FALLEN TB-303
A REY exclusive Editorial produced in Museo della Civiltà Romana in Rome.
Photographed & Directed by Leonidas Kanavetsados
Costume Designer Leonidas Kanavetsados
Production Manager Xanthippi Kanavetsadou
Starring Alfredo Denis Payas
The Photographic Album from Gucci's Primavera Campaign
Demna’s new chapter at Gucci continues with Primavera, the House’s Spring campaign and a celebration of rebirth, renewal and the transformative feeling of falling in love.
Directed by Johan Renck, the campaign unfolds through a cinematic short film set on a dance floor, where a room of strangers gradually awakens, connects and pairs off. Set to Chris Isaak’s haunting “Wicked Game,” the film captures the tension between desire, intimacy and new beginnings.
Following the designer’s much-discussed Gucci debut, Primavera feels like a natural continuation of Demna’s vision: fashion as image, emotion and cultural moment. Rather than simply presenting the Spring collection, the campaign creates a world around it—romantic, slightly mysterious and impossible to ignore.
Timberland and Jacquemus Return with a Fresh Take on the Classic Boat Shoe
Timberland and Jacquemus have joined forces once again, unveiling their second collaborative release after the success of their debut partnership in 2025. For this latest chapter, the brands turn their attention to one of Timberland's most recognisable designs, reimagining the iconic 3-Eye Lug boat shoe through Jacquemus' distinctive summer-inspired aesthetic.
The new Timberland x Jacquemus Authentic Boat Shoe is presented exclusively in Lagoon Blue, a vibrant hue introduced in Jacquemus' Spring/Summer 2027 collection, Le Bonheur. The colour draws inspiration from the geometric elegance of Art Deco architecture and the bold palette of the 1980s Memphis design movement, giving the heritage silhouette a contemporary seasonal update.
Constructed from premium leather, the shoe features a matching leather lining and Timberland's signature lug outsole, balancing durability with elevated craftsmanship. Tonal branding, including the iconic Timberland tree logo, blends seamlessly into the monochromatic design, while refined metallic eyelets and polished lace tips introduce subtle Jacquemus detailing.
By combining Timberland's outdoor heritage with Jacquemus' modern approach to colour and design, the collaboration delivers a versatile summer shoe that feels both classic and contemporary.
The Timberland x Jacquemus Authentic Boat Shoe retails for €250 and is now available through the official Jacquemus and Timberland websites, as well as selected stores from both brands worldwide. Additional retail partners are expected to receive the release later this summer.
Mariusz Przybylski Celebrates 20 Years with "KICK OFF" in Berlin Fashion Week
Twenty years in, Mariusz Przybylski isn't looking back—he's pushing forward. Widely recognized as one of Poland's leading fashion designers, Przybylski has built a distinctive design language rooted in impeccable tailoring, contemporary masculinity, and refined craftsmanship. Returning to Berlin Fashion Week, he unveiled KICK OFF, a collection that celebrates two decades of creative evolution while reaffirming the vision that has defined his label since its inception.
Presented at Berlin's newly opened FASHION BLOCK, the show also carried a symbolic significance. More than a decade after debuting on Berlin's international fashion stage, the designer returned to the city that played an important role in his career, this time marking one of the biggest milestones of his journey.
With KICK OFF, Przybylski explored the intersection of classic tailoring and modern sportswear influences, delivering a wardrobe that balances precision with ease. Clean silhouettes, confident proportions, and meticulous construction reflected the designer's signature aesthetic, while contemporary styling introduced a fresh perspective that felt both sophisticated and effortless.
The presentation not only celebrated the 20th anniversary of the brand but also highlighted Przybylski's continued relevance within today's menswear landscape. Rather than revisiting the past, KICK OFF looked ahead, presenting a confident vision of modern dressing that remains true to the designer's identity while embracing the future.
Check out below some of our favourite looks:
Photography by @fashionimages.eu ( marius_przybylski instagram)
Brand Alert: NATTA SYNTH UP
With NATTA SYNTH UP, design is approached as a multisensory dialogue. Visual impact, tactility, and even scent are considered as one continuous experience rather than separate elements. The question is never just how a garment looks, but how it reacts to the body—how fabric rests on skin, how it moves, and how it evolves through repeated wear.
This philosophy directly informs construction. Sustainability is not treated as an afterthought but embedded from the very beginning. Pieces are designed with modularity in mind: components can shift, details can be altered, and elements can be removed or reattached. Instead of being replaced, garments are meant to transform. Longevity here is about adaptability—clothing that grows alongside the person wearing it, responding to different phases, needs, and moments.
Traditional boundaries between categories dissolve. Underwear, outerwear, and accessories are conceived as parts of a single system, connected through function and sensation. Together, they form a deliberate layer between the individual and their surroundings. NATTAUP’s garments operate as an emotional interface—negotiating intimacy and protection, exposure and control—while remaining deeply personal.
The REY Merch Line is Out Now
The REY Merch Line is an extension of the magazine’s definitive point of view—where modern masculinity, self-expression, and attitude meet refined design.
Unisex by design, the collection is defined by bold statements, clean silhouettes, and intentional typography, made to be worn as both armor and expression. Rooted in contemporary sensibility and cultural confidence, each piece reflects REY’s provocative yet thoughtful dialogue on identity, style, and individuality—unapologetic, considered, and always forward.
Discover the REY Merch Line and find the piece that speaks to you!!
We can’t wait to see you wearing it.
Tag @rey_magazine on Instagram and become part of the REY visual conversation.
Burberry FW 2024 at London Fashion Week: Our Favourite Looks
Daniel Lee has unveiled his third collection as creative director of Burberry, this time during London Fashion Week.
We believe that Burberry Winter 2024 collection is Daniel’s best collection for the English Fashion House so far and here are our favourite looks:
GCDS Spring Summer 2024 Campaign
GCDS present their Spring/Summer 2024 campaign, produced and photographed in Los Angeles by celebrity paparazzi agency Backgrid.
Founder and creative director of GCDS, Giuliano Calza notes: “LA is the perfect playground to bring clothing to life, animating looks beyond the runway. In a world that often overlooks the beauty of the every day, stepping out of the studio to capture this campaign was a rare and refreshing experience.”
Jacquemus Spring/Summer 2024: Our Favourite Looks
Jacquemus came to stay and he proved that once again with his latest SS24 show.
Fresh and innovative silhouettes, bold colors and shapes, playful textures and new combinations of fabrics, are only some of the SS24 Jacquemus men and women collection.
Check out below some of our favourite looks:
Exploring Rebellion and Heritage: JORDANLUCA's Impactful Runway at Milan Fashion Week
Amidst the stellar shows of Milan Mens Fashion Week, a singular brand dared to stand out. JordanLuca, the rising cult label, known for its bold, unconventional style brought London punk streetwear to Milan. Christina Dymioti captured the electric energy from the front row.
by Christina Dymioti
Founded in 2019, JordanLuca is a couture streetwear label which seamlessly blends the English and Italian heritage of its founders Jordan Bowen and Luca Marchetto. It is noteworthy that Mr. Pan Phillipou, the co-founder and Chairman of the brand, previously served as the CEO of Diesel and Ben Sherman. He has a background of Cypriot and Irish descent.
Heritage tweeds were reborn with punkish spikes as JORDANLUCA's Fall/Winter 2024 collection expertly wove rebellious details into timeless tailoring. Walking into the JordanLuca runway, silver balloons, like bloated dreams, hung from every seat, and the runway was a buoyant ocean of 1,500 more. These unique balloons were designed by artist Dominic Myatt.
The clothes themselves were Punk-inspired in subversive classics. The show kicked off with tailored overcoats worn with face-hugging headwear and straight-fitting trousers, which lapped leather angular boots. Later, the same headwear was contrasted with grey suiting, where a fastened jacket covered a shirt and the renowned JordanLuca tie.
Dark eyeliner offered contrast, injecting a club-ready sensibility into an otherwise pared-back look. In fact, there was a surprise runway appearance by Andreas Kronthaler, the Creative Director of Vivienne Westwood who is also a close friend of Marchetto. Andreas graced the runway in a head-to-toe black look, a stark contrast to the buoyant balloons.
We saw leather used to craft structured jackets, with mohawk hair styling, and chunky silver jewellery, injecting a counter-cultural edge into the look. As the show continued the party theme was seen in white blouses and dresses, finished with multicoloured polka dots. The women's pieces were particularly striking, riffing on ladylike codes with fierce and sensual numbers like the standout red leather minidress and the bias-cut frock that wrapped endlessly around the body.
pictures taken from JORDANLUCA’s Instagram Page
In essence, JordanLuca's Milan Fashion Week show transcended the ordinary, creating a dynamic narrative where balloons, Brutalist blazers, and a bittersweet hope converged. This singular brand, daring to be different, not only showcased rebellious details but also became a testament to the electric energy, leaving an indelible mark on the canvas of Milan Mens Fashion Week.
However, the party didn’t end there; it escalated into an epic rave. Collaborating with Berlin techno powerhouses 𝕳𝖊𝖗𝖗𝖊𝖓𝖘𝖆𝖚𝖓𝖆, they organized a massive party within a series of abandoned warehouse arches on the city's outskirts.
BUSTER
A REY exclusive Fashion Editorial produced in Amsterdam, the Netherlands.
Concept & Photography by Armando Branco
Styling Jeroen Kamphorst
Grooming Aleksandar Lou
starring Mateo @ FIC Model Mngmt
Special thanks: Leon Klaassen Bos
Armando notes, ‘‘With this fashion shoot we want to pay homage to Old Hollywood, especially the silent era films (1895 - 1930). It’s still a great source of inspiration, even though those movies were created more than a century ago. They would feature icons like Laurel and Hardy, Charlie Chaplin & Buster Keaton.
This production can best be viewed while playing some Cab Calloway in the background (1907 – 1994).’’
The Reebok Premier Road Modern is OUT NOW
Launched in 2009 as running shoes, these Reebok LTD sneakers are reimagined in a Modern version for everyday wear.
The futuristic-looking pair is panelled with a caged structure for added support, and its chunky rubber sole boasts a DMX foam midsole that provides comfort and stability.
Get the Reebok Premier Road Modern in three colors at Reebok official website, Farfetch, and select retailers.
MODUS VIVENDI unveils “The Roommates”
“The Roommates” is the latest campaign from MODUS VIVENDI, kicking off with “The One Where The Roommates Work Out”.
The campaign shows all about the story of four stylish and energetic young men living together in a lavish mansion. Their company and zest for life inspire the new FW Collection, designed for men who appreciate fashion, comfort, and a touch of luxury in their everyday wear.
“The One Where The Roommates Work Out” is just the beginning of this FW23-24 journey. More episodes are on the horizon, offering a peek into the lives of these roommates as they navigate work, leisure, and friendship. You can shop the new collection HERE!
Givenchy Fall Winter 2023 Campaign
Givenchy unveils its Fall/Winter 2023 men’s campaign, bringing together artistry and style. Photographed of Matthew M. Williams,
HUARTE SS23 Campaign
HUARTE unveiled its Spring/Summer 2023 campaign.
Photographed by Hugo Fortuna.
Fall Winter 2023: The Best of Men’s Fashion Month
The Men’s Fashion Month has finally come to an end.
Milan and Paris Men’s Fashion Week have both gave us beautiful shows to talk about and notable highlights to remember.
From Gucci to JW Anderson, to Dior and Ludovic de Saint Sernin, here’s the list of our favourite fashion moments:
DIOR
Prada
GUCCI
LOEWE
Ludovic de Saint Sernin
DOLCE & GABBANA
Ermenegildo Zegna
MANS SS2023 Campaign Lookbook
MANS‘ Spring/Summer 2023 “Raíces” campaign is out now.
Men at Met Gala 2022: Our Favourite Looks
The finest and the maddest for 'In America: An Anthology of Fashion'
For the year’s event the dress code was Gilded Glamour and White Tie.
Met Gala is usually one of our favourite style nights and here are the menswear looks we loved:
Sebastian Stan in total PINK.
Probably the most GUCCI thing we saw in Met Gala. Jared Leto (with Alessandro Michele) in Gucci
The master of Met Gala, Mr Tom Ford.
Ashton Sanders in Casablanca.
One of our editor’s favourites, Manu Rios in MOSCHINO.
Ryan Reynolds in Ralph Lauren
Ben Splatt in Christian Cowan ( in our favourite corset suit! )
Evan Mock in Head of State and Louboutin shoes.
Maybe not one of our favourites but WE LOVE Shawn Mendes anyway ( and his navy manicure! )
WILLEM
A REY exclusive fashion editorial photographed in Cyprus.
Photographed & Directed by Stavros Christodoulou
starring Willem @ The Specials Rotterdam
Edward Crutchley - SEASON 17 Show at London Fashion Week
Edward Crutchley unveiled its “Season 17” collection during London Fashion Week.
“…the queerness of Gothic is such that its main function is to demonstrate the relationship between the marginal and the mainstream.”— Queering the Gothic
Check out below our favourite looks:
