One To Watch: Super-Short Shorts, Sharp Tailoring And The EGONLAB Effect
One of the most exciting names on the Paris menswear calendar, EGONLAB returned to Paris Fashion Week with its Spring/Summer 2027 collection, Ataraxia, further cementing its reputation as a label to watch. Founded by Florentin Glémarec and Kévin Nompeix, the French brand has built a loyal following through its distinctive blend of sharp tailoring, rebellious energy, and contemporary storytelling.
Presented during Paris Fashion Week Men's Spring/Summer 2027, the collection continued EGONLAB's exploration of modern masculinity, balancing structure with freedom and tradition with experimentation. Signature tailoring was softened with a sense of ease, while one of the season's most talked-about elements came in the form of ultra-short shorts, a bold statement that challenged conventional menswear proportions and reinforced the brand's fearless approach to dressing.
The daring silhouettes felt provocative without losing sophistication, capturing the confidence and individuality that have become central to the EGONlab universe. Combined with precise craftsmanship and a strong artistic vision, the collection demonstrated the label's ability to push menswear forward while remaining distinctly wearable.
While major luxury houses dominated headlines this season, EGONLAB once again proved why it remains one of Paris fashion's most compelling independent voices. With every collection, the brand refines its unique visual language while pushing menswear into new territory — making it one of the standout labels shaping the future of French fashion.
Check out below some of our favourite looks:
