Lacoste unveils its latest underwear campaign, once again fronted by American actor Taylor Zakhar Perez. Continuing his journey as a brand ambassador—a role he stepped into in early 2025—Perez returns to embody the house’s modern spirit.

Reflecting on the past year, Perez describes the collaboration as deeply meaningful. He explains that the campaign is designed to evoke a precise mood: intimate yet powerful, honest and self-assured. For him, it’s a tribute to Lacoste’s confidence and heritage, reimagined for the present moment, with imagery meant to spark quiet, personal moments of connection.