Todo es circular
A REY Exclusive Editorial, produced Santiago, in Chile.
Photographed & Styled by Felipe López
starring Brainer Isaac
A REY Exclusive Editorial, produced Santiago, in Chile.
Photographed & Styled by Felipe López
starring Brainer Isaac
W Anderson and UGG come together for a new footwear collaboration that challenges the boundaries between casual comfort and contemporary design. Reworking two of UGG’s most recognisable silhouettes, the Classic Boot and the Tasman, the collection introduces two new styles: the UGG JW Anderson Loafer Boot and the UGG JW Anderson Loafer.
At the heart of the collaboration is an exploration of proportion, construction and versatility. Jonathan Anderson’s distinctive design approach brings a more structured, loafer-inspired aesthetic to UGG’s familiar silhouettes, creating footwear that moves effortlessly between relaxed everyday dressing and more elevated occasions.
Rounded toes and box stitching introduce a refined visual language, while UGG’s signature materials and cushioning preserve the comfort that has defined the brand’s footwear for decades. The result is a hybrid design that draws on the familiarity of a slipper and the more polished character of a loafer, blurring the distinction between indoor ease and streetwear sensibility.
Designed as a unisex collection, the styles arrive in three colourways — Chestnut, Khaki and Orange — selected by Anderson to complement the collection’s understated yet distinctive aesthetic.
The UGG x JW Anderson collaboration is available at selected retail locations and online at jwanderson.com.
A REY exclusive Editorial produced in Museo della Civiltà Romana in Rome.
Photographed & Directed by Leonidas Kanavetsados
Costume Designer Leonidas Kanavetsados
Production Manager Xanthippi Kanavetsadou
Starring Alfredo Denis Payas
Internationally acclaimed pop artist TAMTA is set to return to London on Friday, 9 October 2026, for a one-night-only headline performance at Colours Hoxton, following the success of her sold-out show at the same venue last year.
Known for her distinctive pop identity, commanding stage presence and fearless approach to performance, TAMTA continues to establish herself as one of the most recognisable names in contemporary Greek pop. Her return to London marks another chapter in her international journey, bringing her music and unmistakable energy back to the city for one exclusive night.
Joining TAMTA for the evening will be TEO.x3, who will take the stage as the opening act, setting the tone for a night dedicated to pop, performance and unapologetic energy.
Presented by Mimosa’s Dream Productions and Kiki Entertainment, the event will take place at Colours Hoxton and is strictly 18+.
After last year’s sold-out London appearance, TAMTA’s return promises another highly anticipated night for her UK audience — and a chance to experience her live once again, this time for one night only.
TAMTA — LIVE IN LONDON — TICKETS
Friday, 9 October 2026
Colours Hoxton, London
18+
Demna’s new chapter at Gucci continues with Primavera, the House’s Spring campaign and a celebration of rebirth, renewal and the transformative feeling of falling in love.
Directed by Johan Renck, the campaign unfolds through a cinematic short film set on a dance floor, where a room of strangers gradually awakens, connects and pairs off. Set to Chris Isaak’s haunting “Wicked Game,” the film captures the tension between desire, intimacy and new beginnings.
Following the designer’s much-discussed Gucci debut, Primavera feels like a natural continuation of Demna’s vision: fashion as image, emotion and cultural moment. Rather than simply presenting the Spring collection, the campaign creates a world around it—romantic, slightly mysterious and impossible to ignore.
JW Anderson puts a new spin on one of fashion’s most familiar staples with its latest Twisted Denim campaign, starring model and actress Dree Hemingway and her partner, Nick Delli Santi. The two appear together on camera for the first time, bringing an intimate, relaxed energy to the story.
At the centre of the collection is a deceptively simple idea: take the classic jean and turn it on its axis. The front construction is deliberately rotated, while the seams continue along the same altered direction, giving the silhouette an unexpected, almost sculptural character. It is a typically Jonathan Anderson gesture—taking an everyday wardrobe essential and disrupting its familiar proportions.
The collection remains deliberately wearable despite its unconventional construction. Designed as a unisex offering, the denim is produced in Japan from Japanese cotton, placing craftsmanship at the heart of the pieces.
