WE LOVE David Gandy's New Wellwear Campaign

Founded in 2021, David Gandy Wellwear is the supermodel’s own lifestyle brand, combining fashion, function, and wellness in elevated everyday essentials.

David Gandy, a name synonymous with timeless style, returns with a new essential from his lifestyle brand, David Gandy Wellwear. The Ultimate Trunk is a masterclass in understated luxury—crafted with a premium cotton-modal-elastane blend and enhanced by Wellwear Breathe technology, offering antibacterial, breathable, and odour-resistant comfort from day to night.

Reuniting with longtime collaborator Mariano Vivanco, the launch campaign captures Gandy through a softer, more intimate lens. Known for their iconic past work, the duo delivers imagery that’s effortless yet powerful, refined yet raw.

Stripped of bold logos and gimmicks, the Ultimate Trunk puts fit and feel first. It’s a reminder that confidence begins with the base layer—and Gandy knows better than most what makes a perfect pair.

Equilibrium

A REY Exclusive Fashion Editorial, produced in London, UK.

Art Direction & Styling Antonia Barath

Photographed by Alex Pinero

Grooming Travis Nunes

Starring Callum Simpson @ SUPA Worlwide

KING OF RAY

A REY Exclusive Fashion Editorial, photographed in Athens.

Photographed & Directed by Alexi Charovas

starring Aggelos

The body becomes a stage where gender rehearses itself; endlessly, restlessly. One moment, the chest is armour: sculpted, hard, virile. The next, it is pierced by softness: glitter, petals, shadows of leaves. Butler reminds us that gender is never essence but repetition, a series of acts that harden into “truth.”

Yet in the cracks of performance, vulnerability seeps through. Flowers erupt from the waistband, not as decoration but as insurgents. They expose the absurdity of virility when stripped of its theatre. Muñoz would call this a glimpse of queer futurity: masculinity remade in colour, light, and excess.

Ahmed teaches us that orientations matter, and here, the body bends, twists, reclines into new alignments that disorient the straight line of heteronormativity. Each image oscillates. The stripes reads a prison of expectation, yet also a runway for camp. The torso flexes, but the hand trembles. Glitter wounds and heals at the same time.

This is not contradiction but coexistence: virility and vulnerability locked in the same frame, refusing to cancel each other. The battle is not to defeat masculinity but to expose its costume. To wear it, distort it, queer it until its weight gives way to possibility.

Alexi Charovas

PASTORALE

A REY Exclusive Editorial

Photographed & Styled by Alexander Yantyushev

starring Georgy Amoev @ Lumpen

Pietro Boselli Gets Wet — And Philosophical — in His Steamiest Shoot Yet

Pietro Boselli is no stranger to thirst traps — but his latest series dives deeper. Shot against the sun-drenched backdrop of Piana degli Ulivi di Ostuni, Aliquid Aqua Inest (Latin for “there is something in the water”) sees the sculpted polymath turning a simple outdoor shower into a moment of sensual meditation.

Yes, the water clings. Yes, the light hits just right. But beneath the heat and skin, there’s something more: a quiet invitation to rethink what pleasure, wellness, and modern masculinity really look like.

With 3.4 million Instagram followers and counting, Pietro isn’t just serving body — he’s curating a lifestyle. Call it la dolce vita 2.0: equal parts philosopher and fantasy, sweat and soul.

These aren’t just hot pics — they’re a vibe, a vision, a challenge to live (and look) beautifully.

LOEWE’s Fall/Winter 2025 Campaign: A Study in Craft

The LOEWE Fall/Winter 2025 collection presents itself as a scrapbook of ideas. This approach feels intentional and personal, focusing on artisanal craft as its central theme.

This focus continues through a collaboration with the Josef & Anni Albers Foundation. The clothing and accessories feature tactile surfaces that take inspiration from Josef Albers’s Homage to the Square paintings and Anni Albers’s pictorial textile work, which used thread for artistic exploration.

Rene Tiger

A REY Exclusive Story photographed in Berlin, Germany.

Produced & Photographed by Andrej Russkovskij,

Introducing Rene Tiger.

