WE LOVE Sam Salter in the Latest CDLP Campaign
CDLP has expanded its signature Essentials Collection with the introduction of Grey Melange, a timeless shade that has long been associated with classic underwear. While the colour has remained a staple for decades, recreating its distinctive marled finish in premium TENCEL™ Lyocell has presented a technical challenge. Following years of research and fabric development, the Swedish label has finally achieved the look, bringing Grey Melange to its underwear, ribbed tank tops, T-shirts, and socks.
Marking the launch is a campaign starring British performer Sam Salter, whose effortless presence perfectly complements CDLP's understated aesthetic. Captured inside a traditional South London laundromat, the imagery transforms an everyday routine into a refined expression of modern essentials, with Salter wearing the new Grey Melange boxer briefs and matching ribbed tank top.
The campaign was photographed and directed by CDLP co-founder and creative director Christian Larson, whose clean visual language highlights the collection's minimalist appeal. Blending timeless design with technical innovation, CDLP once again proves that even the most familiar wardrobe staples can be elevated through thoughtful craftsmanship and contemporary storytelling.
