WE LOVE the latest Jacquemus Campaign ''Scarves & Moon Boot''

Jacquemus ‘‘broke’’ Instagram last night with his latest campaign, so bold it froze feeds in place — hot, chiselled models wearing nothing but scarves, Moon Boots, and the brand’s trademark confidence.

The imagery is stripped-back yet powerful: male models draped only in oversized scarves and the standout footwear. The campaign was shot by photographer Tom Kneller. Starring Luca Fersko & Max Knott.

The footwear on display is the gender-neutral “Striped Moon Boot,” pairing a vintage-inspired, utilitarian silhouette with Jacquemus’s minimalist aesthetic. Paired with bare skin and scarves, the look pushes the boundaries of winter fashion — minimal, bold, and sensual all at once.

With this campaign, Jacquemus transforms functional winter staples — boots and scarves — into a raw, powerful style statement, asking viewers to rethink how winterwear can be worn.

In Conversation with Alex Roque

If you think you know Soho cabaret, think again. M.E.N Live is London’s boldest male strip show, and at its center for us is Alex Roque — performer, producer, and one of the magnetic forces bringing every jaw-dropping moment to life. We sat down with him to talk about the show, his role, and why it’s capturing hearts across the city.

Alex, M.E.N Live has taken Soho by storm. How did this show start, and what’s the idea behind it?
Yes, we couldn’t be happier with all the positive responses we’ve been getting from our audiences from the very beginning.
We wanted to create a space where gay men felt acknowledged, seen, and celebrated. A show that represented a meeting point for gay men and like-minded people to have fun and share a unique experience. A place where people felt safe and comfortable to explore their fantasies and dive deeper into their sexualities without shame, guilt, fear, or judgement. My business partners had been at the forefront of the male revue industry for over a decade when we decided to join forces and invest our resources to provide the LGBTQIA+ community with the first male revue show for men. In addition to that, in February 2024 I spent two weeks in the hospital after being a victim of a hate crime in central London. That ignited the sense of urgency to create such a show.
We were worried about how our audiences would respond, since we didn’t understand why nobody had ever done a show like that. But once we saw how enthusiastic people were about it and how fast the word was spreading, we felt reassured by knowing that we had started something very special.

You’re both a performer and a producer — that’s a lot of hats! What’s a typical day like for you?
I feel blessed to be able to work with what I love and be rewarded with the feeling that I’m giving something back to the community that once embraced me when I was still searching for answers.
A typical day requires time and energy on different fronts. From a producer’s standpoint: meetings with my business partners, constant research and discussions to collect feedback from our audiences, to understand what’s out there and see how we can improve the experience for our audiences and performers.
From a performer’s perspective: going to the gym, rehearsing, and making sure I’m ready and on top of my game the moment I step onto the stage.
Besides that, I also try to accommodate the demands of being a fitness trainer, actor, and model, while I try to create time for my family, partner, friends, as well as other activities that support my mental health.
It does feel overwhelming at times, especially when you try to deliver your best performance on different fronts, which are often conflicting. But I am very fortunate and grateful for being able to rely on highly skilled business partners, extremely talented performers, and amazing people around me to help me carry through my days and enjoy the process.

The performances are bold and daring. Where do you find inspiration for the choreography and stagecraft?
My business partners have been at the forefront of the industry for over a decade. They’re huge creative minds and we share a passion for both creating and sharing memorable, lifetime experiences. From costumes to lighting, soundtrack, props, and concepts, we’re constantly watching different shows and debating how we can incorporate new elements that will expand the value perceived by our audiences who share the M.E.N Live experience. Our audience feedback is our main source of information and among the top guidelines of our action plan. Our choreographer is one of the best in the cabaret and stripping industry, and he’s been able to deliver a brilliant job by translating our inputs into choreographies that best represent our brand.

M.E.N Live is designed for the LGBTQIA+ community. What makes it so special for your audience, and why should everyone experience it?
Exactly. It’s a show designed for men, by men. We’ve created a space in the industry where gay men are not the “plus one.” Although we welcome everyone who has a good attitude and appreciates the male figure, we aim to cater to gay men’s desires and serve them with a show format that is dedicated to them and built with them in mind. We’ve started something unique and special. Think “Magic Mike,” but queer and more fun. A place where gay people can express themselves, relate, get involved, and take part in the overall dynamics. Our audiences come not only to have fun, but also to congregate as a community.

There’s a sense of energy and empowerment in the room. How do you feel the show connects with the community?
As a gay man, I struggled during my younger age to find out where I belonged due to a complete lack of references with which I could relate. Fortunately, we’ve come a long way since then, and nowadays people have more access to different references and are able to have a more open, honest discussion about sexuality and gender. However, we should not take for granted the importance of breaking taboos, enhancing current debates, and educating people who didn’t have the opportunity to experience a more diverse culture.
Being comfortable in your own skin is something very powerful. A person’s confidence in their own sexuality permeates into different realms of their lives. By providing people with new ways in which sexuality can be expressed and different dynamics that can be established between men, we hope to help people better understand themselves and find an identity that best represents who they currently are. Ultimately, we hope to empower people, help them connect with each other, and bring them together as a community.

Let’s get personal — how did Alex Roque get into performance? Was this always your dream?
Never in my wildest dreams had I thought I would be doing what I do today. If you had told 30-year-old Alex that he would be performing and stripping on stage and co-producing a show in Soho for the LGBTQIA+ community, he would’ve been enticed by the idea, but probably too scared to allow himself to indulge in that fantasy.
After a long journey of self-discovery, I quit my job as a language teacher and moved to London in pursuit of my acting career. I then auditioned to host a show called Forbidden Nights, owned by one of my business partners, and the rest is history.
Being on stage is a newfound passion that has changed my life completely. When I’m on stage, I get to express myself and exchange energy with people in completely different ways, and I’m able to bring to life a part of me that was always too scared to come out to play.
Over the past years, I’ve been blessed with a sense of pride, and the constant feeling of living the dream. This is priceless.

You have serious stage presence. Any pre-show rituals or cheeky habits that help you bring the heat?
I believe my stage presence reflects my passion, gratitude, and pride for this project. Before going on stage, I need at least 20 minutes to warm up and summon Rocky. He’s very cheeky and flirtatious. He has his own makeup, accessories, and aftershave. I tap into both my feminine and masculine energies to prepare the house for him, and fill myself up with gratitude and love from people who believe in me to make any butterflies in the stomach fly away.

Outside the stage, what’s next for you? Any upcoming projects or personal plans we should know about?
Life’s been incredibly busy lately, and I’ve been getting more and more involved with projects that strengthen our community, which makes me extra happy and grateful. Besides M.E.N Live and Forbidden Nights, I’ve been involved in a super exciting series based on an LGBTQIA+ novel called “Custodians,” by the amazing Dan Alexander, where I get to play one of the main characters alongside other fantastic actors. Definitely a book worth reading and a project worth keeping an eye out for.

Finally, if someone has never seen M.E.N Live, what’s your pitch to them in one sizzling sentence?
Dare to find out Soho’s best-kept secret. No phones allowed.

Discover the full Editorial Story HERE.

Produced and Photographed by Edward Black.

starring Alex Roque.

Interviewed by Christos Christou

Alexandros Piechowiak x REY Magazine

A REY Exclusive Fashion Editorial, produced in Athens, Greece.

Starring Greek actor Alexandros Piechowiak.

Photographed by Dimitrios Kleanthous

Art Direction & Styling Christos Christou

Muah Shay Ben Yakar

Featuring Dimitris Petrou, Yiorgos Eleftheriades, Jacquemus, JW Anderson, Alyx Studios.

Ludovic de Saint Sernin FW25 Campaign: Power Play

For Fall/Winter 2025, Ludovic de Saint Sernin brings his signature sensuality to the boardroom. Starring Amelia Gray alongside Alejo Humanes and Lewis Gillooley, the campaign plays with themes of power, control, and desire—merging officewear with after-hours provocation.