The details reinforce that focus on construction. Inside, the garments feature a printed “Made in Japan” pocket bag, while a substantial leather patch carries the JW Anderson branding. Metal shank buttons and contrasting orange binding complete the finishing touches.
With Hemingway and Delli Santi sharing the frame, the campaign also underlines the collection’s fluid approach to dressing. Rather than presenting denim as belonging to a particular wardrobe or gender, JW Anderson treats it as a shared language—familiar, functional and just unconventional enough to feel new.
Twisted Denim is available now through JW Anderson stores worldwide and the brand’s online store.
British actor Jonathan Bailey steps into a new chapter as the face of Giorgio Armani Beauty's latest men's fragrance, I Will. Directed by acclaimed filmmaker Todd Field, the campaign follows Bailey through a cinematic journey of ambition, self-belief and transformation, reflecting the fragrance's message that success is driven by determination rather than chance.
The launch marks a significant moment for the Italian house, introducing its first new masculine fragrance line in more than two decades. Developed under the creative vision of the late Giorgio Armani, I Will celebrates confidence, authenticity and perseverance—values that have long defined the Armani legacy.
Already a familiar face within the Armani universe, Bailey brings effortless sophistication to the campaign, reinforcing the brand's timeless approach to modern masculinity. The result is a visually striking story that blends cinematic storytelling with refined elegance, positioning I Will as one of the year's most anticipated fragrance launches.
Against the timeless backdrop of Sir Paul Hotel, REY unveiled Merch Drop 3 — Summer Affair, an immersive summer experience where fashion, art and atmosphere merged into one unforgettable evening.
Presented through a curated summer photographic exhibition, a live fashion presentation and a carefully designed pop-up experience, the event captured the essence of the collection: effortless silhouettes, contemporary energy and the freedom of summer living.
Summer Affair is a celebration of movement, confidence and individuality. Designed as a limited-edition collection, each piece reflects the REY approach to modern summer dressing — relaxed yet refined, minimal yet expressive. Every item has been produced in limited quantities, making each piece part of a unique chapter in the REY story. Once sold out, it will not be reproduced.
The collection introduces the return of REY favourites alongside new seasonal essentials: signature cropped T-shirts, fresh sleeveless designs, and elevated summer accessories including net bags and bucket hats designed to complete the ultimate holiday wardrobe.
Adding a new dimension to the collection, REY presents its first limited swimwear line, featuring statement speedos and swim shorts created for endless summer days — from poolside escapes to Mediterranean adventures.
With Summer Affair, REY transforms everyday pieces into memories — garments made to be lived in, photographed, and remembered.
For its Spring/Summer 2026 campaign, GCDS transforms creative director Giuliano Calza's Milan apartment into a backdrop that celebrates the intersection of fashion, digital culture and the brand's playful identity.
Photographed by Carmine Romano, the campaign fuses contemporary menswear with the visual language of social media, incorporating memes, captions, hashtags and viral humour into the imagery. Rather than relying on a traditional studio, Calza's home offers an authentic Milanese setting that reflects both the label's heritage and its modern creative direction.
Blurring the lines between fashion editorial and digital storytelling, GCDS presents a campaign that feels fresh, irreverent and perfectly in tune with the way today's audience experiences menswear online.
Timberland and Jacquemus have joined forces once again, unveiling their second collaborative release after the success of their debut partnership in 2025. For this latest chapter, the brands turn their attention to one of Timberland's most recognisable designs, reimagining the iconic 3-Eye Lug boat shoe through Jacquemus' distinctive summer-inspired aesthetic.
The new Timberland x Jacquemus Authentic Boat Shoe is presented exclusively in Lagoon Blue, a vibrant hue introduced in Jacquemus' Spring/Summer 2027 collection, Le Bonheur. The colour draws inspiration from the geometric elegance of Art Deco architecture and the bold palette of the 1980s Memphis design movement, giving the heritage silhouette a contemporary seasonal update.
Constructed from premium leather, the shoe features a matching leather lining and Timberland's signature lug outsole, balancing durability with elevated craftsmanship. Tonal branding, including the iconic Timberland tree logo, blends seamlessly into the monochromatic design, while refined metallic eyelets and polished lace tips introduce subtle Jacquemus detailing.
