Brand Alert: NATTA SYNTH UP

With NATTA SYNTH UP, design is approached as a multisensory dialogue. Visual impact, tactility, and even scent are considered as one continuous experience rather than separate elements. The question is never just how a garment looks, but how it reacts to the body—how fabric rests on skin, how it moves, and how it evolves through repeated wear.

This philosophy directly informs construction. Sustainability is not treated as an afterthought but embedded from the very beginning. Pieces are designed with modularity in mind: components can shift, details can be altered, and elements can be removed or reattached. Instead of being replaced, garments are meant to transform. Longevity here is about adaptability—clothing that grows alongside the person wearing it, responding to different phases, needs, and moments.

Traditional boundaries between categories dissolve. Underwear, outerwear, and accessories are conceived as parts of a single system, connected through function and sensation. Together, they form a deliberate layer between the individual and their surroundings. NATTAUP’s garments operate as an emotional interface—negotiating intimacy and protection, exposure and control—while remaining deeply personal.