Balenciaga Reimagines Perfumery with a Bold New Fragrance Collection
More than seventy-five years after introducing its inaugural scent, Le Dix, Balenciaga returns to the world of fragrance with a striking new vision. The house has just unveiled a collection of ten perfumes—each a study in contrast, tension, and transformation. This launch isn't just a revival; it's a reinvention.
Moving beyond the conventions of traditional perfumery, the new collection captures the disruptive spirit of Balenciaga, channeling the house’s radical aesthetic into scent. Here, fragrance becomes form—sculptural, precise, and unapologetically modern.
At the heart of the collection lies a tribute to Cristóbal Balenciaga, the Spanish couturier whose mastery of cut and silhouette reshaped fashion. These fragrances are steeped in the olfactive codes he established, yet reinterpreted through a contemporary lens. They speak to the brand’s rich heritage while carving out space for a bold, forward-facing narrative.
This isn't just about perfume—it’s about identity. Each fragrance serves as a sensorial expression of Balenciaga’s DNA, where artistry, structure, and emotion intersect. It's a collection that blurs boundaries between past and present, memory and reinvention, scent and self.