Tom Holland for Prada Paradigme Fragance Campaign

Tom Holland Fronts Prada Paradigme: A New Expression of Modern Masculinity

In Prada's latest fragrance campaign, Paradigme, actor Tom Holland embodies a quiet confidence that mirrors the scent itself — refined, grounded, and refreshingly understated. Paradigme reflects a modern shift in masculinity, where presence is valued over projection and grooming becomes an act of self-care rather than performance.

The fragrance opens with a bright note of Calabrian bergamot, while a heart of bourbon geranium introduces a crisp, herbaceous green that disrupts conventional woody structures. Anchored by an ambery woody base, Paradigme achieves a sophisticated duality — where verdant freshness tempers warmth and tradition meets subtle rebellion.

This duality is echoed in the bottle design. Prada’s iconic inverted triangle is reimagined in a gradient lacquer that fades from black to green, visually articulating the tension between structure and fluidity.

With Holland as its face, Prada Paradigme positions itself as fragrance-as-accessory — an invisible signature for those who seek depth without dominance. It’s a statement of modern elegance: noteworthy, never overbearing.

RUENDA

A REY exclusive Story, produced in Majorca, Spain.

introducing RUENDA

Photographed by Flor Rajo.

Denim Story featuring Calvin Klein.

Swimwear Rewritten with BIBENCIA

BIBENCIA returns this summer with handmade swimwear that speaks to the soul. Born in Valencia, the brand fuses emotion, identity, and storytelling—each piece a quiet rebellion against fast fashion.

Rooted in forgotten pasts and reimagined for today, the collection flows with intention. Bold, honest, and unapologetically personal, these designs move with you—celebrating every curve, every story.

This isn’t just swimwear. It’s self-expression woven in thread.


Creative Direction: Roberto Montes @robertomontessanz × Jordi Terry @jorditerry

Photographer: Jordi Terry @jorditerry × Merceditas Agency @merceditas.mgmt

Styling: Roberto Montes @robertomontessanz

Grooming: Nacho Sanz @nachosanzmakeup

Casting Director: Néstor Redó @nestorredo

Models:

Evander Johnson @evanderjohnson

Facundo Mascareña @thefacka

Ferran Belloch @ferranbe08

Lucas García @ubaldico

Nacho Ruiz @nacho11ruiz

EXPOSED CONTROL

A REY Exclusive Conceptual Editorial, photographed in Espacio Beyond Studios, Madrid.

Photography & Direction Juan Carlos Toledo

starring La Jeanine

featuring H K LIQUIDS

WE LOVE Thom Browne's High Summer Campaign

Thom Browne’s “High Summer” Captures East Coast Sophistication

Fresh off a standout presence at the Met Gala, Thom Browne returns with “High Summer”—a refined campaign inspired by the leisurely elegance of the East Coast. Shot by Kito Muñoz, the visuals showcase crisp tailoring with collegiate and athletic influences, framed by a chic summer house setting.

Key pieces include four-bar cardigans, fitted polos, and structured blazers, paired with standout accessories like the new Mr. Thom bag in calfskin, retro-inflected sunglasses, and deerskin loafers. It’s a nostalgic, sun-soaked vision of summer—crafted with Browne’s signature precision.

''Days of Summer'' Campaign by Prada

Prada’s Days of Summer strips things back: Kendall Jenner, Hunter Schafer, and Troye Sivan adrift on glassy water, framed by nothing but sea and sky. It’s serene, minimal, and quietly cinematic—summer as a state of mind.

Creative Directors: Miuccia Prada and Raf Simons
Photography: Oliver Hadlee Pearch
Campaign Creative Direction: Ferdinando Verderi
Cast: Gideon Adniyi, Giuseppe Cirillo, Nikita Gnetnev, Noor Khan, Melinda Kiss, Hanna Leszek, Kendall Jenner, Julia Nobis, Yuliana Perez, Liu Qinzheng, Hunter Schafer, Troye Sivan, Lina Zhang

Levi’s® Linen-Blend Denim Collection for Spring/Summer 2025

Levi's® has introduced its Spring/Summer 2025 collection, featuring a new fabric innovation: Linen+ Denim. This blend combines the lightweight, breathable qualities of linen with the durability of traditional denim, resulting in garments that are soft, cool, and incredibly light—ideal for warmer days.

