March's Favourite: Burberry Hero Elixir de Parfum

Burberry expands its fragrance universe with Burberry Hero Elixir de Parfum, a new chapter in the Hero line. The scent explores a more layered vision of masculinity, balancing strength with vulnerability and presenting courage as something quieter and more introspective.

Created by master perfumer Aurélien Guichard, the composition revisits the signature structure of the original Hero fragrance. At its core remains the trio of cedarwood notes, now reinterpreted through a deeper and more sensual lens. Amber and smoky undertones are amplified by a dark leather accord, giving the fragrance a richer, more intense woody character.

ROAR

A REY Exclusive Portrait Series produced in Athens, Greece.

Photographed by Matthew Allatsatianos

Introducing ROAR from ACE Models

Tom Ford Fall Winter 2026 by Haider Ackermann: Our Favourite Looks

For the Autumn/Winter 2026 season, Haider Ackermann presented his vision for Tom Ford with a sharp sense of tension—balancing polished luxury with something darker, more subversive.

The collection moved effortlessly between two archetypes: the jet-setting rockstar and the eerily precise businessman reminiscent of Patrick Bateman from American Psycho. Ackermann explored this duality through a wardrobe that felt both glamorous and slightly dangerous, where impeccable tailoring met an undercurrent of menace.

Silk bombers paired with tailored grey trousers suggested effortless travel elegance, while striped mohair knits and leather pieces added texture and attitude. Crocodile jackets, lace-up trousers and relaxed denim introduced a raw sensuality, while sharply cut ‘80s-inspired suits and contrast-collar shirts nodded to corporate power dressing with a seductive twist. Eveningwear appeared sleek and deliberate, carrying the unmistakable confidence associated with the house.

Accessories and styling amplified the mood. Many looks were finished with black leather gloves and slicked-back hair, reinforcing the collection’s sleek yet intimidating aesthetic. The effect was cinematic: models looked as though they were heading either to a private airport lounge or somewhere far more clandestine.

Among the standout pieces was a sharply tailored raincoat—an understated yet powerful reminder of the brand’s signature sophistication. In Ackermann’s hands, it became part of a wardrobe designed for nights that blur the line between elegance and intrigue.

With this collection, Ackermann proved that the seductive spirit of Tom Ford remains alive, even as it evolves. The result was a show where sexuality was anything but subtle—confident, polished, and just dangerous enough to keep things interesting.

Check out below our favourite looks:

Burberry Marks 170 Years with a Tribute to the Iconic Trench Coat

170 years is a rare milestone in fashion — an industry where even the most established houses can struggle to keep pace with change. Yet Burberry continues to evolve while remaining firmly rooted in its identity.

Founded in 1856 by Thomas Burberry, the British label built its reputation on innovation and practicality. Central to that legacy is the trench coat, originally developed in the late 19th century as a weather-resistant garment designed for protection and mobility. Over time, it has become one of fashion’s most recognizable pieces — balancing function with timeless elegance.

To celebrate its 170th anniversary, Burberry presents The Trench: Portraits of an Icon, a campaign photographed by Tim Walker. The series features 23 cultural figures captured in striking black-and-white portraits, where subtle gestures — a raised collar or loosely tied belt — highlight the effortless attitude the coat brings to its wearer.

Among the participants are Kate Moss, Jonathan Bailey, Kendall Jenner, Kid Cudi, and Teyana Taylor, forming a cross-generational portrait of contemporary culture.

Accompanied by a short film set to music by Blur, the project captures candid moments between cast and crew, celebrating creativity, individuality, and the enduring relevance of the trench — a symbol that continues to define Burberry more than a century later.

WE LOVE Taylor Zakhar Perez in the latest Lacoste Campaign

Lacoste unveils its latest underwear campaign, once again fronted by American actor Taylor Zakhar Perez. Continuing his journey as a brand ambassador—a role he stepped into in early 2025—Perez returns to embody the house’s modern spirit.

Reflecting on the past year, Perez describes the collaboration as deeply meaningful. He explains that the campaign is designed to evoke a precise mood: intimate yet powerful, honest and self-assured. For him, it’s a tribute to Lacoste’s confidence and heritage, reimagined for the present moment, with imagery meant to spark quiet, personal moments of connection.

Built To Tempt

A REY Exclusive In-House Editorial, photographed in Limassol, Cyprus.

Photographed by Michael Geo

Styling Christos Christou

Starring Nicholas Charakis

The 10 Most Popular Features in 2025

On the final day of 2025, we pause to look back at the stories that defined the year and the features you engaged with the most — our TOP 10 of 2025.

Before turning the page to 2026, a year that will see the introduction of several key initiatives, including the launch of the REY Merch Line, we reflect on a year shaped by growth and global reach. In 2025, REY recorded more than 100.000 pageviews and welcomed over 70.000 unique visitors worldwide.

The United States once again led our readership, followed by United Kingdom, China (!), Greece, Spain, Cyprus. Germany, France , underscoring the publication’s expanding international audience.

Throughout the year, REY received continued recognition from the fashion industry and the wider cultural sphere, with strong support from artists and creative voices around the world. We thank all those who read, shared and supported our work.

Below, explore the TOP 10 features of REY in 2025 — a snapshot of a year that now gives way to what comes next.

Alexandros Piechowiak x REY Magazine

The year’s most-read feature, pairing a striking Athens-shot fashion editorial with an exclusive interview of the Greek actor.

In Synch

“In Synch” has become one of REY Magazine’s most-viewed features of the year, a standout fashion editorial shot in Madrid, Spain, showcasing striking visuals of Óscar Nieto and David Trabucchelli in a highly engaging narrative that captivated audiences worldwide.

BODY LANGUAGE

A striking visual essay shot in Valencia that celebrates the human form, exploring movement, expression, and the sculptural beauty of the nude body.

Pietro Boselli Gets Wet — And Philosophical — in His Steamiest Shoot Yet

Mr Boselli turns a sunlit outdoor shower into a sensual moment of reflection, making it one of this year’s standout features.

NOCTURNAL DESIRE

A provocative bedtime story captured in Athens, featuring the Cypriot actor Andreas Chrysanthou in intimate, sensual imagery that blends allure and narrative.

Lucas García

A bold New Faces debut, Lucas García commands attention in Valencia through daring, intimate imagery that fuses sensuality with striking visual impact.

“Brokeback Mountain” Theatre Report – THE GREEK ISSUE

Following our visit to the sold-out stage adaptation at Athens’ Theatre Knossos, this report captures the emotional intensity of Brokeback Mountain and has become one of the year’s most-read features.

In Conversation with Alex Roque

Our conversation with Alex Roque in London, became one of REY’s standout interviews of 2025. Spotlighting the magnetic performer and producer behind M.E.N Live through a hot underwear story.

EXPOSED CONTROL

A bold Conceptual Editorial, marked the second Juan Carlos Toledo story to enter REY Magazine’s Top 10 of 2025, standing out for its striking vision and impact.

In Conversation with Manuel Betancurt

“In Conversation with Manuel Betancurt,” featuring the Colombian choreographer’s rise from local stages to sharing the world stage with global stars like Dua Lipa, became one of REY Magazine’s most celebrated interviews of 2025.

In Conversation with Eddie Gavriilidis

Eddie Gavriilidis is one of the most compelling voices in contemporary fashion, blending Mediterranean heritage with bold queer expression. As the co-founder of House of Jaffa and a rising force on the international stage, he challenges conventions with authenticity and intention. In this conversation for REY Magazine, Eddie opens up about creativity, identity, and the power of visibility.

Photographed by Dimitrios Kleanthous

Styling Eddie Gavriilidis

Grooming Christos Theophanous

Interviewed by Christos Christou

Your journey has taken you from Greece to London and into the global fashion world. What was the turning point when you knew fashion was your calling?

