Carolina Herrera’s “Bad Boy” to be our next favourite perfume

American fashion brand Carolina Herrera has recently launched BAD BOY, a male companion to its Good Girl fragrance with a campaign that aims to portray the scent wearer’s electric attraction.

ALL ABOUT HER ‘BAD BOY’:

A strong oriental scent, crammed with fresh elements such as green bergamot, sage, and red and white pepper. In addition to this, the scent is then further-boosted by roasted amber wood, tonka bean, and cacao.

THE CAMPAIGN:

Featuring British actor Ed Skrein as the face of the new fragrance campaign. So good to be bad…

Versace’s AW18: New campaign with the longest-ever advertising image

Shot by Stephen Meisel, The Versace Fall Winter 2018 campaign features the longest-ever advertising image.

Side by side, the image features a cast of fifty four models symbolizing inlcusivity and diversity, key values for Donatella Versace and her vision for the brand.

“My team doesn’t just extend to my work team. The Versace Clans are made of all members of the Versace family – from customers to models, fans, photographers, stylists, friends, artists and all who believe that staying relevant means moving forward and making your voice heard – all who believe that fashion is not a way to just say ‘look at me’ but rather ‘look at me, I have something to say’.” she stated last when the very first promo video came out.