For Pre-Spring/Summer 2026, Dsquared2 revisits the idea of school through a rebellious lens.
Titled Back to school. No notes taken., the campaign plays with uniform codes and youthful attitude, turning discipline into defiance.
Sharp silhouettes, confident styling, and a knowing sense of irony define the latest #D2PRESS26 drop—now available at Dsquared2.com and select stores worldwide.
Photographed by Bartek Szmigulski.
Eddie Gavriilidis is one of the most compelling voices in contemporary fashion, blending Mediterranean heritage with bold queer expression. As the co-founder of House of Jaffa and a rising force on the international stage, he challenges conventions with authenticity and intention. In this conversation for REY Magazine, Eddie opens up about creativity, identity, and the power of visibility.
Photographed by Dimitrios Kleanthous
Styling Eddie Gavriilidis
Grooming Christos Theophanous
Interviewed by Christos Christou
Your journey has taken you from Greece to London and into the global fashion world. What was the turning point when you knew fashion was your calling?
Grew up inside art. My mother studied at the National School of Fine Arts in Athens, my father lived in fashion, so creativity wasn’t a choice it was the air. I had the references before I had the words. Passion showed up early, discipline came later on when I went to Central Saint Martins & Marangoni.
Somewhere between obsession, temptation and hard work, I stopped being a kid and became something new. A new person that had the guts to dress Gaga and Madonna, live, create fall in love and party hard with Lindsay Lohan. ;)
You’ve worked with major houses like Alexander McQueen and Tom Ford. What’s one lesson from those environments that continues to shape your design DNA?
At McQueen, I was designing embroideries, and my creativity was pushed to its limits. I learned how to illustrate emotion — that nothing is accidental, that chaos only works when it’s controlled. Tom Ford was the most charming person I’ve ever met. He introduced me to the world of fashion marketing and branding, where sexuality stopped being a taboo and became powerful, refined, and confident. I worked on pieces later worn by Anna Wintour, even at a dinner with Barack Obama — that was the moment I realized my work can reach a massive audience and the power to be seen by millions around the world.
Your work often challenges traditional gender and beauty norms. How do you approach designing for people rather than for categories?
I don’t design for genders; I design for desire. Bodies are just vessels; attitude is the real silhouette. When you strip the rules away, what’s left is power, vulnerability, sex. That’s where my work lives. Clothes should flirt, provoke, and give people the choice to define themselves. Fashion is language it shows our ethos, who we are or who we want to be, before we ever speak. Look at Madonna: from the very beginning, her fashion spoke first. Provocative, conceptual, fearless — you knew exactly what she wanted to say before she even started singing.
You joined Greece’s Next Top Model as one of the main judges, bringing a fresh and international perspective to the show. How did this opportunity come to you, and what made you say yes?
I’m always surrounded by people who push me further. A friend suggested it, the timing felt right, TV came when I was ready. I wanted to shake things up and push the girls and the boys, make them see fashion isn’t just clothes. It’s attitude, confidence, owning your story. I wanted to bring the global, modern edge that I’ve learned in Europe working with mega brands such as Burberry, Erdem and Victoria Beckham. Also Fashion people are real people bold, alive, part of life, not stuck in a bubble.
Stepping into the GNTM judging panel introduced you to a new level of visibility and connection with emerging talent—how has that experience, along with the responsibility it carries, influenced you personally and creatively?
GNTM isn’t just judging, it’s feeding off the fearless boys and girls, breaking rules, and keeping everything real. It pushes me to take risks I might never have tried on my own. Watching them claim their space reminds me why I do what I do. We create, to challenge, and to make people feel alive and stronger. I wanted the models to break the norms and find an unapologetic existence, that’s the kye from a model to become a super model.
Fashion today is deeply connected to personal storytelling. With House of Jaffa’s bold Queer Middle Eastern aesthetic, what story were you aiming to tell when you founded the brand, and how has that vision evolved through your work today?
House of Jaffa was born in London, but its soul comes from Jaffa — the port of Andromeda, where the sky bleeds into the sea. I’ve always been obsessed with the constellations that guided travellers, the myths of heroes like the Dioscuri, and the raw, electric energy of bodies in motion. Our designs are charged with desire, with tension, a celebration of bold, fearless beauty. House of Jaffa isn’t about borders or labels it’s about the journey, the fire, the light, and the thrill of being unapologetically you.
The label blends Mediterranean romanticism with gender-fluid silhouettes. How do cultural roots influence your creativity?
