WE LOVE the latest Jacquemus Campaign ''Scarves & Moon Boot''
Jacquemus ‘‘broke’’ Instagram last night with his latest campaign, so bold it froze feeds in place — hot, chiselled models wearing nothing but scarves, Moon Boots, and the brand’s trademark confidence.
The imagery is stripped-back yet powerful: male models draped only in oversized scarves and the standout footwear. The campaign was shot by photographer Tom Kneller. Starring Luca Fersko & Max Knott.
The footwear on display is the gender-neutral “Striped Moon Boot,” pairing a vintage-inspired, utilitarian silhouette with Jacquemus’s minimalist aesthetic. Paired with bare skin and scarves, the look pushes the boundaries of winter fashion — minimal, bold, and sensual all at once.
With this campaign, Jacquemus transforms functional winter staples — boots and scarves — into a raw, powerful style statement, asking viewers to rethink how winterwear can be worn.
