Alan Crocetti Cruise Campaign
Alan Crocetti’s Cruise Campaign, with artist Deni Horvatić, captures the energy of club culture — where identity is fluid, expression is fearless, and style becomes a form of communication without words. Each piece is designed to live with you: on skin, in sweat under strobes, in sun, and in the quiet after.
Deni Horvatić records his subjects in a way that the viewer is offered a point of view that literally shares with the viewer: “I see you from exactly where you are.” By removing the distance between bodies, the portraits in the scan series fulfil the fantasy of a complete merging between viewer and element in sight, which is actually impossible.
That intimacy runs through the Cruise Campaign, a world where jewellery doesn’t decorate the body, but collapses into it — where closeness, contact, and identity feel blurred, charged, and alive.
“Jewellery is part of our individuality,” says Alan Crocetti. “It’s not separate from us — it becomes us. These pieces are made to feel like they belong on the body, as if they’ve always been there.”
Blending sensual silhouettes with statement forms, the Cruise Campaign celebrates self-expression in its rawest state — a tribute to those who dress and undress for themselves, for the night, for the moment, and for the feelings.
From minimal pieces meant to layer like second skin to bold statements that catch every flicker of light, the collection moves between softness and hardness, echoing the freedom and intensity of nightlife. A personal language shaped by movement, memory, and desire.
Photography
Deni Horvatić
Creative Direction
Alan Crocetti & Deni Horvatić
Models
Lucija Rukavina
Ante Vujanović
Jurica Kranjec
Toni Kukuljica