I’m Greek, but my heritage traces back to merchants who moved from Spain to Italy, through Asia Minor, and into Greece. Golan comes from French, Moroccan, and Egyptian roots, with a grandfather who was a diplomat and a father who grew up all across Africa. We both carry layered histories, and grew up on varied and rich iconography and superstitions. We fused all of that with our London multiculturalism education.
Our creative start point comes from the Mediterranean sun on bare, tanned skin, the heat in August that makes you sweat and burn with desire.
House of Jaffa explores identity, sensuality, and freedom. In today’s climate, do you feel fashion can still be a form of activism?
Fashion is the body, desire, and danger you wear. At House of Jaffa, every piece drips with lust, tension, and skin-on-skin heat, it provokes, it questions, it seduces. Dressing isn’t just clothes; it’s an act, a performance, a little rebellion you carry on your own body.
You and Golan Frydman co-founded House of Jaffa. How would you describe your creative chemistry?
Working with Golan is love and trust in motion. We play ping-pong with ideas until a new monster is born wild, raw, demanding attention. Then we tame it, illustrate it, dress it in silks, cottons, and linens, and bring it to life
Many creative duos struggle with balancing personal and professional life.How do you and Golan maintain harmony between the two?
of course we do. It’s a challenge like any couple. But the silver lining? Our work fuels our chemistry. We fight, we laugh, we push each other… and sometimes the tension turns into something electric. That energy seeps into the brand, making it bolder, wilder, and undeniably alive.
As one of the few Greek fashion figures who is openly gay and open about your relationship with Golan, what does that visibility mean to you personally and creatively?
Fuck the Homophobes, they are medieval suppressed little beings.
I spent my adult life in London sexuality, origin, gender… none of it’s a label there. It’s just life. We’re all different. That’s the point. What matters is embracing love, companionship, and celebrating who we are.
In a time when LGBTQ+ rights are being challenged globally, what do you believe the queer community needs most right now?
I don’t do speeches, that’s not me. But here’s the truth: queer people are just people. No apologies, no labels, we live, we desire, we move through the world like anyone else. And when rights are taken away, that’s when you get up and fight. Make space for a better future.
What’s next for the House of Jaffa?
The brand started in the shadows, cruising, hushed lust, back-alley encounters behind the Ottoman hammam. Now, House of Jaffa is diving headfirst into myth, desire, and Mediterranean heat. We’re twisting the story of Andromeda, tied to the rock to be sacrificed, and the Dioscuri, two brothers who died for each other’s love. Moments where gods, monsters, and humans collide in lust and vanity. And here’s a scoop for you… ;) After shows in London, Paris, and Jaffa, our next stop will be Athens this May.
And finally — what does freedom mean to Eddie?
Freedom… Is doing what I want. Living, creating, and moving through the world without caring what labels others choose to use for me, their gossip, their shallow ideas about me are meaningless. And freedom from this means Following my instincts, taking risks, making mistakes, and owning it all.
Jacob Elordi commands attention in Bottega Veneta’s latest campaign, “What Are Dreams?”, a striking black-and-white series by legendary photographer Duane Michals. Shot at Michals’ New York home, the campaign blends surreal stills and short film, placing Elordi at the center of enigmatic, cinematic tableaux. In a rare poetic touch, he even recites Michals’ 2001 poem of the same name, adding a layer of mystique to the fashion narrative.
Under Matthieu Blazy’s creative direction, Elordi emerges as more than a model—he is the living embodiment of Bottega’s quiet luxury: understated, compelling, and effortlessly stylish. Every frame reflects a careful balance of craft, heritage, and contemporary allure, proving that the brand’s ethos extends far beyond its iconic intrecciato bags.
The campaign asks a question beyond mere style: what does it feel like to inhabit Bottega Veneta today? With Elordi’s poised presence and Michals’ surreal vision, the answer is clear—a dreamlike, cinematic mood that lingers long after the image fades.
Founded in 2021, David Gandy Wellwear is the supermodel’s own lifestyle brand, combining fashion, function, and wellness in elevated everyday essentials.
David Gandy, a name synonymous with timeless style, returns with a new essential from his lifestyle brand, David Gandy Wellwear. The Ultimate Trunk is a masterclass in understated luxury—crafted with a premium cotton-modal-elastane blend and enhanced by Wellwear Breathe technology, offering antibacterial, breathable, and odour-resistant comfort from day to night.
Reuniting with longtime collaborator Mariano Vivanco, the launch campaign captures Gandy through a softer, more intimate lens. Known for their iconic past work, the duo delivers imagery that’s effortless yet powerful, refined yet raw.
Stripped of bold logos and gimmicks, the Ultimate Trunk puts fit and feel first. It’s a reminder that confidence begins with the base layer—and Gandy knows better than most what makes a perfect pair.
American actor Nicholas Chavez—best known for his role in Netflix’s Monsters: The Lyle and Erik Menendez Story—takes center stage in the latest campaign from French fashion house Jacquemus, unveiled today.
Captured by renowned photographer Oliver Hadlee Pearch, the striking visuals feature Chavez topless and glistening with sweat, as he moves seamlessly between a dance studio and outdoor settings. The campaign highlights the Nike x Jacquemus “J Force 1” Moon Shoe, a bold fusion of athletic performance and high fashion.
The highly anticipated sneaker is set to officially launch on September 29 exclusively at jacquemus.com.
A REY Exclusive Conceptual Editorial, photographed in Espacio Beyond Studios, Madrid.
Photography & Direction Juan Carlos Toledo
starring La Jeanine
featuring H K LIQUIDS
Kering and Gucci are delighted to announce the appointment of Demna as the House’s new Artistic Director, starting early July 2025.
Demna, Artistic Director of Balenciaga since 2015, has redefined modern luxury, earning global recognition and cementing his authority on the industry.
François-Henri Pinault, Chairman & CEO of Kering, stated: “Demna's contribution to the industry, to Balenciaga, and to the Group's success has been tremendous. His creative power is exactly what Gucci needs. As I thank him for everything he has accomplished over the past 10 years, I look forward to seeing him shape Gucci’s new artistic direction.”
Francesca Bellettini, Kering Deputy CEO in charge of Brand Development, said: “Demna’s profound understanding of contemporary culture, coupled with his extensive experience in conceiving visionary projects, has established him as one of the most influential and accomplished creatives of his generation. His appointment as Artistic Director is the perfect catalyst to reignite Gucci’s creative energy. I look forward to the collaboration of Demna and Stefano as they lead Gucci into a new era of success.”
Stefano Cantino, CEO of Gucci, said: “I have always admired Demna's creative approach, that is both unique and powerful. His ability to honor the iconic legacy of a brand while embracing a modern sensibility is extraordinary. With Gucci’s strengthened foundations as a springboard, Demna will lead the House towards renewed fashion authority and enduring cultural relevance.”
Demna said: “I am truly excited to join the Gucci family. It is an honor to contribute to a House that I deeply respect and have long admired. I look forward to writing together with Stefano and the whole team a new chapter of Gucci's amazing story.”
Maison Margiela‘s 2024 Artisanal Film Premiere is an exploration of the power of haute couture, memories and the illusion.
Based on an Original Concept by John Galliano
Directed by Sasha Kasiuha
Artistic Image Director - Alexis Roche
Styling Défilé - Olivier Rizzo
Featuring Kim Kardashian, Gwendoline Christie, Monica Bellucci and more.
Dean and Dan present their Denim campaign for Fall Winter 2024.
Directed by Giampaolo Sgura,
starring Ondrej Mokos
A REY exclusive fashion editorial, produced in Milan.
Photographed & Directed by Gilad Kavalero
Styling Gio Kolmit
starring Andreas @ Independent Milano
Hair & Grooming Alisia Kapolo
REY has been reposted (once again) from legends of the fashion industry including MOSCHINO and DOLCE & GABBANA and celebrities from Kylie Minogue and Melanie C to Eurovision Pop Stars Tamta and Conchita!! Thank you all for the love and support Xx
For now Check out the top 10 features from REY in 2023 and stay tuned for more.
Click on the titles to discover the posts in the list below:
TRAVESÍA exclusive Fashion Editorial was the most popular feature of 2023 with worldwide views indeed. Photographed in Mexico City. Starring Carlos Camacho . Produced & Photographed by Alan Román
Reports from our favourite fashion shows and collections during the world’s Fashion Weeks. Our readers seem to love that section so we are going to enrich it with more reports and presentations in 2024.
A REY exclusive editorial produced in Bali, Indonesia with Kirill Strunnikov at his best. It was definitely one of the hottest stories of 2023 so we promise you a lot more Kirill moments in 2024.
Ludovic de Saint Sernin’s swimwear campaign was absolutely breath-taking! It was also one of your favourite features.