By combining Timberland's outdoor heritage with Jacquemus' modern approach to colour and design, the collaboration delivers a versatile summer shoe that feels both classic and contemporary.
The Timberland x Jacquemus Authentic Boat Shoe retails for €250 and is now available through the official Jacquemus and Timberland websites, as well as selected stores from both brands worldwide. Additional retail partners are expected to receive the release later this summer.
CELINE unveils Infinite Possibilities, a new campaign celebrating the timeless elegance of silk scarves through a contemporary lens. Captured by photographers Eijin Ota and Victor Brun, the campaign spotlights a curated selection of beautifully crafted carré scarves, reimagining one of the Maison's most iconic accessories as a canvas for creativity and storytelling.
At the heart of the collection is a specially developed silk twill, selected for its denser weave and luminous drape. The refined fabrication enhances the richness of each colour and the precision of every printed detail, elevating every design into a wearable work of art.
The scarf collection continues CELINE's Infinite Possibilities series, following the introduction of collectible charms at the end of last year. Together, these accessories complement both the women's and men's runway collections, offering versatile pieces that seamlessly blend craftsmanship, heritage and modern style.
With Infinite Possibilities, CELINE once again proves that the smallest details can make the strongest statement, transforming a classic wardrobe essential into an expression of individuality and artistic vision.
Check out the campaign below.
Twenty years in, Mariusz Przybylski isn't looking back—he's pushing forward. Widely recognized as one of Poland's leading fashion designers, Przybylski has built a distinctive design language rooted in impeccable tailoring, contemporary masculinity, and refined craftsmanship. Returning to Berlin Fashion Week, he unveiled KICK OFF, a collection that celebrates two decades of creative evolution while reaffirming the vision that has defined his label since its inception.
Presented at Berlin's newly opened FASHION BLOCK, the show also carried a symbolic significance. More than a decade after debuting on Berlin's international fashion stage, the designer returned to the city that played an important role in his career, this time marking one of the biggest milestones of his journey.
With KICK OFF, Przybylski explored the intersection of classic tailoring and modern sportswear influences, delivering a wardrobe that balances precision with ease. Clean silhouettes, confident proportions, and meticulous construction reflected the designer's signature aesthetic, while contemporary styling introduced a fresh perspective that felt both sophisticated and effortless.
The presentation not only celebrated the 20th anniversary of the brand but also highlighted Przybylski's continued relevance within today's menswear landscape. Rather than revisiting the past, KICK OFF looked ahead, presenting a confident vision of modern dressing that remains true to the designer's identity while embracing the future.
Check out below some of our favourite looks:
Photography by @fashionimages.eu ( marius_przybylski instagram)
Drawing inspiration from iconic basketball sneakers of the mid-1980s, New Balance unveils the 950, a new silhouette that brings archival design into the present. Crafted in leather and suede, the sneaker pairs vintage proportions with refined details, including an oversized toe box, a padded "N" emblem, and a basketball-inspired tongue label. The result is a versatile style created for life both on and beyond the court.
Fronting the global campaign is NBA standout and New Balance ambassador Cooper Flagg, joined by his siblings in a story that celebrates family, connection, and individuality. More than a sneaker launch, the campaign reflects the brand's vision of merging sport, culture, and everyday style.
A REY Exclusive Editorial, produced in Madrid, Spain.
Photography & Creative Direction Dito Oter
Styling Jama
Muah: Diego Vitaller
Starring Guillermo Mate @ Wanted Agency
Assistant & Lightning: Cristhian Valenzuela
Digital Retouch: Alfredo Reybra
One of the most exciting names on the Paris menswear calendar, EGONLAB returned to Paris Fashion Week with its Spring/Summer 2027 collection, Ataraxia, further cementing its reputation as a label to watch. Founded by Florentin Glémarec and Kévin Nompeix, the French brand has built a loyal following through its distinctive blend of sharp tailoring, rebellious energy, and contemporary storytelling.
Presented during Paris Fashion Week Men's Spring/Summer 2027, the collection continued EGONLAB's exploration of modern masculinity, balancing structure with freedom and tradition with experimentation. Signature tailoring was softened with a sense of ease, while one of the season's most talked-about elements came in the form of ultra-short shorts, a bold statement that challenged conventional menswear proportions and reinforced the brand's fearless approach to dressing.
The daring silhouettes felt provocative without losing sophistication, capturing the confidence and individuality that have become central to the EGONlab universe. Combined with precise craftsmanship and a strong artistic vision, the collection demonstrated the label's ability to push menswear forward while remaining distinctly wearable.
While major luxury houses dominated headlines this season, EGONLAB once again proved why it remains one of Paris fashion's most compelling independent voices. With every collection, the brand refines its unique visual language while pushing menswear into new territory — making it one of the standout labels shaping the future of French fashion.
Check out below some of our favourite looks:
There are shows that whisper. And then there is Dolce & Gabbana—a house that has never learned moderation, nor ever needed it.
For Spring/Summer 2027, the Italian duo returned to Milan with Vacanze Siciliane, a collection that did not attempt to reinvent the brand, but instead sharpened its identity until it felt almost architectural. This was not nostalgia. It was reaffirmation. Sicily, once again, was not a theme—it was a law.
Presented inside a cinematic Mediterranean set, the runway unfolded like a heatwave memory: stone terraces, coastal light, and a fantasy of southern escape where tailoring meets sunburnt sensuality. The message was immediate—this is menswear built for exposure, not protection.
The collection oscillated between discipline and indulgence. Tailoring remained sharp, broad, and unmistakably Italian, but it was constantly interrupted by pleasure: laser-cut suits designed for airflow, softened trousers that fell like liquid, and shirts that carried the weight of postcards, citrus prints, and fragmented holiday imagery.
Nothing here was shy. Yet nothing felt chaotic. The balance was deliberate—controlled excess, engineered seduction.
Embroidery became language. Coral-like beading, crystal clusters, and hand-finished surfaces turned garments into tactile surfaces rather than simple clothing. Denim was no longer casual—it was ornamented memory. Knitwear became skin. Even the most structured jackets carried traces of erosion, as if heat itself had softened their edges.
Accessories extended the narrative. Oversized travel bags suggested escape without destination. Footwear leaned into craft rather than statement, woven and sculpted like objects recovered from a Mediterranean past that never fully existed, but feels emotionally accurate.
And then came the white.
The closing sequence dissolved everything into purity—an all-white procession that felt less like an ending and more like erasure. After all the ornament, all the color, all the Sicilian noise, the final gesture was silence in fabric form.
If there is a contradiction at the heart of Dolce & Gabbana, it is this: they design as if restraint is impossible, and then prove it can exist—just heavily decorated.
This season, they did not chase relevance. They doubled down on identity. In an industry obsessed with reinterpretation, Vacanze Siciliane insisted on something far more radical: continuity without apology.
And in that refusal to dilute themselves, they remain exactly what they have always been—unmistakably, uncompromisingly loud.
Watch the full show below:
JW Anderson has unveiled its Spring/Summer 2027 lookbook, photographed by Heikki Kaski and styled by Benjamin Bruno. The cast features a close circle of Jonathan Anderson's creative collaborators, including art collector Ivor Braka, ceramicist Akiko Hirai, model Dree Hemingway, and writer Dr James Fox.
The collection revisits signature JW Anderson silhouettes through texture, craftsmanship, and relaxed proportions. Distressed Japanese denim, draped eveningwear, oversized tailoring, and the return of the fold-over trouser and twist jean reflect the house's playful approach to construction. Inspired by the natural world, the palette mixes earthy tones with bursts of color, while knitwear showcases references to Irish heritage, wildflowers, and traditional craftsmanship.
Beyond fashion, the seasonal offering expands into home and garden objects, including handcrafted stools, vintage linen cushions, Wedgwood ceramics, willow hampers, parasols, and artistic collaborations. Blurring the boundaries between fashion, design, and craft, the lookbook celebrates creativity in all its forms.
Ludovic de Saint Sernin continues his annual destination swimwear series with a vibrant new chapter set against the unmistakable backdrop of Rio de Janeiro. Captured by Spanish photographer Jorge Perez Ortiz and styled by Pau Avia, the campaign embraces the city's unique blend of sensuality, freedom, and effortless glamour.
