The Song That Keeps Coming Back: ‘All the Things She Said’ Surges Again Thanks to Heated Rivalry

When t.A.T.u.’s “All the Things She Said” first exploded onto the global stage in 2002, it wasn’t just a pop hit — it became an unforgettable cultural moment.

Released as the lead single from their English-language debut 200 km/h in the Wrong Lane, the song topped charts across Europe and cracked the U.S. Top 20, marking an unusual breakthrough for a Russian act at the time. Its provocative music video — featuring the duo in school uniforms and kissing in the rain — ignited controversy while cementing the track as a touchstone of early-2000s queer visibility in mainstream pop.

Fast forward to 2025, and “All the Things She Said” is riding a second wave of success thanks to its powerful placement in the HBO Max/Crave series Heated Rivalry. The show’s episode four used both the original and a striking cover by British artist Harrison to underscore a pivotal emotional scene, helping the song surge by roughly 135% in official Spotify streams in the U.S. alone — now counting over **700 million total plays — and drawing a new generation of listeners to the track.

The renewed spotlight has sparked wide online chatter and rediscovery, with Gen Z fans resharing the song, analyzing its lyrics, and exploring its legacy through social platforms. Its reemergence speaks to the timeless power of pop music to resonate across eras, especially when tied to storytelling that reflects queer desire, longing, and identity.

Though the original duo’s relationship to LGBTQ+ identity was complex — with accusations of queerbaiting shadowing parts of t.A.T.u.’s image — both old and new listeners continue to find meaning in the track’s raw emotional edge. Today, its presence in Heated Rivalry doesn’t just bring back nostalgia — it reframes the song as a soundtrack for contemporary queer narratives and cultural conversations around representation, desire, and authenticity in pop culture.

Alexandros Piechowiak x REY Magazine

A REY Exclusive Fashion Editorial, produced in Athens, Greece.

Starring Greek actor Alexandros Piechowiak.

Photographed by Dimitrios Kleanthous

Art Direction & Styling Christos Christou

Muah Shay Ben Yakar

Featuring Dimitris Petrou, Yiorgos Eleftheriades, Jacquemus, JW Anderson, Alyx Studios.

What to watch on Netflix if you are in self-quarantine

We all have to pass from this very difficult period in order to fight Corona virus. The world is fighting, Europe is fighting, Italy is fighting…. We ALL have to follow our goverment’s instructions and stay at home.

At this difficult time we need to follow the self-quarantine rules and stay calm. REY team will make sure that you ‘ll have enough interesting features to check during the week, and here’s our first Netflix list on WHAT TO WATCH these days:

ELITE

“Élite,” which returned for its third season, is set at Las Encinas, an exclusive private school with a killer uniform and, as we learn in the first episode, an actual killer. The victim is Marina (María Pedraza), a young redhead who’d always felt out of place among her moneyed and privileged friends. A series of police interviews with her classmates (and suspects) structures the series’ first season, slowly piecing together the events that led to Marina’s bloody murder by the school’s pool.

I AM JONAS

An understated French Drama about a Gay Man’s Troubled Life divided in different timelines. The story revolves around our aforementioned protagonist, Jonas. The first timeline sees him in school, struggling to fit in and isolated from the other students. When new kid Nathan arrives, he takes Jonas under his wing and on a whirlwind trip that changes his life forever. The second timeline takes place with Jonas as a troubled 33 year old, haunted by the ghosts of the past following a traumatic experience that’s shaken him to his foundations in the earlier timeline. The truth of this reveals itself in devastating fashion during the third act but up until that point, much of the film splits between these two timelines, harmoniously bouncing off and complementing one another as more character is revealed in a clever and natural way.

NEXT IN FASHION

Glossy, chirpy and colorful, Netflix’s “Next in Fashion” — debuted on Jan. 29 — is one of two new entrants to the televised fashion design competition arena this year. The 10-episode series, hosted by “Queer Eye’s” Tan France and presenter and designer Alexa Chung, also marks Netflix’s first venture into a category that for years has been dominated by “Project Runway.”

TOY BOY

Netflix’s latest Spanish-language sensation follows a stripper out for revenge against the extremely wealthy socialite that may’ve framed him. And while he’s out solving a mystery, his hunky pals get their groove back as a squad of moneymaking strippers. It’s very interesting to note that TOY BOY wasn’t so successful in Spain, even though it was No1 on Greek and Italian Netflix after its official release.

VAMPIRES

If Netflix’s “Dracula” miniseries gave you the taste for blood, get ready for a new French series that focuses on an entire family of “Vampires”. The streamer has quietly set the French coming-of-age drama for release on March 20th.

I AM NOT OK WITH THIS

Fans of Stranger Things will love this new Netflix series is from the same producers. Jonathan Entwistle and Christy Hall, who also produced The End of the F****** World, co-created the new show together.

Netflix says: “I Am Not Okay With This is an irreverent origin story that follows a teenage girl who’s navigating the trials and tribulations of high school, all while dealing with the complexities of her family, her budding sexuality, and mysterious superpowers just beginning to awaken deep within her.” The quirky series is actually based on the Charles Forsman graphic novel.