BRAND ALERT: Jack London Reformed

A re-introduction, a return, a reconnection, a re-form.

Re-envisioned with a new mission, Jack London has been re-formed. Founder and Creative Director Jack speaks to REY about their new vision.

 In an era marked by rapid technological advancement, the chasm between human interactions continues to widen, resulting in fragmented connections and a longing for genuine unity.
 The essence of human connection often feels strained and diluted. Our bodies, sculpted by societal norms, yearn for a reinvigoration of desire and personal expression.


As we navigate this digital landscape, it is imperative to reform with authentic human connections, a sense that transcends the superficiality of virtual exchanges.
 The need for re-form enriches our personal experiences of our shared humanity.
 Allow a transformative role in reshaping your silhouette.
Tactile latex engages the sense of touch, offering a bold statement of individuality while simultaneously inviting deeper connections.
Each piece offers handcrafted uniqueness, meticulous style lines and precision construction. We aim to bring quality and well designed pieces, as we introduce new garments periodically to our platform.  

Looking ahead, we plan to incorporate gender fluidity within select pieces, to both empower and ignite connections through talking points over interesting fashion garments. 

We believe small additions create a unique vibe to the wearer.

Style, curiosity and unique pieces.

Available only from www.jackldn.co.uk


Equilibrium

A REY Exclusive Fashion Editorial, produced in London, UK.

Art Direction & Styling Antonia Barath

Photographed by Alex Pinero

Grooming Travis Nunes

Starring Callum Simpson @ SUPA Worlwide

Constructs of Desire

A REY exclusive Portrait Series, photographed in London, UK.

Concept & Photography by Alex Charovas

starring Alex Rocky

Constructs of Desire

by Alex Charovas

In the series "Constructs of Desire," my lens delves into the intricate interplay of body language, gender, and sexuality, inspired by the spirited debates ignited by Cameron and Kulick's (2003) groundbreaking work, "Language and Sexuality." This collection captures a fusion of analogue black and white and colour photography, accentuated by light leaks and a vintage aesthetic. The title itself, "Constructs of Desire," nods to the multifaceted nature of desire explored within the images.

Cameron and Kulick expanded the study of desire beyond mere sexuality, introducing the concept of ontological desire—an individual's yearning to embody or emulate qualities intrinsic to a specific identity. In the context of masculinity, this desire extends beyond societal constraints, revealing a compelling exploration of self-construction within cultural discourses.

Drawing inspiration from Stephen Whitehead's (2002) discourse on masculine ontology, the series navigates the pursuit of being and becoming masculine through performative acts. Masculinity, viewed as a social phenomenon, unfolds as a constant engagement in discursive practices that suggest and reinforce the desired identity. Through a lens of cultural discourses, the desire to construct and validate one's masculine self becomes a focal point.

The visual narratives within "Constructs of Desire" transcend traditional gender norms, as a physically powerful yet vulnerably posed male model challenges preconceptions. Portraits capture not only the details of a well-defined physique but also the adoption of feminine poses, emphasising the performative nature of desire, both ontological and interpersonal.

"Constructs of Desire" invites viewers to contemplate the multifaceted dimensions of desire, masculinity, and identity. Through a visual journey, this series challenges conventional norms, encouraging a deeper understanding of the performative acts that shape and express desire within the complex interplay of body language, gender, and sexuality.

Gender Neutral London Fashion Week to Launch With Digital Platform

British Fashion Council (BFC) today announces that for the next twelve months all London Fashion Weeks will merge womenswear and menswear into one gender neutral platform, to allow designers greater flexibility. For this June, London Fashion Week, will take a new form, as a digital-only platform in light of the current environment, and will run from 12th June 2020 through the time period of former London Fashion Week Men’s. The digital platform www.londonfashionweek.co.uk will relaunch and be for both trade and consumer audiences; embracing the cultural commentary, creativity and humorous spirit for which British fashion and London are known for.

Caroline Rush CBE, BFC Chief Executive commented: “It is essential to look at the future and the opportunity to change, collaborate and innovate. Many of our businesses have always embraced London Fashion Week as a platform for not just fashion but for its influence on society, identity and culture. The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity and product that you value, respect, cherish. By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future.  Designers will be able to share their stories, and for those that have them, their collections, with a wider global community; we hope that as well as personal perspectives on this difficult time, there will be inspiration in bucketloads. It is what British fashion is known for.”  

London Fashion Week June 2020 will put storytelling at its heart and give a voice to British fashion businesses and creatives, allowing them to tell their stories in these extraordinary times by tapping into London’s cultural zeitgeist and highlighting its position as a global multi-cultural city. Bringing the fashion community together, the platform will host exclusive multimedia content from designers, creatives, artists and brand partners, enabling collaboration and bringing together fashion, culture and technology. 
This new digital experience will be open to a global public and trade audience, and will work as a meet-up point, offering interviews, podcasts, designer diaries, webinars and digital showrooms, giving the opportunity to designers to generate sales for both the public through existing collections and the retailers through orders for next season’s products.

Alongside longstanding brand partners of London Fashion Week, British GQ, Evening Standard, JD.COM, INC, LAVAZZA, LetsBab, Mercedes-Benz, The May Fair Hotel and TONI&GUY, BFC has engaged a number of digital pioneering brands, including Amazon Launchpad, Facebook, Google, Instagram, JOOR, ORDRE/ORB360 and YouTube, who will all be activating content in unique ways, helping British designer businesses reach new public and trade audiences. The generosity and commitment of our partners, suppliers and supporters is more vital than ever. Please help us by acknowledging their support for London Fashion Week June 2020 alongside our Official Suppliers: Fashion & Beauty Monitor, Getty Images, Launchmetrics, S’well and Official Supporters: The Department for International Trade, The European Regional Development Fund and The Mayor of London.