Grew up inside art. My mother studied at the National School of Fine Arts in Athens, my father lived in fashion, so creativity wasn’t a choice it was the air. I had the references before I had the words. Passion showed up early, discipline came later on when I went to Central Saint Martins & Marangoni.

Somewhere between obsession, temptation and hard work, I stopped being a kid and became something new. A new person that had the guts to dress Gaga and Madonna, live, create fall in love and party hard with Lindsay Lohan. ;)

You’ve worked with major houses like Alexander McQueen and Tom Ford. What’s one lesson from those environments that continues to shape your design DNA?

At McQueen, I was designing embroideries, and my creativity was pushed to its limits. I learned how to illustrate emotion — that nothing is accidental, that chaos only works when it’s controlled. Tom Ford was the most charming person I’ve ever met. He introduced me to the world of fashion marketing and branding, where sexuality stopped being a taboo and became powerful, refined, and confident. I worked on pieces later worn by Anna Wintour, even at a dinner with Barack Obama — that was the moment I realized my work can reach a massive audience and the power to be seen by millions around the world.

Your work often challenges traditional gender and beauty norms. How do you approach designing for people rather than for categories?

I don’t design for genders; I design for desire. Bodies are just vessels; attitude is the real silhouette. When you strip the rules away, what’s left is power, vulnerability, sex. That’s where my work lives. Clothes should flirt, provoke, and give people the choice to define themselves. Fashion is language it shows our ethos, who we are or who we want to be, before we ever speak. Look at Madonna: from the very beginning, her fashion spoke first. Provocative, conceptual, fearless — you knew exactly what she wanted to say before she even started singing.

You joined Greece’s Next Top Model as one of the main judges, bringing a fresh and international perspective to the show. How did this opportunity come to you, and what made you say yes?

I’m always surrounded by people who push me further. A friend suggested it, the timing felt right, TV came when I was ready. I wanted to shake things up and push the girls and the boys, make them see fashion isn’t just clothes. It’s attitude, confidence, owning your story. I wanted to bring the global, modern edge that I’ve learned in Europe working with mega brands such as Burberry, Erdem and Victoria Beckham. Also Fashion people are real people bold, alive, part of life, not stuck in a bubble.

Stepping into the GNTM judging panel introduced you to a new level of visibility and connection with emerging talent—how has that experience, along with the responsibility it carries, influenced you personally and creatively?

GNTM isn’t just judging,  it’s feeding off the fearless boys and girls, breaking rules, and keeping everything real. It pushes me to take risks I might never have tried on my own. Watching them claim their space reminds me why I do what I do. We  create, to challenge, and to make people feel alive and stronger. I wanted the models to break the norms and find an unapologetic existence, that’s the kye from a model to become a super model.

Fashion today is deeply connected to personal storytelling. With House of Jaffa’s bold Queer Middle Eastern aesthetic, what story were you aiming to tell when you founded the brand, and how has that vision evolved through your work today?

House of Jaffa was born in London, but its soul comes from Jaffa — the port of Andromeda, where the sky bleeds into the sea. I’ve always been obsessed with the constellations that guided travellers, the myths of heroes like the Dioscuri, and the raw, electric energy of bodies in motion. Our designs are charged with desire, with tension, a celebration of bold, fearless beauty. House of Jaffa isn’t about borders or labels it’s about the journey, the fire, the light, and the thrill of being unapologetically you.

The label blends Mediterranean romanticism with gender-fluid silhouettes. How do cultural roots influence your creativity?

I’m Greek, but my heritage traces back to merchants who moved from Spain to Italy, through Asia Minor, and into Greece. Golan comes from French, Moroccan, and Egyptian roots, with a grandfather who was a diplomat and a father who grew up all across Africa. We both carry layered histories, and grew up on varied and rich iconography and superstitions. We fused all of that with our London multiculturalism education.

