Ann Demeulemeester has unveiled a new Milan address at Via Monte Napoleone 22, placing the brand at the center of the city’s luxury quarter. Housed in a former refectory, the boutique becomes the label’s second mono-brand store worldwide, after Antwerp.

Conceived under the direction of creative director Stefano Gallici, the 214-square-meter space unfolds across two levels connected by a staircase, with a private VIP room upstairs. Stripped-back walls, raw plaster, oxidized zinc, and black Italian herringbone wood define a restrained palette of black, white, and grey. The ceiling echoes the geometry of the floor, creating a subtle architectural rhythm.

Custom furnishings reinterpret historical forms with contemporary proportions, balancing weight and emptiness. Black linen seating and soft drapery temper the austerity, while large white canvases frame the collections in quiet focus. The opening coincides with an exclusive preview of Spring/Summer 2026 — Gallici’s latest vision for the house.

Mr Simon Porte Jacquemus has collaborated with OMA for his latest store, a Meditteranean-inspired boutique, in the Heart of Mayfair.

The boutique showcases the complete men and women collections but it also serves as an art gallery, showcasing a curated selection of pieces that resonate with Simon Porte Jacquemus’s artistic sensibility.

From antique furniture to contemporary art, the collection offers a glimpse into the designer’s inspirations and creates a truly immersive shopping experience.

The top floor, a private VIP salon, offers a cocoon-like experience, completely rounded and bathed in natural light.

JACQUEMUS « THE LONDON BOUTIQUE »

33 NEW BOND STREET, W1S 2RS LONDON, UK

image credit: Courtesy of Jacquemus // source: fuckingyoung.es

Ann Demeulemeester's first boutique in Milan

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