The imagery unfolds across some of Rio's most iconic settings, from an Oscar Niemeyer-designed residence in São Conrado to sun-drenched beaches, rugged coastal rock formations, and the endless blue of the Atlantic Ocean. Each location serves as a natural extension of the collection's spirit, highlighting the intimate relationship between the body, fashion, and the landscape.
For Ludovic de Saint Sernin, Rio was a natural choice. Few cities in the world embody beach culture with such authenticity, where swimwear transcends functionality and becomes a true expression of identity. That philosophy aligns seamlessly with the designer's vision, one rooted in confidence, self-expression, and personal freedom.
The result is a campaign that feels both cinematic and intimate, celebrating the energy of Rio while reinforcing the sensual aesthetic that has become synonymous with the Ludovic de Saint Sernin universe.
Few creatives translate atmosphere across mediums as instinctively as Dimitris Theocharis. Known for constructing images that feel both cinematic and emotionally charged, he now channels that same intensity into sound with The Great Unknown — a two-part electronic concept album that unfolds like a psychological journey.
At REY, we’ve long admired Dimitris Theocharis for his ability to create worlds — and this might be his most personal one yet.
When did you realize this would become a concept album rather than just a collection of tracks?
It wasn’t a single moment but rather a process. It all started while I was refining a track called Game Over in June 2025 which I had originally planned to release as an EP. Whilst I was still in the editing process, new lyrics and ideas for songs started flooding my head, including fragments that would later become In This Life and Post Love. That’s when I realized I was in a creative flow and decided to direct that energy toward a specific concept. Pandora’s Box and the seven deadly sins became loose reference points for the album, as I wanted to write and create songs reflecting both my observations of the world and my own journey through it.
The album moves from external observation to internal transformation. Was that duality something you planned from the start?
Although some of it was intentional, it also emerged naturally. In contrast to my first album, which was more spiritual and up in the ether, I wanted to get my hands dirty, so to speak and engage with the current state of the world, its systems, contradictions and inevitably my own journey and life experiences. The shift from the external to the internal felt honest.
The themes of excess, desire, and control feel very current. Were you reflecting society, or something more personal?
Primarily the societal structure we’ve inherited and continue to perpetuate. It’s built around control and manipulation. Nothing new, but nowadays it feels far more evident in almost every aspect of our lives. The “watchful eye of God” has now become an algorithm that tracks and analyses every step. The question is to what end? How is the access to every small detail of our lives being used? Is there a way out? Are we eventually going to be subscribing to freedom? Could living off-grid become a utopia? Or is utopia a state of mind? Desire has been reduced to swiping left or right, to momentary satisfaction that leads nowhere and ultimately means nothing, as expressed in Pleasure on Repeat, a song partly inspired by gay club culture and chemsex parties. It comes from a very real need for human connection, yet there’s something deeply ephemeral and addictive about the way we deal with desire that resembles a quick fix, void of emotional depth. I quite like how this song exists in two versions within the album. The electronic version feels innocent and fragile whereas the acoustic version feels more mature, sung from experience, almost with hindsight and wisdom. Then Money starts with the question: how much does your life cost? A very strong statement derived from the expression “time is money.” If time is money, then a lifetime has a price. That’s a disturbing conclusion, but as abrupt as it sounds, we live in a society that is addicted to consumption on every level and the pursuit of wealth.
The Sanskrit message, “it is never enough,” feels like the spine of the project. Why was that the idea that anchored everything?
Because it’s universal. It cuts through culture, time, and identity. That endless cycle of wanting more is both the cause of suffering and the force that drives change. It drives everything forward, but it also traps us. Once that became clear, everything else aligned around it.
Utopia is a clear turning point. What does that moment represent for you creatively and emotionally?
Utopia is a state of mind. It’s a pause. A bridge. Up until that point, everything is outward-facing and observational. Utopia breaks that momentum and demands stillness. It represents the desire, or perhaps the need, to escape from everything negative happening around us. It asks us to stop for a moment, breathe, and reconnect with what still exists: the sun, the sea, nature, ourselves. When all the noise stops, the senses awaken again. But underneath that stillness, the storm is always near. The lingering fear of war, destruction and collapse remains.
The second half of the album feels more vulnerable. Was it harder to create than the first?
