WE LOVE the latest Jacquemus Campaign ''Scarves & Moon Boot''

Jacquemus ‘‘broke’’ Instagram last night with his latest campaign, so bold it froze feeds in place — hot, chiselled models wearing nothing but scarves, Moon Boots, and the brand’s trademark confidence.

The imagery is stripped-back yet powerful: male models draped only in oversized scarves and the standout footwear. The campaign was shot by photographer Tom Kneller. Starring Luca Fersko & Max Knott.

The footwear on display is the gender-neutral “Striped Moon Boot,” pairing a vintage-inspired, utilitarian silhouette with Jacquemus’s minimalist aesthetic. Paired with bare skin and scarves, the look pushes the boundaries of winter fashion — minimal, bold, and sensual all at once.

With this campaign, Jacquemus transforms functional winter staples — boots and scarves — into a raw, powerful style statement, asking viewers to rethink how winterwear can be worn.

Nicholas Alexander Chavez for Jacquemus x Nike ''Moon Shoe'' Campaign

American actor Nicholas Chavez—best known for his role in Netflix’s Monsters: The Lyle and Erik Menendez Story—takes center stage in the latest campaign from French fashion house Jacquemus, unveiled today.

Captured by renowned photographer Oliver Hadlee Pearch, the striking visuals feature Chavez topless and glistening with sweat, as he moves seamlessly between a dance studio and outdoor settings. The campaign highlights the Nike x Jacquemus “J Force 1” Moon Shoe, a bold fusion of athletic performance and high fashion.

The highly anticipated sneaker is set to officially launch on September 29 exclusively at jacquemus.com.

Jacquemus Spring/Summer 2024: Our Favourite Looks

Jacquemus came to stay and he proved that once again with his latest SS24 show.

Fresh and innovative silhouettes, bold colors and shapes, playful textures and new combinations of fabrics, are only some of the SS24 Jacquemus men and women collection.

Check out below some of our favourite looks:

Best of Paris Fashion Week Men SS22

The Parisian fashion celebration is officially over and here are our favourite menswear shows for spring summer 2022.

DIOR MEN:

Strict tailoring and monochrome looks with total pink looks being the center of attention.

BURBERRY :

Burberry show was one of the big big surprises. Riccardo Tisci went total black with sense of goth and dark glamour.

Jacquemus:

One of our favourites, always. Colorful with powerful messages , mr Jacquemus is the best representation of the new fashion generation.

GmbH:

The Safari trend restyled, crop tops and denim all the way.

Jacquemus' second book 'IMAGES' is out now

After “MARSEILLE JE T’AIME“, JACQUEMUS publishes a second book entitled “IMAGES“, which gathers photos taken by Simon Porte Jacquemus with his iPhone, since 2010

Simon Porte Jacquemus notes “I have 85 041 photos and 22 739 videos on my phone. Here are a few of my favorite ones.”

The designer mentioned that there is not so much fashion in the book as it focus more on the lifestyle, the vision and his everyday life.


Paris Fashion Week: JACQUEMUS Fall Winter 2020 - The men's collection

Jacquemus did it again! After his 10 years anniversary show the French designer is back for more signature looks.

We have to admit that it takes skill to create such a strong men and women collection in so many neutral colors. After his experiments on silhouettes and colours, mr Simon Porte Jacquemus gave us again his signature designs and we finally have back the JACQUEMUS collection we all loved.

Paris Fashion Week Men's: Our favourites for SS 20

Paris Fashion Week Men’s has now ended and here are our favourite shows and designers for spring/summer 2020:

DIOR

Classic and classy with modern aesthetic and the new tailoring on its best.

JW ANDERSON

Elements and styling from the Middle East with a JW Anderson twist.

JACQUEMUS

The French designer celebated the 10th anniversary fo his brand and the show was definitely one of our favourites. The collection was colourful and sexy all the way.

Dries Van Noten

Floral and animal prints with strong army elements and extreme styling.

BALMAIN

Olivier Rousteing is finally back showcasing a refined, colourful collection. We loved the strong tailoring elements.

Agender

Photographer Jacob Sztor

Styling Martina Ghia

Models : Ashraf Ejjbair & Hannah Daykin

Mua & Grooming: Sergio Alvarez

Assistant Stylist: Saik Gonzalez

Jacquemus’ first menswear collection for SS19

JACQUEMUS unveiled his first men’s collection titled “Le Gadjo”, in the south of France, by the seaside. 

Masculine topless models in track pants and with no shoes, have presented a really different collection from what we expected to see from Jacquemus . A collection which sits on really different level and aesthetic from his latest delightful SS18 womenswear collection. 

Street style and 90s casual elements on numerous looks along with some tailoring references have been combined and created his SS19 menswear collection.