THE TIGER: Watch HERE the New Short Film by Gucci

Gucci unveils The Tiger, a new short film directed by Spike Jonze and Halina Reijn, showcasing pieces from the Gucci: La Famiglia collection, conceived by Artistic Director Demna Gvasalia.

The story of The Tiger follows Barbara Gucci, Head of Gucci International and Chairman of California, as she gathers her children and a special guest at the family home to celebrate her birthday. Beneath the polished surface, Barbara struggles to balance everything: upholding the company’s reputation, impressing a guest of honor, being a mother, and her desperate attempt to control it all. When the night takes an unexpected turn, her carefully crafted façade cracks and teeters on collapse as the family attempts to find a new way.

Balenciaga Spring/Summer 2020: The Campaign

Demna Gvasalia unveiled his Spring/Summer 2020 campaign for Balenciaga, starring Marius Courcoul, Ivo Raspudic, Jarno Parkkima, and Zhuo Chen.