For Pre-Spring/Summer 2026, Dsquared2 revisits the idea of school through a rebellious lens.
Titled Back to school. No notes taken., the campaign plays with uniform codes and youthful attitude, turning discipline into defiance.
Sharp silhouettes, confident styling, and a knowing sense of irony define the latest #D2PRESS26 drop—now available at Dsquared2.com and select stores worldwide.
Photographed by Bartek Szmigulski.
The REY Merch Line is an extension of the magazine’s definitive point of view—where modern masculinity, self-expression, and attitude meet refined design.
Unisex by design, the collection is defined by bold statements, clean silhouettes, and intentional typography, made to be worn as both armor and expression. Rooted in contemporary sensibility and cultural confidence, each piece reflects REY’s provocative yet thoughtful dialogue on identity, style, and individuality—unapologetic, considered, and always forward.
Discover the REY Merch Line and find the piece that speaks to you!!
We can’t wait to see you wearing it.
Tag @rey_magazine on Instagram and become part of the REY visual conversation.
Eddie Gavriilidis is one of the most compelling voices in contemporary fashion, blending Mediterranean heritage with bold queer expression. As the co-founder of House of Jaffa and a rising force on the international stage, he challenges conventions with authenticity and intention. In this conversation for REY Magazine, Eddie opens up about creativity, identity, and the power of visibility.
Photographed by Dimitrios Kleanthous
Styling Eddie Gavriilidis
Grooming Christos Theophanous
Interviewed by Christos Christou
Your journey has taken you from Greece to London and into the global fashion world. What was the turning point when you knew fashion was your calling?
Grew up inside art. My mother studied at the National School of Fine Arts in Athens, my father lived in fashion, so creativity wasn’t a choice it was the air. I had the references before I had the words. Passion showed up early, discipline came later on when I went to Central Saint Martins & Marangoni.
Somewhere between obsession, temptation and hard work, I stopped being a kid and became something new. A new person that had the guts to dress Gaga and Madonna, live, create fall in love and party hard with Lindsay Lohan. ;)
You’ve worked with major houses like Alexander McQueen and Tom Ford. What’s one lesson from those environments that continues to shape your design DNA?
At McQueen, I was designing embroideries, and my creativity was pushed to its limits. I learned how to illustrate emotion — that nothing is accidental, that chaos only works when it’s controlled. Tom Ford was the most charming person I’ve ever met. He introduced me to the world of fashion marketing and branding, where sexuality stopped being a taboo and became powerful, refined, and confident. I worked on pieces later worn by Anna Wintour, even at a dinner with Barack Obama — that was the moment I realized my work can reach a massive audience and the power to be seen by millions around the world.
Your work often challenges traditional gender and beauty norms. How do you approach designing for people rather than for categories?
I don’t design for genders; I design for desire. Bodies are just vessels; attitude is the real silhouette. When you strip the rules away, what’s left is power, vulnerability, sex. That’s where my work lives. Clothes should flirt, provoke, and give people the choice to define themselves. Fashion is language it shows our ethos, who we are or who we want to be, before we ever speak. Look at Madonna: from the very beginning, her fashion spoke first. Provocative, conceptual, fearless — you knew exactly what she wanted to say before she even started singing.
You joined Greece’s Next Top Model as one of the main judges, bringing a fresh and international perspective to the show. How did this opportunity come to you, and what made you say yes?
I’m always surrounded by people who push me further. A friend suggested it, the timing felt right, TV came when I was ready. I wanted to shake things up and push the girls and the boys, make them see fashion isn’t just clothes. It’s attitude, confidence, owning your story. I wanted to bring the global, modern edge that I’ve learned in Europe working with mega brands such as Burberry, Erdem and Victoria Beckham. Also Fashion people are real people bold, alive, part of life, not stuck in a bubble.
Stepping into the GNTM judging panel introduced you to a new level of visibility and connection with emerging talent—how has that experience, along with the responsibility it carries, influenced you personally and creatively?
GNTM isn’t just judging, it’s feeding off the fearless boys and girls, breaking rules, and keeping everything real. It pushes me to take risks I might never have tried on my own. Watching them claim their space reminds me why I do what I do. We create, to challenge, and to make people feel alive and stronger. I wanted the models to break the norms and find an unapologetic existence, that’s the kye from a model to become a super model.
Fashion today is deeply connected to personal storytelling. With House of Jaffa’s bold Queer Middle Eastern aesthetic, what story were you aiming to tell when you founded the brand, and how has that vision evolved through your work today?
House of Jaffa was born in London, but its soul comes from Jaffa — the port of Andromeda, where the sky bleeds into the sea. I’ve always been obsessed with the constellations that guided travellers, the myths of heroes like the Dioscuri, and the raw, electric energy of bodies in motion. Our designs are charged with desire, with tension, a celebration of bold, fearless beauty. House of Jaffa isn’t about borders or labels it’s about the journey, the fire, the light, and the thrill of being unapologetically you.
The label blends Mediterranean romanticism with gender-fluid silhouettes. How do cultural roots influence your creativity?
I’m Greek, but my heritage traces back to merchants who moved from Spain to Italy, through Asia Minor, and into Greece. Golan comes from French, Moroccan, and Egyptian roots, with a grandfather who was a diplomat and a father who grew up all across Africa. We both carry layered histories, and grew up on varied and rich iconography and superstitions. We fused all of that with our London multiculturalism education.
Our creative start point comes from the Mediterranean sun on bare, tanned skin, the heat in August that makes you sweat and burn with desire.
House of Jaffa explores identity, sensuality, and freedom. In today’s climate, do you feel fashion can still be a form of activism?
Fashion is the body, desire, and danger you wear. At House of Jaffa, every piece drips with lust, tension, and skin-on-skin heat, it provokes, it questions, it seduces. Dressing isn’t just clothes; it’s an act, a performance, a little rebellion you carry on your own body.
You and Golan Frydman co-founded House of Jaffa. How would you describe your creative chemistry?
Working with Golan is love and trust in motion. We play ping-pong with ideas until a new monster is born wild, raw, demanding attention. Then we tame it, illustrate it, dress it in silks, cottons, and linens, and bring it to life
Many creative duos struggle with balancing personal and professional life.How do you and Golan maintain harmony between the two?
of course we do. It’s a challenge like any couple. But the silver lining? Our work fuels our chemistry. We fight, we laugh, we push each other… and sometimes the tension turns into something electric. That energy seeps into the brand, making it bolder, wilder, and undeniably alive.
As one of the few Greek fashion figures who is openly gay and open about your relationship with Golan, what does that visibility mean to you personally and creatively?
Fuck the Homophobes, they are medieval suppressed little beings.
I spent my adult life in London sexuality, origin, gender… none of it’s a label there. It’s just life. We’re all different. That’s the point. What matters is embracing love, companionship, and celebrating who we are.
In a time when LGBTQ+ rights are being challenged globally, what do you believe the queer community needs most right now?
I don’t do speeches, that’s not me. But here’s the truth: queer people are just people. No apologies, no labels, we live, we desire, we move through the world like anyone else. And when rights are taken away, that’s when you get up and fight. Make space for a better future.
What’s next for the House of Jaffa?
The brand started in the shadows, cruising, hushed lust, back-alley encounters behind the Ottoman hammam. Now, House of Jaffa is diving headfirst into myth, desire, and Mediterranean heat. We’re twisting the story of Andromeda, tied to the rock to be sacrificed, and the Dioscuri, two brothers who died for each other’s love. Moments where gods, monsters, and humans collide in lust and vanity. And here’s a scoop for you… ;) After shows in London, Paris, and Jaffa, our next stop will be Athens this May.
And finally — what does freedom mean to Eddie?
Freedom… Is doing what I want. Living, creating, and moving through the world without caring what labels others choose to use for me, their gossip, their shallow ideas about me are meaningless. And freedom from this means Following my instincts, taking risks, making mistakes, and owning it all.
Founded in 2021, David Gandy Wellwear is the supermodel’s own lifestyle brand, combining fashion, function, and wellness in elevated everyday essentials.
David Gandy, a name synonymous with timeless style, returns with a new essential from his lifestyle brand, David Gandy Wellwear. The Ultimate Trunk is a masterclass in understated luxury—crafted with a premium cotton-modal-elastane blend and enhanced by Wellwear Breathe technology, offering antibacterial, breathable, and odour-resistant comfort from day to night.
Reuniting with longtime collaborator Mariano Vivanco, the launch campaign captures Gandy through a softer, more intimate lens. Known for their iconic past work, the duo delivers imagery that’s effortless yet powerful, refined yet raw.
Stripped of bold logos and gimmicks, the Ultimate Trunk puts fit and feel first. It’s a reminder that confidence begins with the base layer—and Gandy knows better than most what makes a perfect pair.
A REY exclusive Fashion Editorial, photographed in Madrid, Spain.
Photographed by Dito Oter
Art Direction Fabricio Pérez
Styling Jama
Grooming Chus Reyes
starring Xu Guoale @ Zeta Management
Movember is an annual event involving the growing of moustaches during the month of November to raise awareness of Men's Health issues, such as prostate cancer, testicular cancer, and men's suicide.
Movember fundraisers are a global community of fired up Mo Bros and Mo Sisters – aka rock stars making the difference.
For this year, REY Magazine has teamed up with photographer Angela Leonidou for a new project to support Movember Cyprus:
Photographer Angela Leonidou
Styling & Direction Christos Christou
Hair Angelo @ The Labartory
Grooming Juliet @ BN The Make Up Pro
BTS Photographer Lenka Matsoukatova
Furniture from Oggetti
Your donation could help save a father, a brother, a son, a friend, a partner, a man’s life:
Click on the donation link and select your amount. When filling in your details, add ‘Movember Dudes’ in the order notes so we can keep track of our REY community progress.
A REY exclusive fashion editorial, produced in Milan.
Photographed & Directed by Gilad Kavalero
Styling Gio Kolmit
starring Andreas @ Independent Milano
Hair & Grooming Alisia Kapolo
The Cub3d Sneaker by GUCCI redefines luxury footwear.
The Cub3d Sneaker is a bold statement in Gucci’s footwear line, showcasing a commitment to sustainability without compromising on style. The sneaker’s sole is a feat of engineering, crafted through a 3D printing process known as selective laser synthesis. This technique not only gives the sole its unique, lightweight structure but also reflects Gucci’s dedication to cutting-edge technology. F.Y
Available exclusively at Gucci’s flagship store during Milan Design Week.
GCDS present their Spring/Summer 2024 campaign, produced and photographed in Los Angeles by celebrity paparazzi agency Backgrid.
Founder and creative director of GCDS, Giuliano Calza notes: “LA is the perfect playground to bring clothing to life, animating looks beyond the runway. In a world that often overlooks the beauty of the every day, stepping out of the studio to capture this campaign was a rare and refreshing experience.”
The Athenian DJ visits REY Magazine and shares with us some of his favourite moments.
Tourist ATH is influenced by elements of nature and his travels around the world and he loves to combine the electronic music with all the above.
He has shared the decks with the most renowned artists of the electronic music scene like AME, Black Coffee, Stephan Bodzin, Fideles, BLOND:ISH, Echonomist, Agents Of Time, DJ Tennis, Brina Knauss and more.
Tell us a bit more about you. Where are you from originally? What are your hobbies and your interests?
I was born and raised in a village of about 150 inhabitants in the northwest of Greece. I always loved music, so after I turned 18, I decided to follow my dreams and be involved with it in every way possible. My goal was to be able to turn my hobby into a profession so that I could not only enjoy myself but also make others happy too.
As of my hobbies, I love waking up early in the morning, go to the gym and then following hours in the studio.
When was the first time you remember yourself being influenced by music?
That was definitely back in the nineties, when my father bought me my first cds. I remember listening to them at home at his high quality sound system, as he was a music lover too. That was something which has had a clear influence on me.
What inspires you most when it comes to music?
I would say Travelling, which is something I am very fond of.
Who is your favourite music artist?
One of my favourite artists is Dixon.
Your song ‘Keep On’ feat. Coco was quite a success back in 2021. Are we going to see new music from you soon?
This is something I have been working on very hard lately. So yes, we will release new tracks this summer!
Where has the name Tourist Ath came from? Tell us more about it.
If I could describe myself in one word that would definitely be "tourist"
Single and ready to mingle?
Free :)
As we already know you are based in Athens. Where can we see you playing at during the season?
I have a residency at Zelus Athens, where I play 2 Saturdays per month and it really feels like home to me.
And what’s next?
I have achieved a lot so far but I never stop dreaming, as I believe that progress and self-development end when our dreams die.
Photographed by DRE
Styling & Interview by Christos Christou
Hair Angelo @ The Labartory
Grooming Ellada Moustaka
Special thanks to artist Dinga Christian for allowing us using his Art Studio for the Fashion Editorial.
January’s favourite fashion moment so far!
Celebrity dancer Sam Salter poses for photographer Marco Bahler, wearing a corset from Daniel W Fletcher, and the result is definitely breath-taking.
Corset is available for purchase on the Daniel W Fletcher official website.
DITA joined forces with BeGood Studios for their Fall/Winter 2023 Campaign and the result is breathtaking!
DITA’s FW23 Eyewear Collection weaves a visually compelling narrative, drawing inspiration from both figurative and abstract design languages.
