EDITOR’S PICK: Jacob Elordi Steps Into the Bleu de Chanel Era

Not breaking news — but worth your attention now.

Jacob Elordi is the new face of Bleu de Chanel, marking a clear shift for the house after years of introspective, auteur-led campaigns. He succeeds Timothée Chalamet, closing a long chapter that also included Gaspard Ulliel — both figures of a more poetic, inward-looking masculinity shaped by cinematic storytelling.

This time, Chanel changes the tone. The new campaign for Bleu de Chanel L’Exclusif — a deeper, more concentrated take on the original — leans into presence over introspection. Behind the lens is Alfonso Cuarón, whose direction signals a move away from abstraction and into something more immediate, physical, and charged with tension.

Where past films explored freedom through thought and distance, this new chapter suggests something more embodied — desire, movement, and control. It’s a recalibration that aligns with Elordi’s screen persona: composed, magnetic, and impossible to ignore.

The result feels deliberate. Less monologue, more momentum. Less dream, more impact.

Not new — but a shift you can’t overlook.

EUCALYPTUS 20 is Le Labo’s Newest Fragrance

EUCALYPTUS 20 is Le Labo’s newest genderless fragrance.

It’s inspired by the idea of getting lost to find your way, a concept that celebrates the beauty of wandering and the unexpected discoveries that come with it.

The scent captures the feeling of a vast, remote desert—endless red sand under an endless sky, where a single eucalyptus tree stands like a mirage. Eucalyptus becomes a place of rest, a quiet spot where life gathers under its silver leaves. EUCALYPTUS 20 mixes the crispness of eucalyptus and cedarwood with the warmth of labdanum’s leathery notes, all resting on a base of musk and incense.