Liam Payne stars in his exclusive HUGO capsule collection

Polaroid singer Liam Payne is back in the spotlight with HUGO. The global brand ambassador stars in a new campaign for his exclusive capsule collection with the label. Mert & Marcus photographed Payne for the occasion.

Taking to a studio, Payne poses against a red backdrop that highlights the strong graphic nature of a black and white wardrobe.

The 10-piece capsule collection includes logo tees, joggers, shirts, and more. You can shop the range at HugoBoss.com.

source: thefashionisto.com

Introducing TOM FORD SS19 underwear

“Menswear is a detail-driven business,” says Mr Tom Ford, who introduces his SS19 men underwear campaign in the fashion market.

Made in Italy from breathable stretch-cotton and have a close-fitting, supportive profile and comfortable logo waistband.

Tom Ford Underwear Spring Summer 2019 campaign, photographed by Ferry van der Nat 

Reebok X Victoria Beckham: #OUTNOW

When high performance streetwear meets minimalistic design the result is so… Victoria!

Introducing the Reebok x Victoria Beckham collection, mixing the relaxed demeanour of elevated streetwear with technical performance, underpinned by the minimal sensibility intrinsic to Victoria Beckham’s aesthetic.

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“Every time I launch something new, it’s because it’s something I want in my life,” Beckham says at the New York shoot for the campaign. “I’ve wanted to put a trainer in my collection for a long, long time, but it’s something that’s very specialized—I had to do it with a brand that had the technical experience and the know-how.” The result is fashion-forward in the extreme: Available in sunset orange and a very Victoria Beckham shade of camel, it’s a sock style with a leg that extends several inches past the ankle and a logo that merges Reebok’s familiar vector with their collaborator’s VB most seamlessly.

The new collection for men and women is out now and it has been our favourite athlesiure fashion proposal for 2019.

Shop the collection

Gucci Cruise 2019 - Arles Collection

When it comes to prints and colors, Alessandro Michele does not discriminate and the proof is in the designer's cruise 2019 collection for Gucci.

The Italian fashion house unveiled its latest range with a runway show in Arles, France. The Roman necropolis Alyscamps served as the setting for the occasion. Michele embraced a juxtaposition of his bold aesthetic with that of the gothic motif for the season.

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Oversized coats, check trousers, floral print knitwear, pussy bow tops, relaxed shirts, belt bags, strapped sandals, sporty sneakers, and more contributed to the Gucci man's new wardrobe.

source: thefashionisto.com

WE LOVE: The new Dior Homme GOLD Capsule Collection

Dior Homme has released its latest capsule, this time dropping the “Gold” collection for Autumn 2018.

Based around a selection of the brand’s mainstays, the outgoing artistic director Kris Van Assche has utilised the brand’s signature, which reads “Christian Dior Atelier, 3 Rue De Marignan,” as well as the bee logo throughout.

The motif and logo make an appearance on the range, which consists of a sweatshirt, shirt, blazer, T-shirt, hoodie and leather goods. The Dior Homme Gold Capsule Autumn 2018 collection is now available from Dior Homme’s webstore.

 Take a look through the gallery to see the range for yourself.

source: hypebeast.com

Editor's pick: Missoni Women's LOGO collection for Pre-Fall 2018

 The iconic Missoni logo goes "viral" in the new Pre-Fall 2018 womenswear collection of the Fashion House.

Sophisticated, urban pieces which have been designed on bold, powerful lines have been covered with ''Missoni''. Leather garments – such as trench coats, trousers, miniskirts, shirts and bomber jackets or sweatshirts and puffer jackets, honour the iconic logo.

We also have the logo on the accessories collection as well, and we are sure this category will be a best seller. Stylish leather wide-brimmed hats, sporty baseball caps, beanies and scarves, and long gloves are covered with the Missoni logo-mania.

Discover part of the Missoni logo-mania collection below:

The collection will be available in selected Missoni boutiques worldwide and on missoni.com from end of May 2018.

Louis Vuitton AW18: Kim Jones' final show at Paris Fashion Week

A first glimpse at Louis Vuitton Men's Fall Winter 2018 Fashion Show by Kim Jones.

After 7 years at Louis Vuitton Kim Jones stepped down from his role as Men’s Artistic Director and the finale was remarkable. 

The designer presented a collection rich in sportswear references including a series of jersey tops and parkas finished with dramatic crater prints, crocodile backpacks and double-faced cashmere baseball tops.

The nomadic mood, rodeo inspired flankman-shorts, the intarsia mink coats from Russia and Siberia and a 'greatest hits' o previous LV collections; were all there. 

The finale was the perfect conclusion to Jones' incredible fashion journey with Louis Vuitton. His last time on LV runway was along with  the super models Naomi Campbell and Kate Moss.