Shot by Stuart Winecoff and styled by Carlos Nazario, the imagery channels Helmut Newton’s cool eroticism: crisp shirting peels back to reveal latex and leather, while sharp tailoring contrasts with intimate moments—a kiss between boys, a mistress in command.

It’s a wardrobe built for 9-to-5-to-9, where fantasy meets functionality. Saint Sernin’s message is clear: power isn’t just what you wear—it’s what you dare to reveal.

ALEX

A REY Exclusive Fashion Editorial produced in Athens, Greece.

Photographed by Matthew Alatsatianos

Art Direction Nicolas Exarchos

Introducing Alex Marku @ ACE Models

MODUS VIVENDI 2025 Swimwear Campaign

As summer winds down, MODUS VIVENDI keeps the heat alive with a bold new swimwear collection that fuses standout style with sustainable design. Think bright tropical prints, sleek solid tones, and silhouettes built for everything from wave-chasing to poolside lounging.

Part of the brand’s Responsible Edit, each piece is made entirely from recycled plastic bottles—delivering comfort, durability, and a lighter footprint. Quick-drying fabrics and flexible fits ensure these suits move with you, not against you.

MODUS VIVENDI proves that sustainability can still turn heads.

BODY LANGUAGE

A REY exclusive Story, produced in Valencia, Spain.

Photographed by Lucas Vázquez.

Introducing Giacomo Perconig

RUENDA

A REY exclusive Story, produced in Majorca, Spain.

introducing RUENDA

Photographed by Flor Rajo.

Denim Story featuring Calvin Klein.

EXPOSED CONTROL

A REY Exclusive Conceptual Editorial, photographed in Espacio Beyond Studios, Madrid.

Photography & Direction Juan Carlos Toledo

starring La Jeanine

featuring H K LIQUIDS

Palomo Spain SS25 Swimwear Campaign

Palomo Spain makes a striking comeback for Spring/Summer 2025, embracing daring fashion, flowing shapes, and a playful twist on traditional summer swimwear.

Captured by photographer Fede Delibes, the campaign dives headfirst into the season with fearless energy, quirky charm, and a touch of retro glamour.

Lucas García

A REY exclusive Story, produced in Valencia, Spain.

Photographed by Lucas Vázquez.

Styling Adrián Gomis.

Introducing Lucas García.

ROJO

A REY Exclusive Editorial

Produced & Photographed by Tim Weerdenburg

starring Floris Valentijn van Breugel


The 10 Most Popular Features in 2024

Happy New Year REY Lovers!

This is the first feature of the year, and it couldn’t be other than your favourite one!

We are getting ready for an amazing new year full of projects and exclusive stories, but before unveiling our suprises for 2025, let’s see 2024 in numbers: more than 100.000 pegeviews and more than 70.000 unique visitors worldwide!! Our TOP countries (when it comes to readers) were USA on the top place for another one year, followed by Greece, United Kingdom, Cyprus, Russia, Germany, France and of course Spain and Italy with almost the same numbers.

REY has been reposted (again) from legends of the fashion industry including MOSCHINO and DOLCE & GABBANA and celebrities from Kylie Minogue and Melanie C to Eurovision Pop Stars Tamta and Conchita!! Thank you all for the love and support Xx

For 2024, it seems that the Greeks take over the list for the first year!

Check out the top 10 features from REY in 2024 and stay tuned for more.

Click on the titles to discover the posts in the list below:

ANDREAS CHRYSANTHOU

The Exclusive Fashion Editorial and Interview with the Greek Cypriot actor was the most popular feature of 2024 with worldwide views indeed. Photographed by DRE, Styled by our editor in chief, Interviewed by our online editor Yolanda Teskou.

APODYOPSIS

Apodyopsis was definitely the hottest feature of 2024. Starring Greek music artist Iasonas Mandilas. Photography & Set Design by Gsquare Photography Studio.

the player

We are very happy to see our Editorials leading the TOP10! This time the story comes from Madrid and photographer Juan Carlos Toledo. Styled by Laurent Meri.

Loewe X Jonathan Bailey : Their Collaboration for Pride

Every time a feature has his name on, becomes one of the most popular. Jonathan Bailey is our celebrity crush for life and we always want more!

IN CONVERSATION WITH TOURIST ATH

The Athenian DJ visits REY Magazine and shares with us some of his favourite moments.

Saint Laurent Winter 2024/2025 Campaign

Anthony Vaccarello unveiled his campaign for Saint Laurent Autumn Winter 2024-2025. The whole concept pays tribute to art history greats like Michelangelo, Caravaggio, and Manet. Photographed by Glen Luchford.

MOVEMBER DUDES

REY Magazine has teamed up with photographer Angela Leonidou for a new fundraising project to support the Movember Foundation.

GCDS Spring Summer 2024 Campaign

GCDS presented their Spring/Summer 2024 campaign and their hot scenes took over the social media, and REY too! Produced and photographed in Los Angeles by celebrity paparazzi agency Backgrid.

In The Studio With Iasonas

REY loves new faces! Introducing Iasonas Ameranis in his first exclusive feature with us. Concept & Photography by Yiorgos Arianoglou @ Film Expired.

GABRIELE

Our distributor Photographer from Milan Aldo Giarelli, introduced to us Gabriele back in February 2024. Their story became one of the most popular of the year, and Gabriele Graziani has already ruled the runway, editorials and more.

ANDREAS CHRYSANTHOU

Greek Cypriot actor and model Andreas Chrysanthou is back for an exclusive editorial story and interview at REY, just before FAMAGUSTA series launches on Netflix.

Photographed by DRE

Art Direction & Styling Christos Christou

Hair Grooming Angelo Georgiou @ The Labartory

KUST. Unveils the Sleek Thong 01 Capsule

KUST. turns up the pre-holiday heat with Thong 01, a new luxury addition to men’s underwear that blends comfort, sophistication, and sustainability. Made from eco-friendly viscose silk produced in Poland, this premium fabric is soft, breathable, and designed with the environment in mind.

Each piece is handmade in Poland by a renowned lingerie manufacturer with expertise dating back to the 1960s, ensuring top-notch quality and artisanal craftsmanship. Available in black, white, nude, and baby pink, Thong 01 is finished with a subtle ribbon detail - an elegant, playful nod to KUST.’s commitment to confident, distinctive style.

This holiday season, with its minimalist and daring campaign, KUST. invites you to explore a capsule collection that celebrates exceptional quality and a stylish, self-assured attitude. The campaign redefines masculinity through an artful, sculptural portrayal of the male form, embracing the beauty of the naked body in a striking and sophisticated expression of confidence.

Photographed by Kuba Stachowiak

starring Ignacio Felmer

shop the collection online

In The Studio With Iasonas

A REY exclusive Editorial, photographed in Athens.

Concept & Photography by Yiorgos Arianoglou @ Film Expired.

Introducing Iasonas Ameranis

MODUS VIVENDI presents Holographic Line and the “Not Your Ordinary Family Portrait” Campaign

MODUS VIVENDI presents Holographic Line and the “Not Your Ordinary Family Portrait” Campaign from the FW 24/25 Collection inspired by acceptance and self-expression.

The collection showcases luxuriously structured black outerwear with 3D holographic prints that shift with the light, creating a striking visual effect that captivates attention.

Complementing this, the statement-making underwear combines comfort with standout style, blending minimalistic black tones with shimmering details that exude confidence. Together, these pieces embody MODUS VIVENDI’s commitment to pushing the boundaries of fashion, offering more than just clothing—they are symbols of empowerment. Whether dressing up or down, each piece encourages you to embrace your individuality and share your inner light with the world.

OTTOBRE

Kirill Strunnikov is back with another new story for REY.

Produced and Photographed by Fikri Halim.

The story features underwear from GCDS, Tom Ford, monoceros, BIKE, Amiri and more.

Dsquared2 Fall Winter 2024 Denim Campaign

Dean and Dan present their Denim campaign for Fall Winter 2024.

Directed by Giampaolo Sgura,

starring Ondrej Mokos

under the mediterranean sun

A REY exclusive story photographed in Cyprus.

Photographed by Stavros Christodoulou

starring Guillermo, Jordan & Spencer