Liam Payne did it again, shirtless for new HUGO BOSS campaign

May 20, 2020 by Rey Magazine

After getting naked for his first Hugo Boss campaign - one which he famously described as "soft-core porn" - Liam Payne is back for round two (though with marginally more clothing this time around).

The Pop star, has teamed up with the luxury fashion house for a new 14-piece capsule collection of athleisure-wear, and has wasted no time removing some of it for the promotional campaign, shot by photographer Tom Craig.

The colour pallete combines black, white, navy, and red with the collection seeing Hugo Boss' signature logo rebranded as 'HUGO93.LP', in a nod to 'Strip That Down' singer Payne's year of birth.

Prada x Adidas: The top collaboration of 2020 is coming soon

November 09, 2019 by Rey Magazine

The rumor had been swelling since last month. It's now official since Prada and adidas have announced, on Instagram, preparing a duet project.

On social media, the tandem released the same snapshot of two adidas sneaker boxes in a Prada shopping bag . Should we expect new pairs of sneakers, a reinterpretation of an iconic sportswear brand or a line of clothing made from the signature nylon of the Italian company? Case to follow.

source: vogue hommes

Reebok X Victoria Beckham: #OUTNOW

January 23, 2019 by Rey Magazine

When high performance streetwear meets minimalistic design the result is so… Victoria!

Introducing the Reebok x Victoria Beckham collection, mixing the relaxed demeanour of elevated streetwear with technical performance, underpinned by the minimal sensibility intrinsic to Victoria Beckham’s aesthetic.

“Every time I launch something new, it’s because it’s something I want in my life,” Beckham says at the New York shoot for the campaign. “I’ve wanted to put a trainer in my collection for a long, long time, but it’s something that’s very specialized—I had to do it with a brand that had the technical experience and the know-how.” The result is fashion-forward in the extreme: Available in sunset orange and a very Victoria Beckham shade of camel, it’s a sock style with a leg that extends several inches past the ankle and a logo that merges Reebok’s familiar vector with their collaborator’s VB most seamlessly.

The new collection for men and women is out now and it has been our favourite athlesiure fashion proposal for 2019.

Shop the collection