Alan Crocetti Cruise Campaign

Alan Crocetti’s Cruise Campaign, with artist Deni Horvatić, captures the energy of club culture — where identity is fluid, expression is fearless, and style becomes a form of communication without words. Each piece is designed to live with you: on skin, in sweat under strobes, in sun, and in the quiet after.

Deni Horvatić records his subjects in a way that the viewer is offered a point of view that literally shares with the viewer: “I see you from exactly where you are.” By removing the distance between bodies, the portraits in the scan series fulfil the fantasy of a complete merging between viewer and element in sight, which is actually impossible.

That intimacy runs through the Cruise Campaign, a world where jewellery doesn’t decorate the body, but collapses into it — where closeness, contact, and identity feel blurred, charged, and alive.

“Jewellery is part of our individuality,” says Alan Crocetti. “It’s not separate from us — it becomes us. These pieces are made to feel like they belong on the body, as if they’ve always been there.”

Blending sensual silhouettes with statement forms, the Cruise Campaign celebrates self-expression in its rawest state — a tribute to those who dress and undress for themselves, for the night, for the moment, and for the feelings.

From minimal pieces meant to layer like second skin to bold statements that catch every flicker of light, the collection moves between softness and hardness, echoing the freedom and intensity of nightlife. A personal language shaped by movement, memory, and desire.

Photography

Deni Horvatić

Creative Direction

Alan Crocetti & Deni Horvatić

Models

Lucija Rukavina

Ante Vujanović

Jurica Kranjec

Toni Kukuljica



BRAND ALERT: Jack London Reformed

A re-introduction, a return, a reconnection, a re-form.

Re-envisioned with a new mission, Jack London has been re-formed. Founder and Creative Director Jack speaks to REY about their new vision.

 In an era marked by rapid technological advancement, the chasm between human interactions continues to widen, resulting in fragmented connections and a longing for genuine unity.
 The essence of human connection often feels strained and diluted. Our bodies, sculpted by societal norms, yearn for a reinvigoration of desire and personal expression.


As we navigate this digital landscape, it is imperative to reform with authentic human connections, a sense that transcends the superficiality of virtual exchanges.
 The need for re-form enriches our personal experiences of our shared humanity.
 Allow a transformative role in reshaping your silhouette.
Tactile latex engages the sense of touch, offering a bold statement of individuality while simultaneously inviting deeper connections.
Each piece offers handcrafted uniqueness, meticulous style lines and precision construction. We aim to bring quality and well designed pieces, as we introduce new garments periodically to our platform.  

Looking ahead, we plan to incorporate gender fluidity within select pieces, to both empower and ignite connections through talking points over interesting fashion garments. 

We believe small additions create a unique vibe to the wearer.

Style, curiosity and unique pieces.

Available only from www.jackldn.co.uk


Elya

REY Exclusive underwear portrait series, photographed in Athens.

Photographed on Samsung S25+ by our editor in chief Christos Christou.

Starring Eliasa Sevilla

Edward Enninful curates the latest TATE exhibition: The 90s

Explore a decade characterised by its bold creativity and rebellious spirit.

This year, Tate Britain will present The 90s, an exhibition curated by Edward Enninful, opening on October 8, 2026, and running through February 14, 2027.

Curated by industry game changer, Edward Enninful OBE, an image maker who has played a pivotal role in shaping fashion’s history, The 90s examines a seminal decade in which a groundswell of creativity changed the face of British culture.

As the Cold War ended and Britain began to emerge from recession, a new dawn of optimism, freedom, and rebellion was ushered in, epitomised by a new generation of diverse creative talent. This sense of boundless opportunity resulted in art, design, fashion and music fusing into one potent cultural force, signalling an audacious renewal of British spirit. The exhibition explores how long-held hierarchies were dismantled, with high art and pop culture feeding into one another, and looks at the enduring influence of key figures who emerged from this time.

The 90s brings together iconic images by photographers including Juergen Teller, Nick Knight, David Sims and Corinne Day. They will be shown alongside the work of artists like Damien Hirst, Gillian Wearing, and Yinka Shonibare, as well as fashion collections by decade defining designers including Vivienne Westwood, Alexander McQueen, and Hussein Chalayan.

Edward Enninful OBE is one the most influential voices in fashion and culture today.

Supported by Tate International Council, Tate Patrons and Tate Members.

The REY Merch Line is Out Now

The REY Merch Line is an extension of the magazine’s definitive point of view—where modern masculinity, self-expression, and attitude meet refined design.

Unisex by design, the collection is defined by bold statements, clean silhouettes, and intentional typography, made to be worn as both armor and expression. Rooted in contemporary sensibility and cultural confidence, each piece reflects REY’s provocative yet thoughtful dialogue on identity, style, and individuality—unapologetic, considered, and always forward.

Discover the REY Merch Line and find the piece that speaks to you!!

We can’t wait to see you wearing it.

Tag @rey_magazine on Instagram and become part of the REY visual conversation.

The 10 Most Popular Features in 2025

On the final day of 2025, we pause to look back at the stories that defined the year and the features you engaged with the most — our TOP 10 of 2025.

Before turning the page to 2026, a year that will see the introduction of several key initiatives, including the launch of the REY Merch Line, we reflect on a year shaped by growth and global reach. In 2025, REY recorded more than 100.000 pageviews and welcomed over 70.000 unique visitors worldwide.

The United States once again led our readership, followed by United Kingdom, China (!), Greece, Spain, Cyprus. Germany, France , underscoring the publication’s expanding international audience.

Throughout the year, REY received continued recognition from the fashion industry and the wider cultural sphere, with strong support from artists and creative voices around the world. We thank all those who read, shared and supported our work.

Below, explore the TOP 10 features of REY in 2025 — a snapshot of a year that now gives way to what comes next.

Alexandros Piechowiak x REY Magazine

The year’s most-read feature, pairing a striking Athens-shot fashion editorial with an exclusive interview of the Greek actor.

In Synch

“In Synch” has become one of REY Magazine’s most-viewed features of the year, a standout fashion editorial shot in Madrid, Spain, showcasing striking visuals of Óscar Nieto and David Trabucchelli in a highly engaging narrative that captivated audiences worldwide.

BODY LANGUAGE

A striking visual essay shot in Valencia that celebrates the human form, exploring movement, expression, and the sculptural beauty of the nude body.

Pietro Boselli Gets Wet — And Philosophical — in His Steamiest Shoot Yet

Mr Boselli turns a sunlit outdoor shower into a sensual moment of reflection, making it one of this year’s standout features.

NOCTURNAL DESIRE

A provocative bedtime story captured in Athens, featuring the Cypriot actor Andreas Chrysanthou in intimate, sensual imagery that blends allure and narrative.

Lucas García

A bold New Faces debut, Lucas García commands attention in Valencia through daring, intimate imagery that fuses sensuality with striking visual impact.

“Brokeback Mountain” Theatre Report – THE GREEK ISSUE

Following our visit to the sold-out stage adaptation at Athens’ Theatre Knossos, this report captures the emotional intensity of Brokeback Mountain and has become one of the year’s most-read features.

In Conversation with Alex Roque

Our conversation with Alex Roque in London, became one of REY’s standout interviews of 2025. Spotlighting the magnetic performer and producer behind M.E.N Live through a hot underwear story.

EXPOSED CONTROL

A bold Conceptual Editorial, marked the second Juan Carlos Toledo story to enter REY Magazine’s Top 10 of 2025, standing out for its striking vision and impact.

In Conversation with Manuel Betancurt

“In Conversation with Manuel Betancurt,” featuring the Colombian choreographer’s rise from local stages to sharing the world stage with global stars like Dua Lipa, became one of REY Magazine’s most celebrated interviews of 2025.

WE LOVE the latest Jacquemus Campaign ''Scarves & Moon Boot''

Jacquemus ‘‘broke’’ Instagram last night with his latest campaign, so bold it froze feeds in place — hot, chiselled models wearing nothing but scarves, Moon Boots, and the brand’s trademark confidence.

The imagery is stripped-back yet powerful: male models draped only in oversized scarves and the standout footwear. The campaign was shot by photographer Tom Kneller. Starring Luca Fersko & Max Knott.

The footwear on display is the gender-neutral “Striped Moon Boot,” pairing a vintage-inspired, utilitarian silhouette with Jacquemus’s minimalist aesthetic. Paired with bare skin and scarves, the look pushes the boundaries of winter fashion — minimal, bold, and sensual all at once.

With this campaign, Jacquemus transforms functional winter staples — boots and scarves — into a raw, powerful style statement, asking viewers to rethink how winterwear can be worn.

In Conversation with Alex Roque

If you think you know Soho cabaret, think again. M.E.N Live is London’s boldest male strip show, and at its center for us is Alex Roque — performer, producer, and one of the magnetic forces bringing every jaw-dropping moment to life. We sat down with him to talk about the show, his role, and why it’s capturing hearts across the city.

Alex, M.E.N Live has taken Soho by storm. How did this show start, and what’s the idea behind it?
Yes, we couldn’t be happier with all the positive responses we’ve been getting from our audiences from the very beginning.
We wanted to create a space where gay men felt acknowledged, seen, and celebrated. A show that represented a meeting point for gay men and like-minded people to have fun and share a unique experience. A place where people felt safe and comfortable to explore their fantasies and dive deeper into their sexualities without shame, guilt, fear, or judgement. My business partners had been at the forefront of the male revue industry for over a decade when we decided to join forces and invest our resources to provide the LGBTQIA+ community with the first male revue show for men. In addition to that, in February 2024 I spent two weeks in the hospital after being a victim of a hate crime in central London. That ignited the sense of urgency to create such a show.
We were worried about how our audiences would respond, since we didn’t understand why nobody had ever done a show like that. But once we saw how enthusiastic people were about it and how fast the word was spreading, we felt reassured by knowing that we had started something very special.

You’re both a performer and a producer — that’s a lot of hats! What’s a typical day like for you?
I feel blessed to be able to work with what I love and be rewarded with the feeling that I’m giving something back to the community that once embraced me when I was still searching for answers.
A typical day requires time and energy on different fronts. From a producer’s standpoint: meetings with my business partners, constant research and discussions to collect feedback from our audiences, to understand what’s out there and see how we can improve the experience for our audiences and performers.
From a performer’s perspective: going to the gym, rehearsing, and making sure I’m ready and on top of my game the moment I step onto the stage.
Besides that, I also try to accommodate the demands of being a fitness trainer, actor, and model, while I try to create time for my family, partner, friends, as well as other activities that support my mental health.
It does feel overwhelming at times, especially when you try to deliver your best performance on different fronts, which are often conflicting. But I am very fortunate and grateful for being able to rely on highly skilled business partners, extremely talented performers, and amazing people around me to help me carry through my days and enjoy the process.

The performances are bold and daring. Where do you find inspiration for the choreography and stagecraft?
My business partners have been at the forefront of the industry for over a decade. They’re huge creative minds and we share a passion for both creating and sharing memorable, lifetime experiences. From costumes to lighting, soundtrack, props, and concepts, we’re constantly watching different shows and debating how we can incorporate new elements that will expand the value perceived by our audiences who share the M.E.N Live experience. Our audience feedback is our main source of information and among the top guidelines of our action plan. Our choreographer is one of the best in the cabaret and stripping industry, and he’s been able to deliver a brilliant job by translating our inputs into choreographies that best represent our brand.

M.E.N Live is designed for the LGBTQIA+ community. What makes it so special for your audience, and why should everyone experience it?
Exactly. It’s a show designed for men, by men. We’ve created a space in the industry where gay men are not the “plus one.” Although we welcome everyone who has a good attitude and appreciates the male figure, we aim to cater to gay men’s desires and serve them with a show format that is dedicated to them and built with them in mind. We’ve started something unique and special. Think “Magic Mike,” but queer and more fun. A place where gay people can express themselves, relate, get involved, and take part in the overall dynamics. Our audiences come not only to have fun, but also to congregate as a community.

There’s a sense of energy and empowerment in the room. How do you feel the show connects with the community?
As a gay man, I struggled during my younger age to find out where I belonged due to a complete lack of references with which I could relate. Fortunately, we’ve come a long way since then, and nowadays people have more access to different references and are able to have a more open, honest discussion about sexuality and gender. However, we should not take for granted the importance of breaking taboos, enhancing current debates, and educating people who didn’t have the opportunity to experience a more diverse culture.
Being comfortable in your own skin is something very powerful. A person’s confidence in their own sexuality permeates into different realms of their lives. By providing people with new ways in which sexuality can be expressed and different dynamics that can be established between men, we hope to help people better understand themselves and find an identity that best represents who they currently are. Ultimately, we hope to empower people, help them connect with each other, and bring them together as a community.

Let’s get personal — how did Alex Roque get into performance? Was this always your dream?
Never in my wildest dreams had I thought I would be doing what I do today. If you had told 30-year-old Alex that he would be performing and stripping on stage and co-producing a show in Soho for the LGBTQIA+ community, he would’ve been enticed by the idea, but probably too scared to allow himself to indulge in that fantasy.
After a long journey of self-discovery, I quit my job as a language teacher and moved to London in pursuit of my acting career. I then auditioned to host a show called Forbidden Nights, owned by one of my business partners, and the rest is history.
Being on stage is a newfound passion that has changed my life completely. When I’m on stage, I get to express myself and exchange energy with people in completely different ways, and I’m able to bring to life a part of me that was always too scared to come out to play.
Over the past years, I’ve been blessed with a sense of pride, and the constant feeling of living the dream. This is priceless.

You have serious stage presence. Any pre-show rituals or cheeky habits that help you bring the heat?
I believe my stage presence reflects my passion, gratitude, and pride for this project. Before going on stage, I need at least 20 minutes to warm up and summon Rocky. He’s very cheeky and flirtatious. He has his own makeup, accessories, and aftershave. I tap into both my feminine and masculine energies to prepare the house for him, and fill myself up with gratitude and love from people who believe in me to make any butterflies in the stomach fly away.

Outside the stage, what’s next for you? Any upcoming projects or personal plans we should know about?
Life’s been incredibly busy lately, and I’ve been getting more and more involved with projects that strengthen our community, which makes me extra happy and grateful. Besides M.E.N Live and Forbidden Nights, I’ve been involved in a super exciting series based on an LGBTQIA+ novel called “Custodians,” by the amazing Dan Alexander, where I get to play one of the main characters alongside other fantastic actors. Definitely a book worth reading and a project worth keeping an eye out for.

Finally, if someone has never seen M.E.N Live, what’s your pitch to them in one sizzling sentence?
Dare to find out Soho’s best-kept secret. No phones allowed.

Discover the full Editorial Story HERE.

Produced and Photographed by Edward Black.

starring Alex Roque.

Interviewed by Christos Christou

화

A REY Exclusive Fashion Editorial, produced in Athens.

Photographed by Matthew Alatsiatianos

Styling Marios Karavasilis

Starring Kangmin @ ACE Models

Equilibrium

A REY Exclusive Fashion Editorial, produced in London, UK.

Art Direction & Styling Antonia Barath

Photographed by Alex Pinero

Grooming Travis Nunes

Starring Callum Simpson @ SUPA Worlwide

KVRT STVFF Introduces Denim: A Natural Evolution

Known for their body-conscious essentials, KVRT STVFF has long approached design with a single purpose: to serve the wearer. Their underwear and swimwear function as intuitive second skins — garments that move with the body, not against it. Their new venture into denim is not a departure, but a continuation of that ethos.

The jeans debut in three silhouettes — Loose, Loose Bootcut, and Straight — all grounded in vintage references, yet stripped of any overt nostalgia. These are timeless cuts, reimagined with restraint. The color palette is equally grounded: Ecru, Espresso, washed Black, and classic Indigo — essential tones that speak softly but confidently.

Details are minimal, deliberate. A unique inner closure, adapted from the brand’s underwear design, allows the jeans to be worn partially open — an intimate nod to personal fit and fluid styling. Raw hems and a tonal denim patch replace branding with subtlety. Nothing unnecessary remains.

The result is denim that doesn’t try to overshadow the body, but rather frames it. These jeans don’t shout; they support. In true KVRT STVFF fashion, the focus is on purity of form — simple lines, neutral tones, and an aesthetic that lets the body lead.

KING OF RAY

A REY Exclusive Fashion Editorial, photographed in Athens.

Photographed & Directed by Alexi Charovas

starring Aggelos

The body becomes a stage where gender rehearses itself; endlessly, restlessly. One moment, the chest is armour: sculpted, hard, virile. The next, it is pierced by softness: glitter, petals, shadows of leaves. Butler reminds us that gender is never essence but repetition, a series of acts that harden into “truth.”

Yet in the cracks of performance, vulnerability seeps through. Flowers erupt from the waistband, not as decoration but as insurgents. They expose the absurdity of virility when stripped of its theatre. Muñoz would call this a glimpse of queer futurity: masculinity remade in colour, light, and excess.

Ahmed teaches us that orientations matter, and here, the body bends, twists, reclines into new alignments that disorient the straight line of heteronormativity. Each image oscillates. The stripes reads a prison of expectation, yet also a runway for camp. The torso flexes, but the hand trembles. Glitter wounds and heals at the same time.

This is not contradiction but coexistence: virility and vulnerability locked in the same frame, refusing to cancel each other. The battle is not to defeat masculinity but to expose its costume. To wear it, distort it, queer it until its weight gives way to possibility.

Alexi Charovas

WE LOVE the 'Mr. Gray' Campaign by PUMP!

With the introduction of Mr. Gray, PUMP! expands its repertoire of timeless essentials. The concept is refreshingly straightforward—classic silhouettes, executed with precision. The collection comprises four staple cuts: brief, boxer, jock, and thong, each rendered in a singular, meticulously chosen shade of gray.

This particular gray speaks volumes in its subtlety. Quietly confident and endlessly versatile, it carries a distinct presence. Anchored by a sleek, polished waistband, the design feels deliberate and enduring—untethered from trends, built to last.

Mr. Gray doesn’t aim to reinvent; instead, it draws strength from permanence. It channels a stripped-down confidence—the kind that doesn’t clamor for attention but effortlessly commands it. Here, understatement is the statement.

Ludovic de Saint Sernin FW25 Campaign: Power Play

For Fall/Winter 2025, Ludovic de Saint Sernin brings his signature sensuality to the boardroom. Starring Amelia Gray alongside Alejo Humanes and Lewis Gillooley, the campaign plays with themes of power, control, and desire—merging officewear with after-hours provocation.

Shot by Stuart Winecoff and styled by Carlos Nazario, the imagery channels Helmut Newton’s cool eroticism: crisp shirting peels back to reveal latex and leather, while sharp tailoring contrasts with intimate moments—a kiss between boys, a mistress in command.

It’s a wardrobe built for 9-to-5-to-9, where fantasy meets functionality. Saint Sernin’s message is clear: power isn’t just what you wear—it’s what you dare to reveal.

Balenciaga Reimagines Perfumery with a Bold New Fragrance Collection

More than seventy-five years after introducing its inaugural scent, Le Dix, Balenciaga returns to the world of fragrance with a striking new vision. The house has just unveiled a collection of ten perfumes—each a study in contrast, tension, and transformation. This launch isn't just a revival; it's a reinvention.

Moving beyond the conventions of traditional perfumery, the new collection captures the disruptive spirit of Balenciaga, channeling the house’s radical aesthetic into scent. Here, fragrance becomes form—sculptural, precise, and unapologetically modern.

At the heart of the collection lies a tribute to Cristóbal Balenciaga, the Spanish couturier whose mastery of cut and silhouette reshaped fashion. These fragrances are steeped in the olfactive codes he established, yet reinterpreted through a contemporary lens. They speak to the brand’s rich heritage while carving out space for a bold, forward-facing narrative.

This isn't just about perfume—it’s about identity. Each fragrance serves as a sensorial expression of Balenciaga’s DNA, where artistry, structure, and emotion intersect. It's a collection that blurs boundaries between past and present, memory and reinvention, scent and self.


PASTORALE

A REY Exclusive Editorial

Photographed & Styled by Alexander Yantyushev

starring Georgy Amoev @ Lumpen

THE HORTONEDA TWINS

A REY Exclusive Editorial photographed in Madrid, Spain.

Photographed by Lucas Vázquez

starring Juan & Cesar Hortoneda

Liquid Skin

A REY Exclusive Fashion Editorial produced in Quesa, Valencia, Spain.

Photographed & Directed by Adrian S. Navarro

Lighting & Set Assistant Victor Lara

Introducing Cristian Serra


ALEX

A REY Exclusive Fashion Editorial produced in Athens, Greece.

Photographed by Matthew Alatsatianos

Art Direction Nicolas Exarchos

Introducing Alex Marku @ ACE Models

Rene Tiger

A REY Exclusive Story photographed in Berlin, Germany.

Produced & Photographed by Andrej Russkovskij,

Introducing Rene Tiger.