March's Favourite: Burberry Hero Elixir de Parfum

Burberry expands its fragrance universe with Burberry Hero Elixir de Parfum, a new chapter in the Hero line. The scent explores a more layered vision of masculinity, balancing strength with vulnerability and presenting courage as something quieter and more introspective.

Created by master perfumer Aurélien Guichard, the composition revisits the signature structure of the original Hero fragrance. At its core remains the trio of cedarwood notes, now reinterpreted through a deeper and more sensual lens. Amber and smoky undertones are amplified by a dark leather accord, giving the fragrance a richer, more intense woody character.

Burberry FW 2024 at London Fashion Week: Our Favourite Looks

Daniel Lee has unveiled his third collection as creative director of Burberry, this time during London Fashion Week.

We believe that Burberry Winter 2024 collection is Daniel’s best collection for the English Fashion House so far and here are our favourite looks: