BRAND ALERT: Jack London Reformed

A re-introduction, a return, a reconnection, a re-form.

Re-envisioned with a new mission, Jack London has been re-formed. Founder and Creative Director Jack speaks to REY about their new vision.

 In an era marked by rapid technological advancement, the chasm between human interactions continues to widen, resulting in fragmented connections and a longing for genuine unity.
 The essence of human connection often feels strained and diluted. Our bodies, sculpted by societal norms, yearn for a reinvigoration of desire and personal expression.


As we navigate this digital landscape, it is imperative to reform with authentic human connections, a sense that transcends the superficiality of virtual exchanges.
 The need for re-form enriches our personal experiences of our shared humanity.
 Allow a transformative role in reshaping your silhouette.
Tactile latex engages the sense of touch, offering a bold statement of individuality while simultaneously inviting deeper connections.
Each piece offers handcrafted uniqueness, meticulous style lines and precision construction. We aim to bring quality and well designed pieces, as we introduce new garments periodically to our platform.  

Looking ahead, we plan to incorporate gender fluidity within select pieces, to both empower and ignite connections through talking points over interesting fashion garments. 

We believe small additions create a unique vibe to the wearer.

Style, curiosity and unique pieces.

Available only from www.jackldn.co.uk


Elya

REY Exclusive underwear portrait series, photographed in Athens.

Photographed on Samsung S25+ by our editor in chief Christos Christou.

Starring Eliasa Sevilla

The REY Merch Line is Out Now

The REY Merch Line is an extension of the magazine’s definitive point of view—where modern masculinity, self-expression, and attitude meet refined design.

Unisex by design, the collection is defined by bold statements, clean silhouettes, and intentional typography, made to be worn as both armor and expression. Rooted in contemporary sensibility and cultural confidence, each piece reflects REY’s provocative yet thoughtful dialogue on identity, style, and individuality—unapologetic, considered, and always forward.

Discover the REY Merch Line and find the piece that speaks to you!!

We can’t wait to see you wearing it.

Tag @rey_magazine on Instagram and become part of the REY visual conversation.

The 10 Most Popular Features in 2025

On the final day of 2025, we pause to look back at the stories that defined the year and the features you engaged with the most — our TOP 10 of 2025.

Before turning the page to 2026, a year that will see the introduction of several key initiatives, including the launch of the REY Merch Line, we reflect on a year shaped by growth and global reach. In 2025, REY recorded more than 100.000 pageviews and welcomed over 70.000 unique visitors worldwide.

The United States once again led our readership, followed by United Kingdom, China (!), Greece, Spain, Cyprus. Germany, France , underscoring the publication’s expanding international audience.

Throughout the year, REY received continued recognition from the fashion industry and the wider cultural sphere, with strong support from artists and creative voices around the world. We thank all those who read, shared and supported our work.

Below, explore the TOP 10 features of REY in 2025 — a snapshot of a year that now gives way to what comes next.

Alexandros Piechowiak x REY Magazine

The year’s most-read feature, pairing a striking Athens-shot fashion editorial with an exclusive interview of the Greek actor.

In Synch

“In Synch” has become one of REY Magazine’s most-viewed features of the year, a standout fashion editorial shot in Madrid, Spain, showcasing striking visuals of Óscar Nieto and David Trabucchelli in a highly engaging narrative that captivated audiences worldwide.

BODY LANGUAGE

A striking visual essay shot in Valencia that celebrates the human form, exploring movement, expression, and the sculptural beauty of the nude body.

Pietro Boselli Gets Wet — And Philosophical — in His Steamiest Shoot Yet

Mr Boselli turns a sunlit outdoor shower into a sensual moment of reflection, making it one of this year’s standout features.

NOCTURNAL DESIRE

A provocative bedtime story captured in Athens, featuring the Cypriot actor Andreas Chrysanthou in intimate, sensual imagery that blends allure and narrative.

Lucas García

A bold New Faces debut, Lucas García commands attention in Valencia through daring, intimate imagery that fuses sensuality with striking visual impact.

“Brokeback Mountain” Theatre Report – THE GREEK ISSUE

Following our visit to the sold-out stage adaptation at Athens’ Theatre Knossos, this report captures the emotional intensity of Brokeback Mountain and has become one of the year’s most-read features.

In Conversation with Alex Roque

Our conversation with Alex Roque in London, became one of REY’s standout interviews of 2025. Spotlighting the magnetic performer and producer behind M.E.N Live through a hot underwear story.

EXPOSED CONTROL

A bold Conceptual Editorial, marked the second Juan Carlos Toledo story to enter REY Magazine’s Top 10 of 2025, standing out for its striking vision and impact.

In Conversation with Manuel Betancurt

“In Conversation with Manuel Betancurt,” featuring the Colombian choreographer’s rise from local stages to sharing the world stage with global stars like Dua Lipa, became one of REY Magazine’s most celebrated interviews of 2025.

In Conversation with Eddie Gavriilidis

Eddie Gavriilidis is one of the most compelling voices in contemporary fashion, blending Mediterranean heritage with bold queer expression. As the co-founder of House of Jaffa and a rising force on the international stage, he challenges conventions with authenticity and intention. In this conversation for REY Magazine, Eddie opens up about creativity, identity, and the power of visibility.

Photographed by Dimitrios Kleanthous

Styling Eddie Gavriilidis

Grooming Christos Theophanous

Interviewed by Christos Christou

Your journey has taken you from Greece to London and into the global fashion world. What was the turning point when you knew fashion was your calling?

Grew up inside art. My mother studied at the National School of Fine Arts in Athens, my father lived in fashion, so creativity wasn’t a choice it was the air. I had the references before I had the words. Passion showed up early, discipline came later on when I went to Central Saint Martins & Marangoni.

Somewhere between obsession, temptation and hard work, I stopped being a kid and became something new. A new person that had the guts to dress Gaga and Madonna, live, create fall in love and party hard with Lindsay Lohan. ;)

You’ve worked with major houses like Alexander McQueen and Tom Ford. What’s one lesson from those environments that continues to shape your design DNA?

At McQueen, I was designing embroideries, and my creativity was pushed to its limits. I learned how to illustrate emotion — that nothing is accidental, that chaos only works when it’s controlled. Tom Ford was the most charming person I’ve ever met. He introduced me to the world of fashion marketing and branding, where sexuality stopped being a taboo and became powerful, refined, and confident. I worked on pieces later worn by Anna Wintour, even at a dinner with Barack Obama — that was the moment I realized my work can reach a massive audience and the power to be seen by millions around the world.

Your work often challenges traditional gender and beauty norms. How do you approach designing for people rather than for categories?

I don’t design for genders; I design for desire. Bodies are just vessels; attitude is the real silhouette. When you strip the rules away, what’s left is power, vulnerability, sex. That’s where my work lives. Clothes should flirt, provoke, and give people the choice to define themselves. Fashion is language it shows our ethos, who we are or who we want to be, before we ever speak. Look at Madonna: from the very beginning, her fashion spoke first. Provocative, conceptual, fearless — you knew exactly what she wanted to say before she even started singing.

You joined Greece’s Next Top Model as one of the main judges, bringing a fresh and international perspective to the show. How did this opportunity come to you, and what made you say yes?

I’m always surrounded by people who push me further. A friend suggested it, the timing felt right, TV came when I was ready. I wanted to shake things up and push the girls and the boys, make them see fashion isn’t just clothes. It’s attitude, confidence, owning your story. I wanted to bring the global, modern edge that I’ve learned in Europe working with mega brands such as Burberry, Erdem and Victoria Beckham. Also Fashion people are real people bold, alive, part of life, not stuck in a bubble.

Stepping into the GNTM judging panel introduced you to a new level of visibility and connection with emerging talent—how has that experience, along with the responsibility it carries, influenced you personally and creatively?

GNTM isn’t just judging,  it’s feeding off the fearless boys and girls, breaking rules, and keeping everything real. It pushes me to take risks I might never have tried on my own. Watching them claim their space reminds me why I do what I do. We  create, to challenge, and to make people feel alive and stronger. I wanted the models to break the norms and find an unapologetic existence, that’s the kye from a model to become a super model.

Fashion today is deeply connected to personal storytelling. With House of Jaffa’s bold Queer Middle Eastern aesthetic, what story were you aiming to tell when you founded the brand, and how has that vision evolved through your work today?

House of Jaffa was born in London, but its soul comes from Jaffa — the port of Andromeda, where the sky bleeds into the sea. I’ve always been obsessed with the constellations that guided travellers, the myths of heroes like the Dioscuri, and the raw, electric energy of bodies in motion. Our designs are charged with desire, with tension, a celebration of bold, fearless beauty. House of Jaffa isn’t about borders or labels it’s about the journey, the fire, the light, and the thrill of being unapologetically you.

The label blends Mediterranean romanticism with gender-fluid silhouettes. How do cultural roots influence your creativity?

I’m Greek, but my heritage traces back to merchants who moved from Spain to Italy, through Asia Minor, and into Greece. Golan comes from French, Moroccan, and Egyptian roots, with a grandfather who was a diplomat and a father who grew up all across Africa. We both carry layered histories, and grew up on varied and rich iconography and superstitions. We fused all of that with our London multiculturalism education.

Our creative start point comes from the Mediterranean sun on bare, tanned skin, the heat in August that makes you sweat and burn with desire.

House of Jaffa explores identity, sensuality, and freedom. In today’s climate, do you feel fashion can still be a form of activism?

Fashion is the body, desire, and danger you wear. At House of Jaffa, every piece drips with lust, tension, and skin-on-skin heat, it provokes, it questions, it seduces. Dressing isn’t just clothes; it’s an act, a performance, a little rebellion you carry on your own body.

You and Golan Frydman co-founded House of Jaffa. How would you describe your creative chemistry?

Working with Golan is love and trust in motion. We play ping-pong with ideas until a new monster is born  wild, raw, demanding attention. Then we tame it, illustrate it, dress it in silks, cottons, and linens, and bring it to life

Many creative duos struggle with balancing personal and professional life.How do you and Golan maintain harmony between the two?

of course we do. It’s a challenge like any couple. But the silver lining? Our work fuels our chemistry. We fight, we laugh, we push each other… and sometimes the tension turns into something electric. That energy seeps into the brand, making it bolder, wilder, and undeniably alive.

As one of the few Greek fashion figures who is openly gay and open about your relationship with Golan, what does that visibility mean to you personally and creatively?

Fuck the Homophobes, they are medieval suppressed little beings.

I spent my adult life in London sexuality, origin, gender… none of it’s a label there. It’s just life. We’re all different. That’s the point. What matters is embracing love, companionship, and celebrating who we are.

In a time when LGBTQ+ rights are being challenged globally, what do you believe the queer community needs most right now?

I don’t do speeches, that’s not me. But here’s the truth: queer people are just people. No apologies, no labels, we live, we desire, we move through the world like anyone else. And when rights are taken away, that’s when you get up and fight. Make space for a better future.

What’s next for the House of Jaffa?

The brand started in the shadows, cruising, hushed lust, back-alley encounters behind the Ottoman hammam. Now, House of Jaffa is diving headfirst into myth, desire, and Mediterranean heat. We’re twisting the story of Andromeda, tied to the rock to be sacrificed, and the Dioscuri, two brothers who died for each other’s love.  Moments where gods, monsters, and humans collide in lust and vanity. And here’s a scoop for you… ;) After shows in London, Paris, and Jaffa, our next stop will be Athens this May.

And finally — what does freedom mean to Eddie?

Freedom… Is doing what I want. Living, creating, and moving through the world without caring what labels others choose to use for me, their gossip, their shallow ideas about me are meaningless. And freedom from this means Following my instincts, taking risks, making mistakes, and owning it all.

In Conversation with Alex Roque

If you think you know Soho cabaret, think again. M.E.N Live is London’s boldest male strip show, and at its center for us is Alex Roque — performer, producer, and one of the magnetic forces bringing every jaw-dropping moment to life. We sat down with him to talk about the show, his role, and why it’s capturing hearts across the city.

Alex, M.E.N Live has taken Soho by storm. How did this show start, and what’s the idea behind it?
Yes, we couldn’t be happier with all the positive responses we’ve been getting from our audiences from the very beginning.
We wanted to create a space where gay men felt acknowledged, seen, and celebrated. A show that represented a meeting point for gay men and like-minded people to have fun and share a unique experience. A place where people felt safe and comfortable to explore their fantasies and dive deeper into their sexualities without shame, guilt, fear, or judgement. My business partners had been at the forefront of the male revue industry for over a decade when we decided to join forces and invest our resources to provide the LGBTQIA+ community with the first male revue show for men. In addition to that, in February 2024 I spent two weeks in the hospital after being a victim of a hate crime in central London. That ignited the sense of urgency to create such a show.
We were worried about how our audiences would respond, since we didn’t understand why nobody had ever done a show like that. But once we saw how enthusiastic people were about it and how fast the word was spreading, we felt reassured by knowing that we had started something very special.

You’re both a performer and a producer — that’s a lot of hats! What’s a typical day like for you?
I feel blessed to be able to work with what I love and be rewarded with the feeling that I’m giving something back to the community that once embraced me when I was still searching for answers.
A typical day requires time and energy on different fronts. From a producer’s standpoint: meetings with my business partners, constant research and discussions to collect feedback from our audiences, to understand what’s out there and see how we can improve the experience for our audiences and performers.
From a performer’s perspective: going to the gym, rehearsing, and making sure I’m ready and on top of my game the moment I step onto the stage.
Besides that, I also try to accommodate the demands of being a fitness trainer, actor, and model, while I try to create time for my family, partner, friends, as well as other activities that support my mental health.
It does feel overwhelming at times, especially when you try to deliver your best performance on different fronts, which are often conflicting. But I am very fortunate and grateful for being able to rely on highly skilled business partners, extremely talented performers, and amazing people around me to help me carry through my days and enjoy the process.

The performances are bold and daring. Where do you find inspiration for the choreography and stagecraft?
My business partners have been at the forefront of the industry for over a decade. They’re huge creative minds and we share a passion for both creating and sharing memorable, lifetime experiences. From costumes to lighting, soundtrack, props, and concepts, we’re constantly watching different shows and debating how we can incorporate new elements that will expand the value perceived by our audiences who share the M.E.N Live experience. Our audience feedback is our main source of information and among the top guidelines of our action plan. Our choreographer is one of the best in the cabaret and stripping industry, and he’s been able to deliver a brilliant job by translating our inputs into choreographies that best represent our brand.

M.E.N Live is designed for the LGBTQIA+ community. What makes it so special for your audience, and why should everyone experience it?
Exactly. It’s a show designed for men, by men. We’ve created a space in the industry where gay men are not the “plus one.” Although we welcome everyone who has a good attitude and appreciates the male figure, we aim to cater to gay men’s desires and serve them with a show format that is dedicated to them and built with them in mind. We’ve started something unique and special. Think “Magic Mike,” but queer and more fun. A place where gay people can express themselves, relate, get involved, and take part in the overall dynamics. Our audiences come not only to have fun, but also to congregate as a community.

There’s a sense of energy and empowerment in the room. How do you feel the show connects with the community?
As a gay man, I struggled during my younger age to find out where I belonged due to a complete lack of references with which I could relate. Fortunately, we’ve come a long way since then, and nowadays people have more access to different references and are able to have a more open, honest discussion about sexuality and gender. However, we should not take for granted the importance of breaking taboos, enhancing current debates, and educating people who didn’t have the opportunity to experience a more diverse culture.
Being comfortable in your own skin is something very powerful. A person’s confidence in their own sexuality permeates into different realms of their lives. By providing people with new ways in which sexuality can be expressed and different dynamics that can be established between men, we hope to help people better understand themselves and find an identity that best represents who they currently are. Ultimately, we hope to empower people, help them connect with each other, and bring them together as a community.

