softened trousers that fell like liquid, and shirts that carried the weight of postcards, citrus prints, and fragmented holiday imagery.

Nothing here was shy. Yet nothing felt chaotic. The balance was deliberate—controlled excess, engineered seduction.

Embroidery became language. Coral-like beading, crystal clusters, and hand-finished surfaces turned garments into tactile surfaces rather than simple clothing. Denim was no longer casual—it was ornamented memory. Knitwear became skin. Even the most structured jackets carried traces of erosion, as if heat itself had softened their edges.

Accessories extended the narrative. Oversized travel bags suggested escape without destination. Footwear leaned into craft rather than statement, woven and sculpted like objects recovered from a Mediterranean past that never fully existed, but feels emotionally accurate.

And then came the white.

The closing sequence dissolved everything into purity—an all-white procession that felt less like an ending and more like erasure. After all the ornament, all the color, all the Sicilian noise, the final gesture was silence in fabric form.

If there is a contradiction at the heart of Dolce & Gabbana, it is this: they design as if restraint is impossible, and then prove it can exist—just heavily decorated.

This season, they did not chase relevance. They doubled down on identity. In an industry obsessed with reinterpretation, Vacanze Siciliane insisted on something far more radical: continuity without apology.

And in that refusal to dilute themselves, they remain exactly what they have always been—unmistakably, uncompromisingly loud.

Watch the full show below:

Veil

A REY Conceptual Editorial, photographed in Nicosia, Cyprus.

Photographed by Conchalantt & Nikoletta Assioti

Creative Direction Conchalantt

Starring Constantinos Tsiakkas

JW Anderson Blends Fashion, Craft And Nature For Spring/Summer 2027

JW Anderson has unveiled its Spring/Summer 2027 lookbook, photographed by Heikki Kaski and styled by Benjamin Bruno. The cast features a close circle of Jonathan Anderson's creative collaborators, including art collector Ivor Braka, ceramicist Akiko Hirai, model Dree Hemingway, and writer Dr James Fox.

The collection revisits signature JW Anderson silhouettes through texture, craftsmanship, and relaxed proportions. Distressed Japanese denim, draped eveningwear, oversized tailoring, and the return of the fold-over trouser and twist jean reflect the house's playful approach to construction. Inspired by the natural world, the palette mixes earthy tones with bursts of color, while knitwear showcases references to Irish heritage, wildflowers, and traditional craftsmanship.

Beyond fashion, the seasonal offering expands into home and garden objects, including handcrafted stools, vintage linen cushions, Wedgwood ceramics, willow hampers, parasols, and artistic collaborations. Blurring the boundaries between fashion, design, and craft, the lookbook celebrates creativity in all its forms.

Between Light & Skin

A REY Exclusive Editorial, photographed in Graz, Austria.

Photographed by P.C.P Fotografie

Starring Tobias.

Phillip notes:

"Between Light and Skin" is a visual exploration of intimacy, silence, and the relationship between body and space.

Set in the soft natural light of a quiet interior, this series reflects vulnerability, strength, and the beauty of unguarded presence.

The human body becomes both subject and architecture — shaped by shadow, framed by windows, and suspended between exposure and privacy.

Tommy Hilfiger Heads Poolside for Summer 2026

Tommy Hilfiger dives into Summer 2026 with a swimwear campaign that feels effortless, sun-soaked, and unmistakably classic Americana. Photographed by Misha Taylor and styled by Géraldine Saglio, the story unfolds against a cinematic backdrop of cypress-lined gardens, white stone architecture, and a pool shimmering in Hockney-blue tones.

Fronted by Francisco Henriques, Hamid Onifadé, and Kai Paula, the campaign captures the relaxed rhythm of summer through pieces designed for movement and ease. Short-cut swim trunks, elastic waists, and lightweight silhouettes keep the mood uncomplicated and wearable.

A mint pair embroidered with the iconic logo, yellow striped shorts, and navy diamond-print swimwear define the collection’s core palette — playful without losing the brand’s polished identity. Signature details, like the red baseball cap stamped with the flag logo, ground the campaign in unmistakable Tommy codes.

Rather than staging perfection, Tommy Hilfiger focuses on atmosphere: friends by the pool, sunlight on skin, and the kind of summer that feels spontaneous rather than styled.

EDITOR’S PICK: Jacob Elordi Steps Into the Bleu de Chanel Era

Not breaking news — but worth your attention now.

Jacob Elordi is the new face of Bleu de Chanel, marking a clear shift for the house after years of introspective, auteur-led campaigns. He succeeds Timothée Chalamet, closing a long chapter that also included Gaspard Ulliel — both figures of a more poetic, inward-looking masculinity shaped by cinematic storytelling.

This time, Chanel changes the tone. The new campaign for Bleu de Chanel L’Exclusif — a deeper, more concentrated take on the original — leans into presence over introspection. Behind the lens is Alfonso Cuarón, whose direction signals a move away from abstraction and into something more immediate, physical, and charged with tension.

Where past films explored freedom through thought and distance, this new chapter suggests something more embodied — desire, movement, and control. It’s a recalibration that aligns with Elordi’s screen persona: composed, magnetic, and impossible to ignore.

The result feels deliberate. Less monologue, more momentum. Less dream, more impact.

Not new — but a shift you can’t overlook.

Dolce & Gabbana and Ray-Ban reimagine the Aviator

Dolce & Gabbana and Ray-Ban unite for a collaboration that revisits one of eyewear’s most iconic silhouettes. Ahead of Ray-Ban’s 90th anniversary, Domenico Dolce and Stefano Gabbana reinterpret the Aviator through two distinct models: Shooter and Outdoorsman II.

The Shooter draws directly from archival references, defined by a bold structure, a mother-of-pearl top bar, and an integrated cigarette holder—details that evoke a refined, vintage sensibility. Teardrop lenses appear in a spectrum of tones, from orange and pink to green, blue, and yellow, offered in both mirrored and clear finishes. A slim metal frame preserves the classic pilot shape while introducing a subtle rimless effect.

In contrast, the Outdoorsman II adopts a more understated approach. Its pronounced top bar adds a graphic edge, while the lightweight frame plays with negative space to enhance the silhouette. The lenses, available in muted shades including blue, dusty rose, beige, brown, and green, maintain the same mirrored and clear variations.

Both designs feature dual branding applied with precision and are accompanied by an exclusive leather case with a gold-tone strap and clasp, designed to function as an accessory—attachable to a handbag or belt.

The campaign, captured by Gray Sorrenti, presents the collection through a contemporary, fashion-driven lens.

Structured Fragility

A REY Exclusive Fashion Editorial, produced in Limassol, Cyprus.

Photographed by Michael Geo

Styling & Direction Christos Christou

starring Dancer and Choreographer Marios Charalambous

PUMA x Jil Sander Refine the K-Street

PUMA and Jil Sander continue their evolving collaboration with a new iteration of the K-Street, following the revival of the King Avanti in late 2025.

Designed under the direction of Simone Bellotti, the sneaker reflects a philosophy of purity, precision, and restraint. Its streamlined silhouette features a close, contoured fit and an ultra-thin sole, designed to follow the natural line of the foot while balancing softness with structure.

The K-Street’s fluid shape conveys a sense of movement, with sinuous lines extending from the Formstrip through to the sole. Drawing from sport, the upper references PUMA’s archival H-Street running spike, while the sole takes inspiration from karate—informing both its construction and name.

Offered in perforated suede, canvas, and nylon across muted and vibrant tones, the design is finished with co-branded detailing. The unisex model launches globally from April 8, 2026, with select variations exclusive to Jil Sander retail and online channels.