AMI has been a steady ally of the LGBTQ community over the years, fully committing to give back, raise awareness, and support a number of charities against homophobia and transphobia.

For this year, the brand asked some of their friends to share what Pride meant to them.

From Benito Skinner, Conrad Ricamora, James Scully to Rebecca Black, Patricia Allison, Christine And The Queens, Soko, Taiki and Noah, Theo Germaine, Andrea Faccio, Dustin Muchuvitz, Agathe Mougin, L Devine, Jeffrey Bowyer Chapman, they all share strong values of friendship, love, inclusion and equality, the same values at the core of AMI's DNA.

Support the cause thanks to the Ami Rainbow capsule collection available here.

100% of the proceeds will be donated to the non-media advocacy GLAAD.

Since 1985 GLAAD's mission is to accelerate acceptance for the LGBTQ community through a global reach, to shape the narrative and provoke a dialogue against discrimlination and prejudice.

Our favourite boy band is back with new single PUSH and we love everything about it!!

On Monday (June 24), in honor of Kyiv Pride in the Ukraine over the weekend, Kazaky premiered a new song and music video , directed by Alan Badoev.

Their new single PUSH marks their official return with two new members. 'PUSH’ has been the band’s first tribute to the LGBTQ+ community, which “has supported and continues to support Kazaky for nine years, and represent a world of acceptance and self-expression, thanks to which the band has managed to become heard and seen.”

It’s also dedicated to “all those who need freedom and courage to be themselves and have their voice” as Arur Gaspar ( KAZAKY’s lead singer) mentioned.

Check out KAZAKY’s comeback single :

Ami x GLAAD: The Pride 2020 collection

KAZAKY return with new single (and two new members)