Campaign photographed by Winter Vandenbrink
“Menswear is a detail-driven business,” says Mr Tom Ford, who brings his eye for precision to a highly acclaimed offering of immaculately tailored suits, plush cashmere and refined accessories. The American luxury brand’s latest collection, inspired by the mod subculture of the 1960s, is now exclusively available at MR PORTER.
‘‘The inspiration for this collection draws from the mod and punk era that once took London by storm in the 1960s. You can expect a focus on sharp tailoring and outerwear in a monochromatic color palette, using classic English fabrics like flannel, puppytooth, and herringbone.’’ F.Y
Calvin Klein presents its Spring 2023 campaign featuring again some of our favourite super stars.
The campaign features brand ambassadors and friends JENNIE, Kendall Jenner and FKA twigs, as well as Michael B. Jordan and Aaron Taylor-Johnson in their debut campaigns for Calvin Klein.
Photographed by renowned photographer duo Mert Alas and Marcus Piggott.
REY presents the JDO academy collaboration project with photographer Armando Branco.
Beauty story styled by Carlos Alegria @ Label ARE VALO
Make Up by JDO Muah Students supervised by Juliette den Ouden.
starring models from FIC Model Mgmt.
Model Calvin by Joy
Model Joost by Zahira
Model Jorian by Colinda
Model Lenny by Chantal
Model Pedro by Esmée
Model Stijn by Priscilla
Model Rowan by Anouk
Model Vince by Lars
Model Yo Han by Angelique
A REY editorial story photographed in Thessaloniki, Greece.
Produced & Photographed by Constantine Alexopoulos
Agency is TEAM Model Management
Introducing Chris Louris
We have first met him at Greece’s Next Top Model and we have been fans since day one!
He was so kind, focus on his mission and definitely one of the most handsome male models of the fashion TV show. He made it to the TOP 10 and he proved he can do much more outside the house of GNTM.
Edward Stergiou is one of the most popular male models in Greece today and he is officially the male ambassador of YSL Beauty in Greece.
Everything started when I decided to put an end to my evolving football career and turn into something that was very intriguing and suspenseful for me at the time. I was 19 when I started thinking about the possibility of a new career in this exciting industry and all of a sudden I started to put all my efforts on that sector.
TV has the power to make success something that has being counted on followers or how much money you are making. Nevertheless, the love of the people is one the greatest gifts it can offer to you. What matters the most though, is how you will handle this popularity after the show and how picky you will manage to be since the job proposals will be defiantly too many.
The show helped me get a better connection with the Greek market which resulted in a great variety of jobs that followed. Greek fashion is quite limited and specific and I knew that before getting into the show, but I’m still grateful for the collaborations I have chosen to do so far.
The show as a whole experience was a very special moment of my life, it is impossible to pick just one moment.
The hype around the show this year is very big, I would not want to miss it!
I’m really proud for what I have managed to accomplish in this industry big or small. From the Dolce & Gabbana show to some of great Instagram jobs I have done so far. I feel proud for the people I meet daily through this job. Getting rewarded for your hard work is life’s best present. ‘Hard or easy’, you always learn something.
From a very young age a had an interest in fashion. I was taking care of my self maybe more than other kids at that time. So I think it was always something inside me about being a model. I admire quite a few successful male models one of them is David Gandy.
YSL Beauty has chosen me to be theirs campaign ambassador for the 2022 cosmetics. The campaign and the message this campaign gave to the world are definitely what I love so far.
For sure there is always something cooking but allow me to reveal it when it’s done.
I’m always in love with my job.
Back to black by Amy Winehouse :)
A REY exclusive Fashion Editorial photographed in Cape Town, South Africa.
Photographed by Tereza Cervinkova
Styling Bryan Onwok x Karen kwalie
Makeup by Marissa Horns / Grooming by Basil
starring Samuel Edward @ Fusion Models
Marcelo Burlon is hatching plans for a long-delayed return to the physical Milan menswear calendar come June. That season will mark the 10th anniversary of the County of Milan label, so Burlon said he is brewing up something special and open to all—watch this space.
In the meantime he released his Fall Winter 2022 collection through a virtual presentation.
Lookbook photographed by Alessio Bolzoni. Check out below the hero pieces of the collection which fetures just 18 looks:
A REY editorial photographed in Thessaloniki, Greece.
Photographed & Directed by Constantine Alexopoulos
starring Greece’s Next Top Model finalist Konstantinos @ The Legion MGT & TEAM Models
