WE LOVE Loewe's Fall 2026 Pre-Collection Campaign
LOEWE unveils its Fall/Winter 2026 pre-collection campaign through the lens of photographer Talia Chetrit, set against the volcanic landscapes of Tenerife. The imagery continues the evolving visual identity shaped by creative directors Lázaro Hernández and Jack McCollough — instinctive, tactile, and quietly undone.
Starring Eva Victor, Levon Hawke, Seydou Sarr, and brand ambassador Isla Johnston, the campaign balances ease with precision. Leather dominates through relaxed trousers, oversized outerwear, and cropped silhouettes, while sportswear pieces — from anoraks to wraparound Speed Shield sunglasses — are reworked through LOEWE’s experimental approach.
Accessories remain central to the story. The Amazona 180 returns in new proportions, accompanied by the Layer Flamenco clutch, the Scarf bag, and the mini Cala bag — each reinforcing the house’s focus on craftsmanship as both function and form.
For Hernández and McCollough, Tenerife’s raw volcanic energy mirrors the spirit behind the collection itself: instinctive, sensory, and alive with contrast.