A REY exclusive Editorial, produced and photographed by Alex Charovas in Rhodes, Greece.
Another one Fashion Report in the TOP10! Thank you for the love.
Popular DJs become MOVEMBER Boys in order to support MOVEMBER organization and to raise awareness for prostate cancer, testicular cancer and suicide prevention.
A REY exclusive Fashion Editorial, photographed in Los Angeles.
In-House Fashion Editorial, produced in Athens by Dimitrios Kleanthous. Concept and Grooming by our very own grooming editor Christos Theophanous.
Troye’s article about his summer hit RUSH made it to the TOP10 and we all know the reason.
A REY exclusive Editorial photographed in Cyprus.
Produced and Photographed by Stavros Christodoulou.
Introducing Mark Keerati
The collaborative collection by JW Anderson and A.P.C. draws its creative spark from Joseph Beuys's iconic performance art piece, "I Like America and America Likes Me."
The collection embodies Beuys's abstract concepts through subtle design elements. The rough texture of the duffle coat subtly recalls the felt from his performance, while the ambulance and gallery address become graphic motifs woven into boldly coloured T-shirts and various pieces.
Comprising attire for both women and men, the collection centres around two distinct silhouettes: one, with a tailored and rocker aesthetic featuring black denim, a biker jacket, and hand-painted cotton knit; the other, a more bohemian style with loose shapes, multi-coloured knitwear, and distressed denim. A notable innovation is the introduction of stonewashed effects achieved through laser techniques, eliminating the need for chemical processes.
starring Kit Conner
Our Grooming Editor Christos Theophanous takes over once again and he promotes his favourite pick of the month, the new version of BLACK OPIUM by YSL Beauty.
Le Parfum takes Black Opium’s original floral gourmand scent and shines a spotlight on vanilla, it’s most precious facet. The iconic coffee accord has been twisted with an exceptional blend of four vanilla notes, each different yet complimentary. Ranging from the most delectable aromas to sensual woodyotes, the diverse quartet of vanilla ingredients combines to create an unexpected smoothness, with uncompromising intensity. Bound to an exhilarating dark-coffee accord, and bright white florals, this new take on the classic Black Opium signature exudes a wildly powerful sensuality, equal parts bold and exquisite. An ultra-intense scent for those seeking the ultimate day-to-night olfaction.
Unlike any other Black Opium bottle, this over-black jewel shines from cap to toe with a reflective gloss: like an expertly cut gem, chiselled from a precious dark stone. At its centre is a dazzling heart of glitter, emblematic of the vivid fragrance found within.
Photographed by Dimitrios Kleanthous.
A REY exclusive story photographed near Miami beach, Florida.
Photographed by Kearny Rivero.
Introducing Matia Marcantuoni.
Kim Jones brought a youthquake to London with an exhibition and runway show inspired by Jack Kerouac and the Beat Generation of writers.
Kim Jones brought an American spirit of freedom, the rebellious energy of youth culture — and the Brits’ knack for offbeat fashion — to the Dior men’s runway at Kensington Olympia in west London on Thursday night.
It was the first time since 2003 that Jones has staged a show in his home country, and he returned with a vengeance. He presented an eclectic pre-fall collection, followed by a massive, champagne-fuelled party — topped off with a surprise performance by Grace Jones.
source: wwd.com
Donatella Versace and Kim Jones joined their power and they make history !
They presented two iconic collections for Pre Fall 2022 and they managed to amazed the fashion world. Super models from the 90s like Naomi and Kate Moss, walk on the runway in order to honour the ‘‘Fendace’’ collaboration: Check out below all the menswear looks from the collections:
A REY exclusive editorial, photographed at the Dutch coastline (area Scheveningen/Den Haag).
Photographed by Armando Branco
Styling & Direction JoniaZ
Grooming Bobby Snijder
Assistant Stylists: Caspar Lapré & Bobby Snijder
Wardrobe: JoniaZ
A REY exclusive editorial, photographed in Barcelona.
Photography & Art Direction Armando Terrero
starring Friedrich Wolf @ Two Manegement Barcelona
“I don’t like the ‘digital show’ solution,” said Domenico Dolce. “The fashion show cannot be substituted with something on a screen. You need the physical contact, the human connection. Because fashion begins with people.”
So that show actually happened and Dolce & Gabbana have presented their Spring Menswear Collection 2021 for Milan Fashion Week.
Strong DNA references in all the shades of blue and we love every piece of it:
