Latest Obsession: Jacob Elordi in the Latest Bottega Veneta Campaign

Jacob Elordi commands attention in Bottega Veneta’s latest campaign, “What Are Dreams?”, a striking black-and-white series by legendary photographer Duane Michals. Shot at Michals’ New York home, the campaign blends surreal stills and short film, placing Elordi at the center of enigmatic, cinematic tableaux. In a rare poetic touch, he even recites Michals’ 2001 poem of the same name, adding a layer of mystique to the fashion narrative.

Under Matthieu Blazy’s creative direction, Elordi emerges as more than a model—he is the living embodiment of Bottega’s quiet luxury: understated, compelling, and effortlessly stylish. Every frame reflects a careful balance of craft, heritage, and contemporary allure, proving that the brand’s ethos extends far beyond its iconic intrecciato bags.

The campaign asks a question beyond mere style: what does it feel like to inhabit Bottega Veneta today? With Elordi’s poised presence and Michals’ surreal vision, the answer is clear—a dreamlike, cinematic mood that lingers long after the image fades.

WE LOVE David Gandy's New Wellwear Campaign

Founded in 2021, David Gandy Wellwear is the supermodel’s own lifestyle brand, combining fashion, function, and wellness in elevated everyday essentials.

David Gandy, a name synonymous with timeless style, returns with a new essential from his lifestyle brand, David Gandy Wellwear. The Ultimate Trunk is a masterclass in understated luxury—crafted with a premium cotton-modal-elastane blend and enhanced by Wellwear Breathe technology, offering antibacterial, breathable, and odour-resistant comfort from day to night.

Reuniting with longtime collaborator Mariano Vivanco, the launch campaign captures Gandy through a softer, more intimate lens. Known for their iconic past work, the duo delivers imagery that’s effortless yet powerful, refined yet raw.

Stripped of bold logos and gimmicks, the Ultimate Trunk puts fit and feel first. It’s a reminder that confidence begins with the base layer—and Gandy knows better than most what makes a perfect pair.

Nicholas Alexander Chavez for Jacquemus x Nike ''Moon Shoe'' Campaign

American actor Nicholas Chavez—best known for his role in Netflix’s Monsters: The Lyle and Erik Menendez Story—takes center stage in the latest campaign from French fashion house Jacquemus, unveiled today.

Captured by renowned photographer Oliver Hadlee Pearch, the striking visuals feature Chavez topless and glistening with sweat, as he moves seamlessly between a dance studio and outdoor settings. The campaign highlights the Nike x Jacquemus “J Force 1” Moon Shoe, a bold fusion of athletic performance and high fashion.

The highly anticipated sneaker is set to officially launch on September 29 exclusively at jacquemus.com.

EXPOSED CONTROL

A REY Exclusive Conceptual Editorial, photographed in Espacio Beyond Studios, Madrid.

Photography & Direction Juan Carlos Toledo

starring La Jeanine

featuring H K LIQUIDS

Demna is the New Artistic Director of Gucci

Kering and Gucci are delighted to announce the appointment of Demna as the House’s new Artistic Director, starting early July 2025.

Demna, Artistic Director of Balenciaga since 2015, has redefined modern luxury, earning global recognition and cementing his authority on the industry.

François-Henri Pinault, Chairman & CEO of Kering, stated: “Demna's contribution to the industry, to Balenciaga, and to the Group's success has been tremendous. His creative power is exactly what Gucci needs. As I thank him for everything he has accomplished over the past 10 years, I look forward to seeing him shape Gucci’s new artistic direction.”

Francesca Bellettini, Kering Deputy CEO in charge of Brand Development, said: “Demna’s profound understanding of contemporary culture, coupled with his extensive experience in conceiving visionary projects, has established him as one of the most influential and accomplished creatives of his generation. His appointment as Artistic Director is the perfect catalyst to reignite Gucci’s creative energy. I look forward to the collaboration of Demna and Stefano as they lead Gucci into a new era of success.”

Stefano Cantino, CEO of Gucci, said: “I have always admired Demna's creative approach, that is both unique and powerful. His ability to honor the iconic legacy of a brand while embracing a modern sensibility is extraordinary. With Gucci’s strengthened foundations as a springboard, Demna will lead the House towards renewed fashion authority and enduring cultural relevance.”

Demna said: “I am truly excited to join the Gucci family. It is an honor to contribute to a House that I deeply respect and have long admired. I look forward to writing together with Stefano and the whole team a new chapter of Gucci's amazing story.”

Maison Margiela Artisanal 2024 ‘Nighthawk’

Maison Margiela‘s 2024 Artisanal Film Premiere is an exploration of the power of haute couture, memories and the illusion.

Based on an Original Concept by John Galliano

Directed by Sasha Kasiuha

Artistic Image Director - Alexis Roche

Styling Défilé - Olivier Rizzo

Featuring Kim Kardashian, Gwendoline Christie, Monica Bellucci and more.



Dsquared2 Fall Winter 2024 Denim Campaign

Dean and Dan present their Denim campaign for Fall Winter 2024.

Directed by Giampaolo Sgura,

starring Ondrej Mokos

Andreas

A REY exclusive fashion editorial, produced in Milan.

Photographed & Directed by Gilad Kavalero

Styling Gio Kolmit

starring Andreas @ Independent Milano

Hair & Grooming Alisia Kapolo

The 10 Most Popular Features in 2023

REY has been reposted (once again) from legends of the fashion industry including MOSCHINO and DOLCE & GABBANA and celebrities from Kylie Minogue and Melanie C to Eurovision Pop Stars Tamta and Conchita!! Thank you all for the love and support Xx

For now Check out the top 10 features from REY in 2023 and stay tuned for more.

Click on the titles to discover the posts in the list below:

TRAVESÍA:

TRAVESÍA exclusive Fashion Editorial was the most popular feature of 2023 with worldwide views indeed. Photographed in Mexico City. Starring Carlos Camacho . Produced & Photographed by Alan Román

COLLECTIONS:

Reports from our favourite fashion shows and collections during the world’s Fashion Weeks. Our readers seem to love that section so we are going to enrich it with more reports and presentations in 2024.

HOMEMATE

A REY exclusive editorial produced in Bali, Indonesia with Kirill Strunnikov at his best. It was definitely one of the hottest stories of 2023 so we promise you a lot more Kirill moments in 2024.

Ludovic de Saint Sernin: The Swimwear Campaign

Ludovic de Saint Sernin’s swimwear campaign was absolutely breath-taking! It was also one of your favourite features.

Sunkissed

A REY exclusive Editorial, produced and photographed by Alex Charovas in Rhodes, Greece.

Fall Winter 2023: The Best of Men’s Fashion Month

Another one Fashion Report in the TOP10! Thank you for the love.

MOVEMBER DUDES

Popular DJs become MOVEMBER Boys in order to support MOVEMBER organization and to raise awareness for prostate cancer, testicular cancer and suicide prevention.

lazy sunday

A REY exclusive Fashion Editorial, photographed in Los Angeles.

GEMINI

In-House Fashion Editorial, produced in Athens by Dimitrios Kleanthous. Concept and Grooming by our very own grooming editor Christos Theophanous.

We are addicted to RUSH by Troye Sivan

Troye’s article about his summer hit RUSH made it to the TOP10 and we all know the reason.

M A R K

A REY exclusive Editorial photographed in Cyprus.

Produced and Photographed by Stavros Christodoulou.

Introducing Mark Keerati

JW Anderson x A.P.C : The Capsule Collection

The collaborative collection by JW Anderson and A.P.C. draws its creative spark from Joseph Beuys's iconic performance art piece, "I Like America and America Likes Me."

The collection embodies Beuys's abstract concepts through subtle design elements. The rough texture of the duffle coat subtly recalls the felt from his performance, while the ambulance and gallery address become graphic motifs woven into boldly coloured T-shirts and various pieces.

Comprising attire for both women and men, the collection centres around two distinct silhouettes: one, with a tailored and rocker aesthetic featuring black denim, a biker jacket, and hand-painted cotton knit; the other, a more bohemian style with loose shapes, multi-coloured knitwear, and distressed denim. A notable innovation is the introduction of stonewashed effects achieved through laser techniques, eliminating the need for chemical processes.

starring Kit Conner

February's Favourite: BLACK OPIUM LE PARFUM

Our Grooming Editor Christos Theophanous takes over once again and he promotes his favourite pick of the month, the new version of BLACK OPIUM by YSL Beauty.

Le Parfum takes Black Opium’s original floral gourmand scent and shines a spotlight on vanilla, it’s most precious facet. The iconic coffee accord has been twisted with an exceptional blend of four vanilla notes, each different yet complimentary. Ranging from the most delectable aromas to sensual woodyotes, the diverse quartet of vanilla ingredients combines to create an unexpected smoothness, with uncompromising intensity. Bound to an exhilarating dark-coffee accord, and bright white florals, this new take on the classic Black Opium signature exudes a wildly powerful sensuality, equal parts bold and exquisite. An ultra-intense scent for those seeking the ultimate day-to-night olfaction.

Unlike any other Black Opium bottle, this over-black jewel shines from cap to toe with a reflective gloss: like an expertly cut gem, chiselled from a precious dark stone. At its centre is a dazzling heart of glitter, emblematic of the vivid fragrance found within.

Photographed by Dimitrios Kleanthous.

M A T I A

A REY exclusive story photographed near Miami beach, Florida.

Photographed by Kearny Rivero.

Introducing Matia Marcantuoni.

DIOR Men Pre-Fall 2022: Watch the London show (Video)

Kim Jones brought a youthquake to London with an exhibition and runway show inspired by Jack Kerouac and the Beat Generation of writers.

Kim Jones brought an American spirit of freedom, the rebellious energy of youth culture — and the Brits’ knack for offbeat fashion — to the Dior men’s runway at Kensington Olympia in west London on Thursday night.

It was the first time since 2003 that Jones has staged a show in his home country, and he returned with a vengeance. He presented an eclectic pre-fall collection, followed by a massive, champagne-fuelled party — topped off with a surprise performance by Grace Jones.

source: wwd.com

FENDACE: The Collaboration we didn't expect at Milan Fashion Week

Donatella Versace and Kim Jones joined their power and they make history !

They presented two iconic collections for Pre Fall 2022 and they managed to amazed the fashion world. Super models from the 90s like Naomi and Kate Moss, walk on the runway in order to honour the ‘‘Fendace’’ collaboration: Check out below all the menswear looks from the collections:

Versace by Fendi:

Fendi by Versace:

STRANGE TIDES

A REY exclusive editorial, photographed at the Dutch coastline (area Scheveningen/Den Haag).

Photographed by Armando Branco

Styling & Direction JoniaZ

Starring artist & preformer Bobby Snijder

Grooming Bobby Snijder

Assistant Stylists: Caspar Lapré & Bobby Snijder

Wardrobe: JoniaZ

Friedrich

A REY exclusive editorial, photographed in Barcelona.

Photography & Art Direction Armando Terrero

starring Friedrich Wolf @ Two Manegement Barcelona

Dolce & Gabbana Spring 2021 Menswear Collection

“I don’t like the ‘digital show’ solution,” said Domenico Dolce. “The fashion show cannot be substituted with something on a screen. You need the physical contact, the human connection. Because fashion begins with people.”

So that show actually happened and Dolce & Gabbana have presented their Spring Menswear Collection 2021 for Milan Fashion Week.

Strong DNA references in all the shades of blue and we love every piece of it:

sunkissed.

A REY exclusive fashion editorial.

Photographed by George Lavantsiotis

Styling Filip Vlajovic / Starring Filip Vlajovic

5+1 essential beauty products for a man

Mens skin care is something very important in order to keep your skin young and fresh, especially in the hot weather.

Here are 5 man beauty products you need for a flawless skincare routine this summer:

The cleaning gel : CLARINS

As gentle as cleansing milk, and as effective as soap, this creamy mousse floats away make-up, pollutants and pore-clogging debris. Softens, smoothes and soothes. Clean-rinse formula neutralises the drying effects of hard water.

The moisturizer: CLINIQUE FOR MEN

Lightweight formula controls oil for a matte, shine-free look. Oil-free hydration improves skin strength. Smooth on the face and neck.

**BEAUTY EDITOR’S PICK:

YSL TOUCHE ÉCLAT ALL-IN-ONE GLOW

A skin-loving, all-in-one medium coverage tinted moisturizer with SPF 23 that evens complexion, eliminates dullness and smooths fine lines. This good-for-you product is made in France with the finest pigments and ingredients that respect and care for the skin. The formula is oil-free, non comedogenic, talc-free and dermatologist tested.

The scrub or exfoliant: SHISEIDO

An invigorating face scrub that eliminates roughness, blackheads, and dull surface cells with triple deep-cleansing action. Gives dull fatigued skin a look of fresh energy.

 Concealer: BIOTHERME HOMME

Combined with signs of fatigue and stress, eye cream is inevitable in the skincare routine.

The perfume: TOM FORD COSTA AZZURRA ACQUA

Cool. Salty. Refreshing. Costa Azzurra Acqua merges cool air and refreshing waters as one. The salty waves of wind and sea collide with the warmth of the sun on the body, tempering its pulsating, red-blooded heat.

REY bonus? Sun cream: KORRES

A new generation, silicone-free suncare collection that visibly reduces wrinkles and brown spots, as reported by dermatologists.

Check out all the beauty & grooming products on BEAUTY LINE online.

COVER CREDITS:

Photography by Nina Lass, Grooming Christos Theophanous, Model is Andrianos