Men's Collection Highlights:

Jeans: Styles such as the 502™ Taper, 512™ Slim Taper, 511™ Slim, 555™ Relaxed Straight, and the classic 505® Regular are offered.​

Shorts: The 468 Loose Short comes in faded indigo, dark indigo, and natural ecru, providing versatile summer options.

This collection allows denim enthusiasts to enjoy their favorite Levi's® styles without compromising on comfort during the hotter months. The Linen+ Denim fabric ensures that you can wear these pieces season after season, maintaining the authentic denim look with enhanced breathability and softness.

Donatella steps down as Versace Creative Director

Donatella Versace is to step down from her creative director role at fashion house Versace, after nearly 30 years.

She has held the position since 1997 and took over after the murder of her brother Gianni.

Versace has overseen hundreds of fashion campaigns for the Italian brand, also designing hotels and cars.

The 69-year-old will be replaced by Dario Vitale, who is a former design director for Miu Miu, and take on a new brand ambassador role.

photography source: fuckingyoung.es

Demna is the New Artistic Director of Gucci

Kering and Gucci are delighted to announce the appointment of Demna as the House’s new Artistic Director, starting early July 2025.

Demna, Artistic Director of Balenciaga since 2015, has redefined modern luxury, earning global recognition and cementing his authority on the industry.

François-Henri Pinault, Chairman & CEO of Kering, stated: “Demna's contribution to the industry, to Balenciaga, and to the Group's success has been tremendous. His creative power is exactly what Gucci needs. As I thank him for everything he has accomplished over the past 10 years, I look forward to seeing him shape Gucci’s new artistic direction.”

Francesca Bellettini, Kering Deputy CEO in charge of Brand Development, said: “Demna’s profound understanding of contemporary culture, coupled with his extensive experience in conceiving visionary projects, has established him as one of the most influential and accomplished creatives of his generation. His appointment as Artistic Director is the perfect catalyst to reignite Gucci’s creative energy. I look forward to the collaboration of Demna and Stefano as they lead Gucci into a new era of success.”

Stefano Cantino, CEO of Gucci, said: “I have always admired Demna's creative approach, that is both unique and powerful. His ability to honor the iconic legacy of a brand while embracing a modern sensibility is extraordinary. With Gucci’s strengthened foundations as a springboard, Demna will lead the House towards renewed fashion authority and enduring cultural relevance.”

Demna said: “I am truly excited to join the Gucci family. It is an honor to contribute to a House that I deeply respect and have long admired. I look forward to writing together with Stefano and the whole team a new chapter of Gucci's amazing story.”

MAISON MARGIELA x GENTLE MONSTER: The New Eyewear Collaboration

Maison Margiela and Gentle Monster are back for their third eyewear collaboration collection and it will be unveiled on March 6th.

The collection, an exploration of the intersection between classicism and futurism, combines metallic materials with a cybercore aesthetic, cable temples, and Maison Margiela’s iconic four white stitches.

LOEWE’s Ballet Runner 2.0 is Out Now

LOEWE’s Ballet Runner signature sneaker is reinvented with a distinctive new shape, refined construction and a fresh colour palette.

Ballet Runner 2.0 brings a fresh take on the original Ballet Runner from 2019. The design is a unique mix of a running shoe and ballet flat with a modern twist. The shoe features an asymmetric toe, a design inspired by 1970s running shoes, and comes alongside the new Flow Runner.

JW Anderson x “Queer” film: The Capsule Collection

JW Anderson launches a limited-edition collection inspired by the movie adaptation of William S. Burroughs’ “Queer.”

The film, directed by Luca Guadagnino and featuring costumes designed by JW Anderson.

The capsule collection is out now in JW ANDERSON stores and online.

P´TITE CANAILLE

A REY exclusive Fashion Editorial, photographed in Madrid, Spain.

Photographed by Dito Oter

Art Direction Fabricio Pérez

Styling Jama

Grooming Chus Reyes

starring Xu Guoale @ Zeta Management