Todo es circular
A REY Exclusive Editorial, produced Santiago, in Chile.
Photographed & Styled by Felipe López
starring Brainer Isaac
JW Anderson and UGG Reimagine Classic Footwear Through a New Collaboration
W Anderson and UGG come together for a new footwear collaboration that challenges the boundaries between casual comfort and contemporary design. Reworking two of UGG’s most recognisable silhouettes, the Classic Boot and the Tasman, the collection introduces two new styles: the UGG JW Anderson Loafer Boot and the UGG JW Anderson Loafer.
At the heart of the collaboration is an exploration of proportion, construction and versatility. Jonathan Anderson’s distinctive design approach brings a more structured, loafer-inspired aesthetic to UGG’s familiar silhouettes, creating footwear that moves effortlessly between relaxed everyday dressing and more elevated occasions.
Rounded toes and box stitching introduce a refined visual language, while UGG’s signature materials and cushioning preserve the comfort that has defined the brand’s footwear for decades. The result is a hybrid design that draws on the familiarity of a slipper and the more polished character of a loafer, blurring the distinction between indoor ease and streetwear sensibility.
Designed as a unisex collection, the styles arrive in three colourways — Chestnut, Khaki and Orange — selected by Anderson to complement the collection’s understated yet distinctive aesthetic.
The UGG x JW Anderson collaboration is available at selected retail locations and online at jwanderson.com.
FALLEN TB-303
A REY exclusive Editorial produced in Museo della Civiltà Romana in Rome.
Photographed & Directed by Leonidas Kanavetsados
Costume Designer Leonidas Kanavetsados
Production Manager Xanthippi Kanavetsadou
Starring Alfredo Denis Payas
Dior Spring 2027 Campaign Stars Drew Starkey
Dior brings Drew Starkey to the Los Angeles County Museum of Art for its Spring 2027 campaign, where contemporary menswear meets the timeless presence of art and history. Under the creative direction of Jonathan Anderson, the imagery reflects a more relaxed approach to dressing, shaped by the designer’s own personal style.
Starkey appears in loose plaid and faded denim, echoing Anderson’s understated wardrobe and bringing an effortless sensibility to the French House. Set against the museum’s centuries-spanning artistic backdrop, the campaign places casual silhouettes in conversation with the world of fine art.
The collaboration also marks a familiar reunion between Starkey and Anderson, following the actor’s previous appearances in Loewe campaigns during the designer’s tenure at the Spanish luxury house.
TAMTA returns to London's Colours Hoxton
Internationally acclaimed pop artist TAMTA is set to return to London on Friday, 9 October 2026, for a one-night-only headline performance at Colours Hoxton, following the success of her sold-out show at the same venue last year.
Known for her distinctive pop identity, commanding stage presence and fearless approach to performance, TAMTA continues to establish herself as one of the most recognisable names in contemporary Greek pop. Her return to London marks another chapter in her international journey, bringing her music and unmistakable energy back to the city for one exclusive night.
Joining TAMTA for the evening will be TEO.x3, who will take the stage as the opening act, setting the tone for a night dedicated to pop, performance and unapologetic energy.
Presented by Mimosa’s Dream Productions and Kiki Entertainment, the event will take place at Colours Hoxton and is strictly 18+.
After last year’s sold-out London appearance, TAMTA’s return promises another highly anticipated night for her UK audience — and a chance to experience her live once again, this time for one night only.
TAMTA — LIVE IN LONDON — TICKETS
Friday, 9 October 2026
Colours Hoxton, London
18+
Etro X Birkenstock: A New Take On Iconic Footwear
First unveiled during the ETRO Fall/Winter 2026 runway show at Milan Fashion Week, the collection now unfolds worldwide, bringing together two heritage houses united by a shared commitment to craftsmanship, authenticity, and enduring design.
The partnership creates a dialogue between BIRKENSTOCK’s functional design principles and ETRO’s rich artisanal heritage and bold aesthetic language, resulting in a collection that is distinctive, versatile, and immediately recognizable.
Modus Vivendi Presents The Ribbed Cotton Line For FW 26/27
MODUS VIVENDI returns to the essentials with its Earth Toned Campaign, introducing a natural, understated mood for the FW 26/27 Collection. Warm light, raw wood and earthy textures create the setting for a collection built around comfort, simplicity and authentic materials.
At the centre is the Ribbed Cotton Line, crafted from pure Greek cotton and defined by soft ribbed textures, clean silhouettes and a subtle retro attitude. The range includes briefs, tank tops and T-shirts in Grey and Taupe Brown, creating an effortless everyday wardrobe in muted, masculine tones.
