Tommy Hilfiger Heads Poolside for Summer 2026

Tommy Hilfiger dives into Summer 2026 with a swimwear campaign that feels effortless, sun-soaked, and unmistakably classic Americana. Photographed by Misha Taylor and styled by Géraldine Saglio, the story unfolds against a cinematic backdrop of cypress-lined gardens, white stone architecture, and a pool shimmering in Hockney-blue tones.

Fronted by Francisco Henriques, Hamid Onifadé, and Kai Paula, the campaign captures the relaxed rhythm of summer through pieces designed for movement and ease. Short-cut swim trunks, elastic waists, and lightweight silhouettes keep the mood uncomplicated and wearable.

A mint pair embroidered with the iconic logo, yellow striped shorts, and navy diamond-print swimwear define the collection’s core palette — playful without losing the brand’s polished identity. Signature details, like the red baseball cap stamped with the flag logo, ground the campaign in unmistakable Tommy codes.

Rather than staging perfection, Tommy Hilfiger focuses on atmosphere: friends by the pool, sunlight on skin, and the kind of summer that feels spontaneous rather than styled.

Tommy Hilfiger x Shawn Mendes

Tommy Hilfiger presents “Play it Forward,” his collaboration with Canadian singer-songwriter Shawn Mendes, to work together for a better future. This 360 collaboration begins with Shawn Mendes as the face of “Classics Reborn“, the global campaign Summer 2022, which presents a collection made entirely of more sustainable materials. Additionally, throughout his upcoming Wonder: The World Tour, Shawn Mendes will wear custom, more sustainable looks from TOMMY HILFIGER, and also the brand will donate $1 million to mitigate and offset the environmental impact of the tour. This collaboration will culminate in a capsule collection co-designed by Shawn, launching in Spring 2023, that will reinvent the label’s timeless style in a more sustainable way, through innovations in new or recycled materials and circular design practices.

The new spring style by Tommy Hilfiger

To celebrate his 35th birthday, Tommy Hilfiger has unearthed from his archives some of the hits of his career lifted by the times. Namely all the DNA of the house distilled through sixteen silhouettes whose inspirations oscillate between nautical winks and various variations around the theme and stainless codes of the locker room stamped Americana.

source: vogue hommes