WE LOVE Loewe's Fall 2026 Pre-Collection Campaign

LOEWE unveils its Fall/Winter 2026 pre-collection campaign through the lens of photographer Talia Chetrit, set against the volcanic landscapes of Tenerife. The imagery continues the evolving visual identity shaped by creative directors Lázaro Hernández and Jack McCollough — instinctive, tactile, and quietly undone.

Starring Eva Victor, Levon Hawke, Seydou Sarr, and brand ambassador Isla Johnston, the campaign balances ease with precision. Leather dominates through relaxed trousers, oversized outerwear, and cropped silhouettes, while sportswear pieces — from anoraks to wraparound Speed Shield sunglasses — are reworked through LOEWE’s experimental approach.

Accessories remain central to the story. The Amazona 180 returns in new proportions, accompanied by the Layer Flamenco clutch, the Scarf bag, and the mini Cala bag — each reinforcing the house’s focus on craftsmanship as both function and form.

For Hernández and McCollough, Tenerife’s raw volcanic energy mirrors the spirit behind the collection itself: instinctive, sensory, and alive with contrast.

Dior Men: Pre-Fall 2021 Virtual Show (Video)

Last year, Kim Jones revealed a colorful collaboration with Shawn Stussy, the streetwear OG.

This season, he tapped Kenny Scharf, an American artist who emerged from the 1980s East Village scene, making street art alongside his friends Keith Haring and Jean-Michel Basquiat. “The fun and the energy of that time—you see young kids being excited by Kenny Scharf’s work. It’s speaking across generations,” Jones said.

Sticking to a completely virtual presentation for the runway show, Jones blends heritage with history-in-the-making as we see the designer's second collection created admist the coronavirus pandemic.