Let’s get personal — how did Alex Roque get into performance? Was this always your dream?
Never in my wildest dreams had I thought I would be doing what I do today. If you had told 30-year-old Alex that he would be performing and stripping on stage and co-producing a show in Soho for the LGBTQIA+ community, he would’ve been enticed by the idea, but probably too scared to allow himself to indulge in that fantasy.
After a long journey of self-discovery, I quit my job as a language teacher and moved to London in pursuit of my acting career. I then auditioned to host a show called Forbidden Nights, owned by one of my business partners, and the rest is history.
Being on stage is a newfound passion that has changed my life completely. When I’m on stage, I get to express myself and exchange energy with people in completely different ways, and I’m able to bring to life a part of me that was always too scared to come out to play.
Over the past years, I’ve been blessed with a sense of pride, and the constant feeling of living the dream. This is priceless.

You have serious stage presence. Any pre-show rituals or cheeky habits that help you bring the heat?
I believe my stage presence reflects my passion, gratitude, and pride for this project. Before going on stage, I need at least 20 minutes to warm up and summon Rocky. He’s very cheeky and flirtatious. He has his own makeup, accessories, and aftershave. I tap into both my feminine and masculine energies to prepare the house for him, and fill myself up with gratitude and love from people who believe in me to make any butterflies in the stomach fly away.

Outside the stage, what’s next for you? Any upcoming projects or personal plans we should know about?
Life’s been incredibly busy lately, and I’ve been getting more and more involved with projects that strengthen our community, which makes me extra happy and grateful. Besides M.E.N Live and Forbidden Nights, I’ve been involved in a super exciting series based on an LGBTQIA+ novel called “Custodians,” by the amazing Dan Alexander, where I get to play one of the main characters alongside other fantastic actors. Definitely a book worth reading and a project worth keeping an eye out for.

Finally, if someone has never seen M.E.N Live, what’s your pitch to them in one sizzling sentence?
Dare to find out Soho’s best-kept secret. No phones allowed.

Discover the full Editorial Story HERE.

Produced and Photographed by Edward Black.

starring Alex Roque.

Interviewed by Christos Christou

Latest Obsession: Jacob Elordi in the Latest Bottega Veneta Campaign

Jacob Elordi commands attention in Bottega Veneta’s latest campaign, “What Are Dreams?”, a striking black-and-white series by legendary photographer Duane Michals. Shot at Michals’ New York home, the campaign blends surreal stills and short film, placing Elordi at the center of enigmatic, cinematic tableaux. In a rare poetic touch, he even recites Michals’ 2001 poem of the same name, adding a layer of mystique to the fashion narrative.

Under Matthieu Blazy’s creative direction, Elordi emerges as more than a model—he is the living embodiment of Bottega’s quiet luxury: understated, compelling, and effortlessly stylish. Every frame reflects a careful balance of craft, heritage, and contemporary allure, proving that the brand’s ethos extends far beyond its iconic intrecciato bags.

The campaign asks a question beyond mere style: what does it feel like to inhabit Bottega Veneta today? With Elordi’s poised presence and Michals’ surreal vision, the answer is clear—a dreamlike, cinematic mood that lingers long after the image fades.

Alexandros Piechowiak x REY Magazine

A REY Exclusive Fashion Editorial, produced in Athens, Greece.

Starring Greek actor Alexandros Piechowiak.

Photographed by Dimitrios Kleanthous

Art Direction & Styling Christos Christou

Muah Shay Ben Yakar

Featuring Dimitris Petrou, Yiorgos Eleftheriades, Jacquemus, JW Anderson, Alyx Studios.

Melanie C Ignites the Dance Floor with 'SWEAT'

Pop icon Melanie C is back and she’s bringing the heat!!

The former Spice Girl has just dropped her latest single “SWEAT”, the first track off her highly anticipated upcoming album, marking a bold new era in her ever-evolving solo career.

“SWEAT” is a pulsating, high-energy anthem that blends Melanie’s signature vocal power with sleek, contemporary production. Drawing on elements of dance-pop, electro, and even a touch of 90s club nostalgia, the track is a confident declaration of physicality, movement, and liberation.

With a beat that begs to be played loud and a hook that lingers long after the first listen, “SWEAT” captures the essence of late-night euphoria—sweaty dance floors, flashing lights, and the kind of freedom only music can deliver.

Melanie C notes: “This song is all about losing yourself—in the moment, in the music, in your body. It’s a celebration of strength, sensuality, and unapologetic joy.”

“SWEAT” arrives as the first taste of her forthcoming album, set for release in early 2026. The project promises to be Melanie’s most personal and sonically adventurous work to date, continuing the momentum of her critically acclaimed 2020 self-titled album that reintroduced her as a pop powerhouse in her own right.

Accompanied by a visually striking music video that combines raw choreography with cinematic flair, “SWEAT” reaffirms Melanie C’s place in the pop landscape—not just as a legacy act, but as an artist who continues to innovate, evolve, and inspire.

Whether you're a longtime fan or new to her solo work, “SWEAT” is the start of something exciting. Get ready—Melanie C is turning up the volume in 2025.

WE LOVE David Gandy's New Wellwear Campaign

Founded in 2021, David Gandy Wellwear is the supermodel’s own lifestyle brand, combining fashion, function, and wellness in elevated everyday essentials.

David Gandy, a name synonymous with timeless style, returns with a new essential from his lifestyle brand, David Gandy Wellwear. The Ultimate Trunk is a masterclass in understated luxury—crafted with a premium cotton-modal-elastane blend and enhanced by Wellwear Breathe technology, offering antibacterial, breathable, and odour-resistant comfort from day to night.

Reuniting with longtime collaborator Mariano Vivanco, the launch campaign captures Gandy through a softer, more intimate lens. Known for their iconic past work, the duo delivers imagery that’s effortless yet powerful, refined yet raw.

Stripped of bold logos and gimmicks, the Ultimate Trunk puts fit and feel first. It’s a reminder that confidence begins with the base layer—and Gandy knows better than most what makes a perfect pair.

KVRT STVFF Introduces Denim: A Natural Evolution

Known for their body-conscious essentials, KVRT STVFF has long approached design with a single purpose: to serve the wearer. Their underwear and swimwear function as intuitive second skins — garments that move with the body, not against it. Their new venture into denim is not a departure, but a continuation of that ethos.

The jeans debut in three silhouettes — Loose, Loose Bootcut, and Straight — all grounded in vintage references, yet stripped of any overt nostalgia. These are timeless cuts, reimagined with restraint. The color palette is equally grounded: Ecru, Espresso, washed Black, and classic Indigo — essential tones that speak softly but confidently.

Details are minimal, deliberate. A unique inner closure, adapted from the brand’s underwear design, allows the jeans to be worn partially open — an intimate nod to personal fit and fluid styling. Raw hems and a tonal denim patch replace branding with subtlety. Nothing unnecessary remains.

The result is denim that doesn’t try to overshadow the body, but rather frames it. These jeans don’t shout; they support. In true KVRT STVFF fashion, the focus is on purity of form — simple lines, neutral tones, and an aesthetic that lets the body lead.

KING OF RAY

A REY Exclusive Fashion Editorial, photographed in Athens.

Photographed & Directed by Alexi Charovas

starring Aggelos

The body becomes a stage where gender rehearses itself; endlessly, restlessly. One moment, the chest is armour: sculpted, hard, virile. The next, it is pierced by softness: glitter, petals, shadows of leaves. Butler reminds us that gender is never essence but repetition, a series of acts that harden into “truth.”

Yet in the cracks of performance, vulnerability seeps through. Flowers erupt from the waistband, not as decoration but as insurgents. They expose the absurdity of virility when stripped of its theatre. Muñoz would call this a glimpse of queer futurity: masculinity remade in colour, light, and excess.

Ahmed teaches us that orientations matter, and here, the body bends, twists, reclines into new alignments that disorient the straight line of heteronormativity. Each image oscillates. The stripes reads a prison of expectation, yet also a runway for camp. The torso flexes, but the hand trembles. Glitter wounds and heals at the same time.

This is not contradiction but coexistence: virility and vulnerability locked in the same frame, refusing to cancel each other. The battle is not to defeat masculinity but to expose its costume. To wear it, distort it, queer it until its weight gives way to possibility.

Alexi Charovas

Nicholas Alexander Chavez for Jacquemus x Nike ''Moon Shoe'' Campaign

American actor Nicholas Chavez—best known for his role in Netflix’s Monsters: The Lyle and Erik Menendez Story—takes center stage in the latest campaign from French fashion house Jacquemus, unveiled today.

Captured by renowned photographer Oliver Hadlee Pearch, the striking visuals feature Chavez topless and glistening with sweat, as he moves seamlessly between a dance studio and outdoor settings. The campaign highlights the Nike x Jacquemus “J Force 1” Moon Shoe, a bold fusion of athletic performance and high fashion.

The highly anticipated sneaker is set to officially launch on September 29 exclusively at jacquemus.com.

WE LOVE the 'Mr. Gray' Campaign by PUMP!

With the introduction of Mr. Gray, PUMP! expands its repertoire of timeless essentials. The concept is refreshingly straightforward—classic silhouettes, executed with precision. The collection comprises four staple cuts: brief, boxer, jock, and thong, each rendered in a singular, meticulously chosen shade of gray.

This particular gray speaks volumes in its subtlety. Quietly confident and endlessly versatile, it carries a distinct presence. Anchored by a sleek, polished waistband, the design feels deliberate and enduring—untethered from trends, built to last.

Mr. Gray doesn’t aim to reinvent; instead, it draws strength from permanence. It channels a stripped-down confidence—the kind that doesn’t clamor for attention but effortlessly commands it. Here, understatement is the statement.

Ludovic de Saint Sernin FW25 Campaign: Power Play

For Fall/Winter 2025, Ludovic de Saint Sernin brings his signature sensuality to the boardroom. Starring Amelia Gray alongside Alejo Humanes and Lewis Gillooley, the campaign plays with themes of power, control, and desire—merging officewear with after-hours provocation.

Shot by Stuart Winecoff and styled by Carlos Nazario, the imagery channels Helmut Newton’s cool eroticism: crisp shirting peels back to reveal latex and leather, while sharp tailoring contrasts with intimate moments—a kiss between boys, a mistress in command.

It’s a wardrobe built for 9-to-5-to-9, where fantasy meets functionality. Saint Sernin’s message is clear: power isn’t just what you wear—it’s what you dare to reveal.

Pietro Boselli Gets Wet — And Philosophical — in His Steamiest Shoot Yet

Pietro Boselli is no stranger to thirst traps — but his latest series dives deeper. Shot against the sun-drenched backdrop of Piana degli Ulivi di Ostuni, Aliquid Aqua Inest (Latin for “there is something in the water”) sees the sculpted polymath turning a simple outdoor shower into a moment of sensual meditation.

Yes, the water clings. Yes, the light hits just right. But beneath the heat and skin, there’s something more: a quiet invitation to rethink what pleasure, wellness, and modern masculinity really look like.

With 3.4 million Instagram followers and counting, Pietro isn’t just serving body — he’s curating a lifestyle. Call it la dolce vita 2.0: equal parts philosopher and fantasy, sweat and soul.

These aren’t just hot pics — they’re a vibe, a vision, a challenge to live (and look) beautifully.

ALEX

A REY Exclusive Fashion Editorial produced in Athens, Greece.

Photographed by Matthew Alatsatianos

Art Direction Nicolas Exarchos

Introducing Alex Marku @ ACE Models

FRATERNAL

REY presents the second JDO academy collaboration project with photographer Armando Branco.

Make Up by JDO Muah Students supervised by Juliette den Ouden.

Assisted by Justine Dobbe.

starring models from FIC Model Mgmt.

Robert by Justine

Stijn & Espen by Karen

Camiel & Javier by Kianna

Sanjay & Job by Letty

Koen & Dayron by Merkeb

Pedro & Lukk by Oussima

LOEWE’s Fall/Winter 2025 Campaign: A Study in Craft

The LOEWE Fall/Winter 2025 collection presents itself as a scrapbook of ideas. This approach feels intentional and personal, focusing on artisanal craft as its central theme.

This focus continues through a collaboration with the Josef & Anni Albers Foundation. The clothing and accessories feature tactile surfaces that take inspiration from Josef Albers’s Homage to the Square paintings and Anni Albers’s pictorial textile work, which used thread for artistic exploration.

Rene Tiger

A REY Exclusive Story photographed in Berlin, Germany.

Produced & Photographed by Andrej Russkovskij,

Introducing Rene Tiger.