Finished with refined details including shiny waistbands and embroidered branding, the collection brings a contemporary touch to classic cotton underwear.
Simple, natural and made for every day. Classic never goes out of style.
The Photographic Album from Gucci's Primavera Campaign
Demna’s new chapter at Gucci continues with Primavera, the House’s Spring campaign and a celebration of rebirth, renewal and the transformative feeling of falling in love.
Directed by Johan Renck, the campaign unfolds through a cinematic short film set on a dance floor, where a room of strangers gradually awakens, connects and pairs off. Set to Chris Isaak’s haunting “Wicked Game,” the film captures the tension between desire, intimacy and new beginnings.
Following the designer’s much-discussed Gucci debut, Primavera feels like a natural continuation of Demna’s vision: fashion as image, emotion and cultural moment. Rather than simply presenting the Spring collection, the campaign creates a world around it—romantic, slightly mysterious and impossible to ignore.
Jonathan Bailey Fronts Giorgio Armani Beauty's Bold New Campaign 'I Will'
British actor Jonathan Bailey steps into a new chapter as the face of Giorgio Armani Beauty's latest men's fragrance, I Will. Directed by acclaimed filmmaker Todd Field, the campaign follows Bailey through a cinematic journey of ambition, self-belief and transformation, reflecting the fragrance's message that success is driven by determination rather than chance.
The launch marks a significant moment for the Italian house, introducing its first new masculine fragrance line in more than two decades. Developed under the creative vision of the late Giorgio Armani, I Will celebrates confidence, authenticity and perseverance—values that have long defined the Armani legacy.
Already a familiar face within the Armani universe, Bailey brings effortless sophistication to the campaign, reinforcing the brand's timeless approach to modern masculinity. The result is a visually striking story that blends cinematic storytelling with refined elegance, positioning I Will as one of the year's most anticipated fragrance launches.
REY Merch Drop 3: Summer Affair Collection is OUT NOW
Against the timeless backdrop of Sir Paul Hotel, REY unveiled Merch Drop 3 — Summer Affair, an immersive summer experience where fashion, art and atmosphere merged into one unforgettable evening.
Presented through a curated summer photographic exhibition, a live fashion presentation and a carefully designed pop-up experience, the event captured the essence of the collection: effortless silhouettes, contemporary energy and the freedom of summer living.
SUMMER AFFAIR COLLECTION IS OUT NOW:
Summer Affair is a celebration of movement, confidence and individuality. Designed as a limited-edition collection, each piece reflects the REY approach to modern summer dressing — relaxed yet refined, minimal yet expressive. Every item has been produced in limited quantities, making each piece part of a unique chapter in the REY story. Once sold out, it will not be reproduced.
The collection introduces the return of REY favourites alongside new seasonal essentials: signature cropped T-shirts, fresh sleeveless designs, and elevated summer accessories including net bags and bucket hats designed to complete the ultimate holiday wardrobe.
Adding a new dimension to the collection, REY presents its first limited swimwear line, featuring statement speedos and swim shorts created for endless summer days — from poolside escapes to Mediterranean adventures.
With Summer Affair, REY transforms everyday pieces into memories — garments made to be lived in, photographed, and remembered.
Inside GCDS' Digitally Driven Spring/Summer 2026 Campaign
For its Spring/Summer 2026 campaign, GCDS transforms creative director Giuliano Calza's Milan apartment into a backdrop that celebrates the intersection of fashion, digital culture and the brand's playful identity.
Photographed by Carmine Romano, the campaign fuses contemporary menswear with the visual language of social media, incorporating memes, captions, hashtags and viral humour into the imagery. Rather than relying on a traditional studio, Calza's home offers an authentic Milanese setting that reflects both the label's heritage and its modern creative direction.
Blurring the lines between fashion editorial and digital storytelling, GCDS presents a campaign that feels fresh, irreverent and perfectly in tune with the way today's audience experiences menswear online.
Palomo Spain Celebrates WorldPride Amsterdam with a Special Pop-Up
Starting today, Palomo Spain brings its signature world to WorldPride Amsterdam with a dedicated pop-up at Geldersekade 58, running through 4 August. Visitors can discover the brand's newly introduced Classics collection alongside a curated selection of archive favourites and exclusive pieces offered at up to 50% off.
As part of the WorldPride celebrations, the Spanish fashion house will also partner with the Tom of Finland Foundation for an intimate luncheon on 3 August at Sofitel Legend The Grand Amsterdam. The gathering will bring together creatives, friends of both brands and members of the LGBTQIA+ community, celebrating the connection between fashion, art and queer culture.
