American fashion brand Carolina Herrera has recently launched BAD BOY, a male companion to its Good Girl fragrance with a campaign that aims to portray the scent wearer’s electric attraction.

ALL ABOUT HER ‘BAD BOY’:

A strong oriental scent, crammed with fresh elements such as green bergamot, sage, and red and white pepper. In addition to this, the scent is then further-boosted by roasted amber wood, tonka bean, and cacao.

THE CAMPAIGN:

Featuring British actor Ed Skrein as the face of the new fragrance campaign. So good to be bad…

Bad Boy, the new masculine fragrance by Carolina Herrera, is a powerful and sophisticated scent for unique and irreverent men who dare to embrace all of the facets of contemporary manhood. The campaign revamps the legendary tale of the rebel: starring Ed Skrein, the film explores the myth with glamour and irreverence, sensibility and energy.