Football’s golden boy takes centre stage in Calvin Klein’s latest underwear campaign, bringing a new level of star power to the brand’s iconic aesthetic.

Jude Bellingham makes his debut for the American fashion house in a campaign celebrating the Icon Cotton Stretch collection. Photographed and directed by Oliver Hadlee Pearch in Madrid, the imagery strips everything back to the essentials, placing the Real Madrid and England midfielder in a series of minimalist portraits that put confidence, sensuality and the human form at the forefront.

Wearing the collection’s signature silhouettes, including the new Icon Cotton Stretch Shine Trunk, Bellingham brings his unmistakable presence to the campaign, even referencing his celebrated goal celebrations on the pitch.

Built around the concept of “The Icon Underneath”, the campaign explores the connection between personal confidence and the feeling of being comfortable in your own skin. It is a message that feels particularly fitting for Bellingham, whose influence extends well beyond football.

With its signature blend of understated sensuality and effortless cool, Calvin Klein once again proves that the simplest statements can make the strongest impact.

The campaign is now live globally.