With its roots firmly embedded in self-expression and inclusivity, Palomo Spain's presence at WorldPride Amsterdam reflects the brand's ongoing commitment to championing diversity while creating meaningful spaces for its global community.
Timberland and Jacquemus Return with a Fresh Take on the Classic Boat Shoe
Timberland and Jacquemus have joined forces once again, unveiling their second collaborative release after the success of their debut partnership in 2025. For this latest chapter, the brands turn their attention to one of Timberland's most recognisable designs, reimagining the iconic 3-Eye Lug boat shoe through Jacquemus' distinctive summer-inspired aesthetic.
The new Timberland x Jacquemus Authentic Boat Shoe is presented exclusively in Lagoon Blue, a vibrant hue introduced in Jacquemus' Spring/Summer 2027 collection, Le Bonheur. The colour draws inspiration from the geometric elegance of Art Deco architecture and the bold palette of the 1980s Memphis design movement, giving the heritage silhouette a contemporary seasonal update.
Constructed from premium leather, the shoe features a matching leather lining and Timberland's signature lug outsole, balancing durability with elevated craftsmanship. Tonal branding, including the iconic Timberland tree logo, blends seamlessly into the monochromatic design, while refined metallic eyelets and polished lace tips introduce subtle Jacquemus detailing.
By combining Timberland's outdoor heritage with Jacquemus' modern approach to colour and design, the collaboration delivers a versatile summer shoe that feels both classic and contemporary.
The Timberland x Jacquemus Authentic Boat Shoe retails for €250 and is now available through the official Jacquemus and Timberland websites, as well as selected stores from both brands worldwide. Additional retail partners are expected to receive the release later this summer.
WE LOVE Celine's Infinite Possibilities Silk Scarf Campaign
CELINE unveils Infinite Possibilities, a new campaign celebrating the timeless elegance of silk scarves through a contemporary lens. Captured by photographers Eijin Ota and Victor Brun, the campaign spotlights a curated selection of beautifully crafted carré scarves, reimagining one of the Maison's most iconic accessories as a canvas for creativity and storytelling.
At the heart of the collection is a specially developed silk twill, selected for its denser weave and luminous drape. The refined fabrication enhances the richness of each colour and the precision of every printed detail, elevating every design into a wearable work of art.
The scarf collection continues CELINE's Infinite Possibilities series, following the introduction of collectible charms at the end of last year. Together, these accessories complement both the women's and men's runway collections, offering versatile pieces that seamlessly blend craftsmanship, heritage and modern style.
With Infinite Possibilities, CELINE once again proves that the smallest details can make the strongest statement, transforming a classic wardrobe essential into an expression of individuality and artistic vision.
Check out the campaign below.
getting ready
A REY Exclusive Bedtime Story, produced in Berlin, Germany.
Photographed by Dario Monzione
Starring Robin Riesch
Mariusz Przybylski Celebrates 20 Years with "KICK OFF" in Berlin Fashion Week
Twenty years in, Mariusz Przybylski isn't looking back—he's pushing forward. Widely recognized as one of Poland's leading fashion designers, Przybylski has built a distinctive design language rooted in impeccable tailoring, contemporary masculinity, and refined craftsmanship. Returning to Berlin Fashion Week, he unveiled KICK OFF, a collection that celebrates two decades of creative evolution while reaffirming the vision that has defined his label since its inception.
Presented at Berlin's newly opened FASHION BLOCK, the show also carried a symbolic significance. More than a decade after debuting on Berlin's international fashion stage, the designer returned to the city that played an important role in his career, this time marking one of the biggest milestones of his journey.
With KICK OFF, Przybylski explored the intersection of classic tailoring and modern sportswear influences, delivering a wardrobe that balances precision with ease. Clean silhouettes, confident proportions, and meticulous construction reflected the designer's signature aesthetic, while contemporary styling introduced a fresh perspective that felt both sophisticated and effortless.
The presentation not only celebrated the 20th anniversary of the brand but also highlighted Przybylski's continued relevance within today's menswear landscape. Rather than revisiting the past, KICK OFF looked ahead, presenting a confident vision of modern dressing that remains true to the designer's identity while embracing the future.
Check out below some of our favourite looks:
Photography by @fashionimages.eu ( marius_przybylski instagram)
The New Balance 950 Campaign starring Cooper Flagg
Drawing inspiration from iconic basketball sneakers of the mid-1980s, New Balance unveils the 950, a new silhouette that brings archival design into the present. Crafted in leather and suede, the sneaker pairs vintage proportions with refined details, including an oversized toe box, a padded "N" emblem, and a basketball-inspired tongue label. The result is a versatile style created for life both on and beyond the court.
Fronting the global campaign is NBA standout and New Balance ambassador Cooper Flagg, joined by his siblings in a story that celebrates family, connection, and individuality. More than a sneaker launch, the campaign reflects the brand's vision of merging sport, culture, and everyday style.
SIGNAL ERROR
A REY Exclusive Editorial, produced in Madrid, Spain.
Photography & Creative Direction Dito Oter
Styling Jama
Muah: Diego Vitaller
Starring Guillermo Mate @ Wanted Agency
Assistant & Lightning: Cristhian Valenzuela
Digital Retouch: Alfredo Reybra
One To Watch: Super-Short Shorts, Sharp Tailoring And The EGONLAB Effect
One of the most exciting names on the Paris menswear calendar, EGONLAB returned to Paris Fashion Week with its Spring/Summer 2027 collection, Ataraxia, further cementing its reputation as a label to watch. Founded by Florentin Glémarec and Kévin Nompeix, the French brand has built a loyal following through its distinctive blend of sharp tailoring, rebellious energy, and contemporary storytelling.
Presented during Paris Fashion Week Men's Spring/Summer 2027, the collection continued EGONLAB's exploration of modern masculinity, balancing structure with freedom and tradition with experimentation. Signature tailoring was softened with a sense of ease, while one of the season's most talked-about elements came in the form of ultra-short shorts, a bold statement that challenged conventional menswear proportions and reinforced the brand's fearless approach to dressing.
The daring silhouettes felt provocative without losing sophistication, capturing the confidence and individuality that have become central to the EGONlab universe. Combined with precise craftsmanship and a strong artistic vision, the collection demonstrated the label's ability to push menswear forward while remaining distinctly wearable.
While major luxury houses dominated headlines this season, EGONLAB once again proved why it remains one of Paris fashion's most compelling independent voices. With every collection, the brand refines its unique visual language while pushing menswear into new territory — making it one of the standout labels shaping the future of French fashion.
Check out below some of our favourite looks:
Dolce & Gabbana SS27: Embroidered Memory, Sculpted Tailoring, and Sun-Faded Luxury at Milan Fashion Week
There are shows that whisper. And then there is Dolce & Gabbana—a house that has never learned moderation, nor ever needed it.
For Spring/Summer 2027, the Italian duo returned to Milan with Vacanze Siciliane, a collection that did not attempt to reinvent the brand, but instead sharpened its identity until it felt almost architectural. This was not nostalgia. It was reaffirmation. Sicily, once again, was not a theme—it was a law.
Presented inside a cinematic Mediterranean set, the runway unfolded like a heatwave memory: stone terraces, coastal light, and a fantasy of southern escape where tailoring meets sunburnt sensuality. The message was immediate—this is menswear built for exposure, not protection.
The collection oscillated between discipline and indulgence. Tailoring remained sharp, broad, and unmistakably Italian, but it was constantly interrupted by pleasure: laser-cut suits designed for airflow, softened trousers that fell like liquid, and shirts that carried the weight of postcards, citrus prints, and fragmented holiday imagery.
Nothing here was shy. Yet nothing felt chaotic. The balance was deliberate—controlled excess, engineered seduction.
Embroidery became language. Coral-like beading, crystal clusters, and hand-finished surfaces turned garments into tactile surfaces rather than simple clothing. Denim was no longer casual—it was ornamented memory. Knitwear became skin. Even the most structured jackets carried traces of erosion, as if heat itself had softened their edges.
Accessories extended the narrative. Oversized travel bags suggested escape without destination. Footwear leaned into craft rather than statement, woven and sculpted like objects recovered from a Mediterranean past that never fully existed, but feels emotionally accurate.
And then came the white.
The closing sequence dissolved everything into purity—an all-white procession that felt less like an ending and more like erasure. After all the ornament, all the color, all the Sicilian noise, the final gesture was silence in fabric form.
If there is a contradiction at the heart of Dolce & Gabbana, it is this: they design as if restraint is impossible, and then prove it can exist—just heavily decorated.
This season, they did not chase relevance. They doubled down on identity. In an industry obsessed with reinterpretation, Vacanze Siciliane insisted on something far more radical: continuity without apology.
And in that refusal to dilute themselves, they remain exactly what they have always been—unmistakably, uncompromisingly loud.
Watch the full show below: