PREMIATA presents John Low, the new sustainable sneakers

The Italian brand Premiata, presents the new John Low model, created by Graziano Mazza, Art Director and founder of the brand.

In this way, PREMIATA expresses its concept of sustainability, based on the reuse of materials and great attention to the rational use of raw materials. The recovery of production scraps, through innovative techniques that respect the environment, transformed in highly performing fabrics, leathers and soles are the key principles of this new model. John Low is produced by 80% of renewable materials through Italian patents that consider the preciousness of a scarce resource like water.

Jon Kortajarena , Jorge Lopez , Maluma and more in Balmain's latest project

Hot topic personalities from the fashion and cinema world were invited to highlight the new project by Olivier Rousteing around the Balmain Cruise 2021collection, entitled Zoom.

Jon Kortajarena , Jorge Lopez , Nicholas Galitzine , Maluma and Rome Flynn photographed themselves dressed in the new Balmain clothes.

On the program, colorful silhouettes with very 90's pop accents, like a flowing color-block shirt or the signature double-breasted jacket infused with acid colors.

This is Balmain's first sustainable collection . While the designer offers a selection of t-shirts, polo shirts and sweatshirts made from organic cotton certified by Ecocert, he has also made every effort to reduce the carbon footprint for the production of clothing.

source: vogue hommes

Conchita WURST reintroduces himself with the new single ''HIT ME''

He introduced himself as Conchita Wurst through Eurovision and he managed to won the competition in 2014. The media wrote ‘‘A glamorous drag queen stole Eurofans’ hearts as she rised like a phoenix on the stage of Eurovision. The win belongs to her’’.

Five years later, Conchita WURST is back and we love every little detail of the new WURST and his music project.

“Hit me with the bullets you make up in your head,” sings Electro-newcomer WURST on his latest song that is released today and will make all heads and legs move. The official video provides unprecedented insights into the artist’s private life.

WURST sings his way directly into memory banks with his Electro-Dance earworm “Hit Me”. At first glance, this dance track seems to be light-hearted and carefree, but its lyrics are an ice-cold reckoning with the past. Even though there are guns and projectiles pointing at him in these lyrics, the artist is convinced that no threat can harm him and his determination makes him invincible.

The brand-new, dynamic song is the second single off Tom Neuwirth’s third album, who will impersonate the two characters Conchita and WURST from now on. Early on in his career as the feminine Conchita, he already sang about being “unbreakable” and “unstoppable”. As his new stage character WURST, who is significantly edgier and more unkempt, he talks about his convictions as unambiguously and unflinchingly as never before in “Hit Me.”

He clearly states how he intends to handle his opponents with lyrics like “You don’t get to point the gun and you don’t get to force my hand, cause I don’t get to mend the matters, I don’t get to fight back.”

In the official music video for “Hit Me”, which once again does not use any special effects, we see WURST as masculine as never before: the radiant stage character and the private person are both equally captivating. Dance performances like in “Trash All The Glam” already hinted at the artist’s body control, and last summer we already got a first taste of his platinum-blond look.

Following “Trash All The Glam”, “Hit Me” is the second release off Tom Neuwirth’s latest project WURST. After his debut album “Conchita”, which was released in 2015, and his second album “From Vienna With Love” with the Vienna Symphonic Orchestra, which was released in October last year and also reached gold status, the singles of his third album project WURST now just keep on coming. The electronic soundscapes, which were produced by Albin Janoska and written by Eva Klampfer (“Lylit”), are far more personal for Tom Neuwirth than the songs of his previous repertoire.