Our creative start point comes from the Mediterranean sun on bare, tanned skin, the heat in August that makes you sweat and burn with desire.

House of Jaffa explores identity, sensuality, and freedom. In today’s climate, do you feel fashion can still be a form of activism?

Fashion is the body, desire, and danger you wear. At House of Jaffa, every piece drips with lust, tension, and skin-on-skin heat, it provokes, it questions, it seduces. Dressing isn’t just clothes; it’s an act, a performance, a little rebellion you carry on your own body.

You and Golan Frydman co-founded House of Jaffa. How would you describe your creative chemistry?

Working with Golan is love and trust in motion. We play ping-pong with ideas until a new monster is born  wild, raw, demanding attention. Then we tame it, illustrate it, dress it in silks, cottons, and linens, and bring it to life

Many creative duos struggle with balancing personal and professional life.How do you and Golan maintain harmony between the two?

of course we do. It’s a challenge like any couple. But the silver lining? Our work fuels our chemistry. We fight, we laugh, we push each other… and sometimes the tension turns into something electric. That energy seeps into the brand, making it bolder, wilder, and undeniably alive.

As one of the few Greek fashion figures who is openly gay and open about your relationship with Golan, what does that visibility mean to you personally and creatively?

Fuck the Homophobes, they are medieval suppressed little beings.

I spent my adult life in London sexuality, origin, gender… none of it’s a label there. It’s just life. We’re all different. That’s the point. What matters is embracing love, companionship, and celebrating who we are.

In a time when LGBTQ+ rights are being challenged globally, what do you believe the queer community needs most right now?

I don’t do speeches, that’s not me. But here’s the truth: queer people are just people. No apologies, no labels, we live, we desire, we move through the world like anyone else. And when rights are taken away, that’s when you get up and fight. Make space for a better future.

What’s next for the House of Jaffa?

The brand started in the shadows, cruising, hushed lust, back-alley encounters behind the Ottoman hammam. Now, House of Jaffa is diving headfirst into myth, desire, and Mediterranean heat. We’re twisting the story of Andromeda, tied to the rock to be sacrificed, and the Dioscuri, two brothers who died for each other’s love.  Moments where gods, monsters, and humans collide in lust and vanity. And here’s a scoop for you… ;) After shows in London, Paris, and Jaffa, our next stop will be Athens this May.

And finally — what does freedom mean to Eddie?

Freedom… Is doing what I want. Living, creating, and moving through the world without caring what labels others choose to use for me, their gossip, their shallow ideas about me are meaningless. And freedom from this means Following my instincts, taking risks, making mistakes, and owning it all.

Latest Obsession: Jacob Elordi in the Latest Bottega Veneta Campaign

Jacob Elordi commands attention in Bottega Veneta’s latest campaign, “What Are Dreams?”, a striking black-and-white series by legendary photographer Duane Michals. Shot at Michals’ New York home, the campaign blends surreal stills and short film, placing Elordi at the center of enigmatic, cinematic tableaux. In a rare poetic touch, he even recites Michals’ 2001 poem of the same name, adding a layer of mystique to the fashion narrative.

Under Matthieu Blazy’s creative direction, Elordi emerges as more than a model—he is the living embodiment of Bottega’s quiet luxury: understated, compelling, and effortlessly stylish. Every frame reflects a careful balance of craft, heritage, and contemporary allure, proving that the brand’s ethos extends far beyond its iconic intrecciato bags.

The campaign asks a question beyond mere style: what does it feel like to inhabit Bottega Veneta today? With Elordi’s poised presence and Michals’ surreal vision, the answer is clear—a dreamlike, cinematic mood that lingers long after the image fades.

화

A REY Exclusive Fashion Editorial, produced in Athens.

Photographed by Matthew Alatsiatianos

Styling Marios Karavasilis

Starring Kangmin @ ACE Models

Melanie C Ignites the Dance Floor with 'SWEAT'

Pop icon Melanie C is back and she’s bringing the heat!!

