Burberry Marks 170 Years with a Tribute to the Iconic Trench Coat

170 years is a rare milestone in fashion — an industry where even the most established houses can struggle to keep pace with change. Yet Burberry continues to evolve while remaining firmly rooted in its identity.

Founded in 1856 by Thomas Burberry, the British label built its reputation on innovation and practicality. Central to that legacy is the trench coat, originally developed in the late 19th century as a weather-resistant garment designed for protection and mobility. Over time, it has become one of fashion’s most recognizable pieces — balancing function with timeless elegance.

To celebrate its 170th anniversary, Burberry presents The Trench: Portraits of an Icon, a campaign photographed by Tim Walker. The series features 23 cultural figures captured in striking black-and-white portraits, where subtle gestures — a raised collar or loosely tied belt — highlight the effortless attitude the coat brings to its wearer.

Among the participants are Kate Moss, Jonathan Bailey, Kendall Jenner, Kid Cudi, and Teyana Taylor, forming a cross-generational portrait of contemporary culture.

Accompanied by a short film set to music by Blur, the project captures candid moments between cast and crew, celebrating creativity, individuality, and the enduring relevance of the trench — a symbol that continues to define Burberry more than a century later.

The 10 Most Popular Features in 2024

Happy New Year REY Lovers!

This is the first feature of the year, and it couldn’t be other than your favourite one!

We are getting ready for an amazing new year full of projects and exclusive stories, but before unveiling our suprises for 2025, let’s see 2024 in numbers: more than 100.000 pegeviews and more than 70.000 unique visitors worldwide!! Our TOP countries (when it comes to readers) were USA on the top place for another one year, followed by Greece, United Kingdom, Cyprus, Russia, Germany, France and of course Spain and Italy with almost the same numbers.

REY has been reposted (again) from legends of the fashion industry including MOSCHINO and DOLCE & GABBANA and celebrities from Kylie Minogue and Melanie C to Eurovision Pop Stars Tamta and Conchita!! Thank you all for the love and support Xx

For 2024, it seems that the Greeks take over the list for the first year!

Check out the top 10 features from REY in 2024 and stay tuned for more.

Click on the titles to discover the posts in the list below:

ANDREAS CHRYSANTHOU

The Exclusive Fashion Editorial and Interview with the Greek Cypriot actor was the most popular feature of 2024 with worldwide views indeed. Photographed by DRE, Styled by our editor in chief, Interviewed by our online editor Yolanda Teskou.

APODYOPSIS

Apodyopsis was definitely the hottest feature of 2024. Starring Greek music artist Iasonas Mandilas. Photography & Set Design by Gsquare Photography Studio.

the player

We are very happy to see our Editorials leading the TOP10! This time the story comes from Madrid and photographer Juan Carlos Toledo. Styled by Laurent Meri.

Loewe X Jonathan Bailey : Their Collaboration for Pride

Every time a feature has his name on, becomes one of the most popular. Jonathan Bailey is our celebrity crush for life and we always want more!

IN CONVERSATION WITH TOURIST ATH

The Athenian DJ visits REY Magazine and shares with us some of his favourite moments.

Saint Laurent Winter 2024/2025 Campaign

Anthony Vaccarello unveiled his campaign for Saint Laurent Autumn Winter 2024-2025. The whole concept pays tribute to art history greats like Michelangelo, Caravaggio, and Manet. Photographed by Glen Luchford.

MOVEMBER DUDES

REY Magazine has teamed up with photographer Angela Leonidou for a new fundraising project to support the Movember Foundation.

GCDS Spring Summer 2024 Campaign

GCDS presented their Spring/Summer 2024 campaign and their hot scenes took over the social media, and REY too! Produced and photographed in Los Angeles by celebrity paparazzi agency Backgrid.

In The Studio With Iasonas

REY loves new faces! Introducing Iasonas Ameranis in his first exclusive feature with us. Concept & Photography by Yiorgos Arianoglou @ Film Expired.

GABRIELE

Our distributor Photographer from Milan Aldo Giarelli, introduced to us Gabriele back in February 2024. Their story became one of the most popular of the year, and Gabriele Graziani has already ruled the runway, editorials and more.

Loewe X Jonathan Bailey : Their Collaboration for Pride

LOEWE has partnered with actor Jonathan Bailey to release a special edition ‘Drink Your Milk’ T-shirt celebrating the launch of his new foundation supporting the LGBTQ+ community, The Shameless Fund. A donation will be made to the foundation for every T-shirt sold.

Check out more on Loewe.com