Troye Sivan, Kelvin Harrison Jr. Among the Stars of Prada's Fall/Winter 2026 Campaign
Prada has unveiled its Fall/Winter 2026 campaign, bringing together Troye Sivan, Hunter Schafer, Kelvin Harrison Jr. and Chen Haoyu in a cinematic series that explores the beauty of everyday moments. Created by Miuccia Prada and Raf Simons, the campaign transforms ordinary scenes into intimate visual narratives where fashion becomes part of the story.
Directed by Academy Award-winning filmmaker Barry Jenkins, the campaign blurs the boundaries between cinema and photography, capturing spontaneous gestures, quiet emotions and natural movement. Rather than presenting traditional fashion imagery, each portrait feels like a still from an unseen film, inviting viewers to imagine the story unfolding beyond the frame.
Balancing portraiture with carefully composed still lifes, Prada continues to merge fashion, art and filmmaking into a single visual language. The result is a thoughtful campaign that highlights the Fall/Winter 2026 collection through authenticity, emotion and understated elegance.