JW Anderson puts a new spin on one of fashion’s most familiar staples with its latest Twisted Denim campaign, starring model and actress Dree Hemingway and her partner, Nick Delli Santi. The two appear together on camera for the first time, bringing an intimate, relaxed energy to the story.

At the centre of the collection is a deceptively simple idea: take the classic jean and turn it on its axis. The front construction is deliberately rotated, while the seams continue along the same altered direction, giving the silhouette an unexpected, almost sculptural character. It is a typically Jonathan Anderson gesture—taking an everyday wardrobe essential and disrupting its familiar proportions.

The collection remains deliberately wearable despite its unconventional construction. Designed as a unisex offering, the denim is produced in Japan from Japanese cotton, placing craftsmanship at the heart of the pieces.

The details reinforce that focus on construction. Inside, the garments feature a printed “Made in Japan” pocket bag, while a substantial leather patch carries the JW Anderson branding. Metal shank buttons and contrasting orange binding complete the finishing touches.

With Hemingway and Delli Santi sharing the frame, the campaign also underlines the collection’s fluid approach to dressing. Rather than presenting denim as belonging to a particular wardrobe or gender, JW Anderson treats it as a shared language—familiar, functional and just unconventional enough to feel new.

Twisted Denim is available now through JW Anderson stores worldwide and the brand’s online store.