The former Spice Girl has just dropped her latest single “SWEAT”, the first track off her highly anticipated upcoming album, marking a bold new era in her ever-evolving solo career.

“SWEAT” is a pulsating, high-energy anthem that blends Melanie’s signature vocal power with sleek, contemporary production. Drawing on elements of dance-pop, electro, and even a touch of 90s club nostalgia, the track is a confident declaration of physicality, movement, and liberation.

With a beat that begs to be played loud and a hook that lingers long after the first listen, “SWEAT” captures the essence of late-night euphoria—sweaty dance floors, flashing lights, and the kind of freedom only music can deliver.

Melanie C notes: “This song is all about losing yourself—in the moment, in the music, in your body. It’s a celebration of strength, sensuality, and unapologetic joy.”

“SWEAT” arrives as the first taste of her forthcoming album, set for release in early 2026. The project promises to be Melanie’s most personal and sonically adventurous work to date, continuing the momentum of her critically acclaimed 2020 self-titled album that reintroduced her as a pop powerhouse in her own right.

Accompanied by a visually striking music video that combines raw choreography with cinematic flair, “SWEAT” reaffirms Melanie C’s place in the pop landscape—not just as a legacy act, but as an artist who continues to innovate, evolve, and inspire.

Whether you're a longtime fan or new to her solo work, “SWEAT” is the start of something exciting. Get ready—Melanie C is turning up the volume in 2025.

WE LOVE David Gandy's New Wellwear Campaign

Founded in 2021, David Gandy Wellwear is the supermodel’s own lifestyle brand, combining fashion, function, and wellness in elevated everyday essentials.

David Gandy, a name synonymous with timeless style, returns with a new essential from his lifestyle brand, David Gandy Wellwear. The Ultimate Trunk is a masterclass in understated luxury—crafted with a premium cotton-modal-elastane blend and enhanced by Wellwear Breathe technology, offering antibacterial, breathable, and odour-resistant comfort from day to night.

Reuniting with longtime collaborator Mariano Vivanco, the launch campaign captures Gandy through a softer, more intimate lens. Known for their iconic past work, the duo delivers imagery that’s effortless yet powerful, refined yet raw.

Stripped of bold logos and gimmicks, the Ultimate Trunk puts fit and feel first. It’s a reminder that confidence begins with the base layer—and Gandy knows better than most what makes a perfect pair.

KING OF RAY

A REY Exclusive Fashion Editorial, photographed in Athens.

Photographed & Directed by Alexi Charovas

starring Aggelos

The body becomes a stage where gender rehearses itself; endlessly, restlessly. One moment, the chest is armour: sculpted, hard, virile. The next, it is pierced by softness: glitter, petals, shadows of leaves. Butler reminds us that gender is never essence but repetition, a series of acts that harden into “truth.”

Yet in the cracks of performance, vulnerability seeps through. Flowers erupt from the waistband, not as decoration but as insurgents. They expose the absurdity of virility when stripped of its theatre. Muñoz would call this a glimpse of queer futurity: masculinity remade in colour, light, and excess.

Ahmed teaches us that orientations matter, and here, the body bends, twists, reclines into new alignments that disorient the straight line of heteronormativity. Each image oscillates. The stripes reads a prison of expectation, yet also a runway for camp. The torso flexes, but the hand trembles. Glitter wounds and heals at the same time.

This is not contradiction but coexistence: virility and vulnerability locked in the same frame, refusing to cancel each other. The battle is not to defeat masculinity but to expose its costume. To wear it, distort it, queer it until its weight gives way to possibility.

Alexi Charovas

Nicholas Alexander Chavez for Jacquemus x Nike ''Moon Shoe'' Campaign

American actor Nicholas Chavez—best known for his role in Netflix’s Monsters: The Lyle and Erik Menendez Story—takes center stage in the latest campaign from French fashion house Jacquemus, unveiled today.

Captured by renowned photographer Oliver Hadlee Pearch, the striking visuals feature Chavez topless and glistening with sweat, as he moves seamlessly between a dance studio and outdoor settings. The campaign highlights the Nike x Jacquemus “J Force 1” Moon Shoe, a bold fusion of athletic performance and high fashion.

The highly anticipated sneaker is set to officially launch on September 29 exclusively at jacquemus.com.

WE LOVE the 'Mr. Gray' Campaign by PUMP!

With the introduction of Mr. Gray, PUMP! expands its repertoire of timeless essentials. The concept is refreshingly straightforward—classic silhouettes, executed with precision. The collection comprises four staple cuts: brief, boxer, jock, and thong, each rendered in a singular, meticulously chosen shade of gray.

This particular gray speaks volumes in its subtlety. Quietly confident and endlessly versatile, it carries a distinct presence. Anchored by a sleek, polished waistband, the design feels deliberate and enduring—untethered from trends, built to last.

Mr. Gray doesn’t aim to reinvent; instead, it draws strength from permanence. It channels a stripped-down confidence—the kind that doesn’t clamor for attention but effortlessly commands it. Here, understatement is the statement.

Pietro Boselli Gets Wet — And Philosophical — in His Steamiest Shoot Yet

Pietro Boselli is no stranger to thirst traps — but his latest series dives deeper. Shot against the sun-drenched backdrop of Piana degli Ulivi di Ostuni, Aliquid Aqua Inest (Latin for “there is something in the water”) sees the sculpted polymath turning a simple outdoor shower into a moment of sensual meditation.

Yes, the water clings. Yes, the light hits just right. But beneath the heat and skin, there’s something more: a quiet invitation to rethink what pleasure, wellness, and modern masculinity really look like.

With 3.4 million Instagram followers and counting, Pietro isn’t just serving body — he’s curating a lifestyle. Call it la dolce vita 2.0: equal parts philosopher and fantasy, sweat and soul.

These aren’t just hot pics — they’re a vibe, a vision, a challenge to live (and look) beautifully.

THE HORTONEDA TWINS

A REY Exclusive Editorial photographed in Madrid, Spain.

Photographed by Lucas Vázquez

starring Juan & Cesar Hortoneda

DSQUARED2 Marks 30 Years of Fashion Rebellion with FW25 Campaign

DSQUARED2 stole the spotlight at Milan Women’s Fashion Week, turning their 30th anniversary into one of the most electric moments of the season. Dean and Dan Caten dialed up the energy with a boundary-pushing runway led by Naomi Campbell and Doechii — a bold reminder of the brand’s unapologetic edge.

Now, that same spirit explodes in the Fall/Winter 2025 campaign, shot by legendary duo Mert Alas & Marcus Piggott and creatively directed by the Caten twins alongside Giovanni Bianco. Set in a haze of black-and-white, the imagery channels raw, late-night chaos and seductive glamour — with Irina Shayk, Louis Baines, Alex Consani, and Victor Perez leading a cast of icons and newcomers.

It’s sweaty, sexy, and defiant — a visual anthem to DSQUARED2’s legacy of rebellion and reinvention. Three decades in, and the brand is still throwing the party everyone wants to be at.

Check out below some of our favourite looks:

ALEX

A REY Exclusive Fashion Editorial produced in Athens, Greece.

Photographed by Matthew Alatsatianos

Art Direction Nicolas Exarchos

Introducing Alex Marku @ ACE Models

LOEWE’s Fall/Winter 2025 Campaign: A Study in Craft

The LOEWE Fall/Winter 2025 collection presents itself as a scrapbook of ideas. This approach feels intentional and personal, focusing on artisanal craft as its central theme.

This focus continues through a collaboration with the Josef & Anni Albers Foundation. The clothing and accessories feature tactile surfaces that take inspiration from Josef Albers’s Homage to the Square paintings and Anni Albers’s pictorial textile work, which used thread for artistic exploration.