Liquid Skin

A REY Exclusive Fashion Editorial produced in Quesa, Valencia, Spain.

Photographed & Directed by Adrian S. Navarro

Lighting & Set Assistant Victor Lara

Introducing Cristian Serra


DSQUARED2 Marks 30 Years of Fashion Rebellion with FW25 Campaign

DSQUARED2 stole the spotlight at Milan Women’s Fashion Week, turning their 30th anniversary into one of the most electric moments of the season. Dean and Dan Caten dialed up the energy with a boundary-pushing runway led by Naomi Campbell and Doechii — a bold reminder of the brand’s unapologetic edge.

Now, that same spirit explodes in the Fall/Winter 2025 campaign, shot by legendary duo Mert Alas & Marcus Piggott and creatively directed by the Caten twins alongside Giovanni Bianco. Set in a haze of black-and-white, the imagery channels raw, late-night chaos and seductive glamour — with Irina Shayk, Louis Baines, Alex Consani, and Victor Perez leading a cast of icons and newcomers.

It’s sweaty, sexy, and defiant — a visual anthem to DSQUARED2’s legacy of rebellion and reinvention. Three decades in, and the brand is still throwing the party everyone wants to be at.

Check out below some of our favourite looks:

ALEX

A REY Exclusive Fashion Editorial produced in Athens, Greece.

Photographed by Matthew Alatsatianos

Art Direction Nicolas Exarchos

Introducing Alex Marku @ ACE Models

MODUS VIVENDI 2025 Swimwear Campaign

As summer winds down, MODUS VIVENDI keeps the heat alive with a bold new swimwear collection that fuses standout style with sustainable design. Think bright tropical prints, sleek solid tones, and silhouettes built for everything from wave-chasing to poolside lounging.

Part of the brand’s Responsible Edit, each piece is made entirely from recycled plastic bottles—delivering comfort, durability, and a lighter footprint. Quick-drying fabrics and flexible fits ensure these suits move with you, not against you.

MODUS VIVENDI proves that sustainability can still turn heads.

Palomo Spain SS25 Swimwear Campaign

Palomo Spain makes a striking comeback for Spring/Summer 2025, embracing daring fashion, flowing shapes, and a playful twist on traditional summer swimwear.

Captured by photographer Fede Delibes, the campaign dives headfirst into the season with fearless energy, quirky charm, and a touch of retro glamour.

MAISON MARGIELA x GENTLE MONSTER: The New Eyewear Collaboration

Maison Margiela and Gentle Monster are back for their third eyewear collaboration collection and it will be unveiled on March 6th.

The collection, an exploration of the intersection between classicism and futurism, combines metallic materials with a cybercore aesthetic, cable temples, and Maison Margiela’s iconic four white stitches.

AMIRI Pre-Spring 2025 Campaign

AMIRI has presented its Pre-Spring 2025 collection, promoting a versatile wardrobe that effortlessly transitions from day to night.

The collection takes inspiration from by Hollwood’s after-hours culture and it consists of iconic AMIRI pieces reimagined with nostalgic touches. Prints and embroideries featuring dice, billiard balls, and cues evoke the glamour and intrigue of old Hollywood.

MODUS VIVENDI presents Holographic Line and the “Not Your Ordinary Family Portrait” Campaign

MODUS VIVENDI presents Holographic Line and the “Not Your Ordinary Family Portrait” Campaign from the FW 24/25 Collection inspired by acceptance and self-expression.

The collection showcases luxuriously structured black outerwear with 3D holographic prints that shift with the light, creating a striking visual effect that captivates attention.

Complementing this, the statement-making underwear combines comfort with standout style, blending minimalistic black tones with shimmering details that exude confidence. Together, these pieces embody MODUS VIVENDI’s commitment to pushing the boundaries of fashion, offering more than just clothing—they are symbols of empowerment. Whether dressing up or down, each piece encourages you to embrace your individuality and share your inner light with the world.

l'ombra II

After the success of l’ombra Editorial story we unveil to you part II.

A REY exclusive Fashion Editorial photographed in Amsterdam.

Concept & Photography by Armando Branco

Styling Javier Navia

starring Javier @ FIC Model Mngmt

DIOR ICONS Campaign starring Robert Pattinson

Dior Unveils Its ICONS Campaign Starring actor Robert Pattinson.

Kim Jones proposes a fresh perspective to his new men’s capsule collection. The collection features clean lines and thoughtful details, blending tradition with a modern twist.

DSQUARED2 Spring Summer 2024 Campaign

DSQUARED2 unveiled its Spring/Summer 2024 advertising campaign.

The campaign photographed and directed by British photographer Nadia Lee Cohen and stars Nataša Vojnović, Tony Ward, Brady Johnson, Hudson Primo, and Mahi.

Main topic and inspiration was the 1990s porn ( during its golden era)

DANGEROUS

A REY exclusive fashion editorial, produced in Milan.

Photographed & Directed by Gilad Kavalero

Styling Gio Kolmit

starring Lucas @ Independent Milano

Hair & Grooming Alisia Kapolo

THE BOYZ

A REY exclusive Fashion Editorial, photographed in Mexico City.

Photography & Styling by Alan Román

starring Victor & Jorge from New Icon Models

Jacquemus Spring/Summer 2024: Our Favourite Looks

Jacquemus came to stay and he proved that once again with his latest SS24 show.

Fresh and innovative silhouettes, bold colors and shapes, playful textures and new combinations of fabrics, are only some of the SS24 Jacquemus men and women collection.

Check out below some of our favourite looks:

Troye Sivan, Harris Dickinson, Kelvin Harrison Jr. star in PRADA SS24 Campaign

PRADA Spring Summer 2024 campaign is out now and Troye Sivan, Harris Dickinson and Kelvin Harrison Jr star in it, along with other models. The collection contains both womenswear and menswear.

‘‘Days of Prada’’ (tittle of the campaign) has unity and individuality as main topics amd the story has been envisioned by creative directors Miuccia Prada and Raf Simons.

The 10 Most Popular Features in 2023

REY has been reposted (once again) from legends of the fashion industry including MOSCHINO and DOLCE & GABBANA and celebrities from Kylie Minogue and Melanie C to Eurovision Pop Stars Tamta and Conchita!! Thank you all for the love and support Xx

For now Check out the top 10 features from REY in 2023 and stay tuned for more.

Click on the titles to discover the posts in the list below:

TRAVESÍA:

TRAVESÍA exclusive Fashion Editorial was the most popular feature of 2023 with worldwide views indeed. Photographed in Mexico City. Starring Carlos Camacho . Produced & Photographed by Alan Román

COLLECTIONS:

Reports from our favourite fashion shows and collections during the world’s Fashion Weeks. Our readers seem to love that section so we are going to enrich it with more reports and presentations in 2024.

HOMEMATE

A REY exclusive editorial produced in Bali, Indonesia with Kirill Strunnikov at his best. It was definitely one of the hottest stories of 2023 so we promise you a lot more Kirill moments in 2024.

Ludovic de Saint Sernin: The Swimwear Campaign

Ludovic de Saint Sernin’s swimwear campaign was absolutely breath-taking! It was also one of your favourite features.

Sunkissed

A REY exclusive Editorial, produced and photographed by Alex Charovas in Rhodes, Greece.

Fall Winter 2023: The Best of Men’s Fashion Month

Another one Fashion Report in the TOP10! Thank you for the love.

MOVEMBER DUDES

Popular DJs become MOVEMBER Boys in order to support MOVEMBER organization and to raise awareness for prostate cancer, testicular cancer and suicide prevention.

lazy sunday

A REY exclusive Fashion Editorial, photographed in Los Angeles.

GEMINI

In-House Fashion Editorial, produced in Athens by Dimitrios Kleanthous. Concept and Grooming by our very own grooming editor Christos Theophanous.

We are addicted to RUSH by Troye Sivan

Troye’s article about his summer hit RUSH made it to the TOP10 and we all know the reason.

Constructs of Desire

A REY exclusive Portrait Series, photographed in London, UK.

Concept & Photography by Alex Charovas

starring Alex Rocky

Constructs of Desire

by Alex Charovas

In the series "Constructs of Desire," my lens delves into the intricate interplay of body language, gender, and sexuality, inspired by the spirited debates ignited by Cameron and Kulick's (2003) groundbreaking work, "Language and Sexuality." This collection captures a fusion of analogue black and white and colour photography, accentuated by light leaks and a vintage aesthetic. The title itself, "Constructs of Desire," nods to the multifaceted nature of desire explored within the images.

Cameron and Kulick expanded the study of desire beyond mere sexuality, introducing the concept of ontological desire—an individual's yearning to embody or emulate qualities intrinsic to a specific identity. In the context of masculinity, this desire extends beyond societal constraints, revealing a compelling exploration of self-construction within cultural discourses.

Drawing inspiration from Stephen Whitehead's (2002) discourse on masculine ontology, the series navigates the pursuit of being and becoming masculine through performative acts. Masculinity, viewed as a social phenomenon, unfolds as a constant engagement in discursive practices that suggest and reinforce the desired identity. Through a lens of cultural discourses, the desire to construct and validate one's masculine self becomes a focal point.

The visual narratives within "Constructs of Desire" transcend traditional gender norms, as a physically powerful yet vulnerably posed male model challenges preconceptions. Portraits capture not only the details of a well-defined physique but also the adoption of feminine poses, emphasising the performative nature of desire, both ontological and interpersonal.

"Constructs of Desire" invites viewers to contemplate the multifaceted dimensions of desire, masculinity, and identity. Through a visual journey, this series challenges conventional norms, encouraging a deeper understanding of the performative acts that shape and express desire within the complex interplay of body language, gender, and sexuality.

WE LOVE the DITA new Fall23 Campaign

DITA joined forces with BeGood Studios for their Fall/Winter 2023 Campaign and the result is breathtaking!

DITA’s FW23 Eyewear Collection weaves a visually compelling narrative, drawing inspiration from both figurative and abstract design languages.

Campaign photographed by Winter Vandenbrink

M A R K

A REY exclusive Editorial photographed in Cyprus.

Produced and Photographed by Stavros Christodoulou.

Introducing Mark Keerati

Le réveur

A REY exclusive Fashion Editorial photographed in Barcelona, Spain.

Photographed by William Bibet

Art Direction & Styling by Fabricio Pérez

Starring Manel Olle @ Bento Models