Not really. The first half was actually harder because it’s more controlled. The political, philosophical, and existential themes pushed me technically as a writer and forced me to experiment more with genre, sound and structure. The second half required letting go of that control. I was more exposed, less protected by the concept itself, but I was entering a more familiar territory as I’ve always been drawn to emotionally charged and introspective music. The real challenges were Illusive Reality, Eternal Youth, Dominion, and Post Love. For example, with Post Love, I didn’t want it to become melodramatic or fall into the typical clichés that come with breakup songs. I wanted it to remain honest, dignified, minimal, and personal, while still open enough for listeners to project their own experiences. Those songs were difficult to finish. I probably wrote several hundred variations.
Tracks like Money and Dominion feel powerful and confrontational, while Post Love and Vein feel intimate. Do you approach them differently when producing?
Yes, the approach shifts with intention. The wording is always carefully considered, but the complexity, structure and nuance differ significantly. Money moves between the ridiculous yet very real demands and expectations of modern life, expressed through a climactic rap that builds toward the anxiety of chasing money to meet those demands. The melodic, almost mantra-like chorus softens that tension and creates a playful balance between fixation and release. Dominion is more restrained, almost void of melodic elements, yet sonically very cinematic, as I was attempting to recreate a sonic war zone. By reinterpreting quotes from the Book of Genesis as a gender-neutral intro and outro, I created parentheses within which I could reflect on our systems’ obsession with dominance and power, and ultimately the destructive nature of that. Post Love is a deconstructed verse-chorus song. I flipped the structure around, using the first verse as a fragile, poetic and melodic intro, while transforming the initial spoken “dear diary” intro into the central section of the track, concluding with a mantra-like ode to love where past, post, lost, last and new love merge into one. Vein works more instinctively, something that unfolds rather than being consciously constructed. It reads as a love song, but was in fact inspired by the treatments I received related to a health issue I faced last year. I kept it in its pure acoustic form, as I felt the emotional weight was amplified through its simplicity. Technically, the process differs, as does the mindset. However, each track reveals a different part of the same story.
Do you have a favorite track, or one that feels closest to who you are right now?
Possibly Vein. It was probably the easiest song to write because it came very naturally, however, each track is dear to me. Right now I’m trying to decide which track to remix next. I’m somewhere between Pleasure on Repeat and Dominion. Any suggestions?
The soundscape is constantly shifting. How do you balance experimentation with cohesion?
By staying anchored to the emotional and conceptual core. The sound can evolve, but the intention remains consistent. Utopia also plays an important role in that balance, as it shifts the perspective of the album. Cohesion doesn’t necessarily come from repetition. It can also emerge through progression, juxtaposition, or clarity of purpose. I think the album creates a sonic arc where the listener moves through different genres and emotional states while still remaining connected to the main idea.
As a fashion photographer, your work is highly visual. Do you “see” your music in images as you create it?
Most of the time, yes. Whilst putting the album together, I kept visualizing the tracks as part of a dark, dystopian, futuristic musical, with my fictional heroine Domina moving through the various stages and emotional states of the album. The opening track acts as both an introduction to adulthood and an entry point into the space of The Great Unknown - Earth? the human mind? Or perhaps both - where everything is possible…
Is there a direct dialogue between your photography and your music, or do they exist as separate expressions?
There is definitely a dialogue between them, but I believe each medium ultimately stands on its own merits.
If The Great Unknown had a visual campaign, what would it look like?
I had several visual ideas for the first seven tracks, mostly inspired by a twisted post-apocalyptic, dystopia, decayed luxury, and fragmented human connection. Unfortunately, I didn’t have the time to fully explore that direction this time.
How does fashion influence your sound, if at all?
Fashion deals a lot with identity, projection, and transformation. Those ideas are deeply embedded in my approach to music.
What’s next for you, are you leaning more into music, or continuing to merge both worlds?
The goal isn’t to choose one over the other, but to explore how both forms can coexist and eventually merge more deeply. That intersection is where things could become more interesting for me.
And for REY, anything exclusive you can share about what’s coming next?
There’s definitely more music coming soon. Alongside that, I’m working on my photography book and exhibition.
A REY Exclusive Fashion Editorial produced in Madrid, Spain.
Produced and Photographed by Juan Carlos Toledo
Starring Dancer Kino Luque
Location is Juanito Estudio