Ann Demeulemeester's first boutique in Milan
Ann Demeulemeester has unveiled a new Milan address at Via Monte Napoleone 22, placing the brand at the center of the city’s luxury quarter. Housed in a former refectory, the boutique becomes the label’s second mono-brand store worldwide, after Antwerp.
Conceived under the direction of creative director Stefano Gallici, the 214-square-meter space unfolds across two levels connected by a staircase, with a private VIP room upstairs. Stripped-back walls, raw plaster, oxidized zinc, and black Italian herringbone wood define a restrained palette of black, white, and grey. The ceiling echoes the geometry of the floor, creating a subtle architectural rhythm.
Custom furnishings reinterpret historical forms with contemporary proportions, balancing weight and emptiness. Black linen seating and soft drapery temper the austerity, while large white canvases frame the collections in quiet focus. The opening coincides with an exclusive preview of Spring/Summer 2026 — Gallici’s latest vision for the house.
