Introducing THE STRANGER

Introducing the new menswear brand THE STRANGER.

The designer, originally from Cyprus, has taken inspiration from the second world war soldiers’ uniforms and he has combined it with his ideas on digital arts.

The new menswear collection is called Digital Metallaxis. Even though the designer doesn’t approach only men as he notes that the brand can easily be worn from both genders.

** ‘THE STRANGER’ new collection is coming out next month and it’s going to be the second chapter of “Digital Metallaxis”.

photography: Harris Kyprianou

Summer 2020: Pink Becomes The New Black

Checking all the menswear shows for the summer we all concluded to one thing: Pink is the color we will all be wearing this summer.

This spring-summer 2020 , pink is in all its forms and shades leads the fashion market. From knitwear to t-shirts, print shirts and shorts, the 50 shades of pink will be on everyone this summer and her is the proof:


Dior Men Fall 2019: The Tailoring Campaign

The new Dior Men campaign is now out and it seems that it’s all about tailoring this season.

The campaign is photographed by Brett Lloyd and styled by Melanie Ward.

Starring Clément Chabernaud, Kohei Takabatake, Ludwig Wilsdorff, and Malick Bodian.

London Fashion Week Men's: The SS20 Highlights

London Fashion Week Men’s SS20 has already finished; our editors have sent their feedback and favourite collections to post and here are our higlights from London, just before Milan’s celebration of menswear fashion.

Alexander McQueen: with SS20 presentation at #LFWM

Classic & Classy Oliver Spencer

Per Götesson: 3D Romance and Simplicity

Chalayan: Loving stripes and the new tailoring

Robyn Lynch for FASHION EAST: Pastels & Super Shorts

Mowalola for FASHION EAST: ‘Vampire’ is the new trend

Kris van Assche’s debut at Berluti during Paris Fashion Week.

It’s been 10 months since Kris Van Assche was appointed creative director of Berluti, departing the storied couturier Dior and setting up shop within a brand long-established not for its garments but, first and foremost, its “exquisite leather” and its handmade shoes. “Luxury takes time. I needed these months to understand Berluti and turn the page,” he reflected backstage. “It’s a totally different know-how: I come from a luxury house, but this is a different kind of luxury.”


Kris van Assche’s TRENDS proposals:

  • Scarlet - Hot Pink combination

  • Patinated leather on clothing ( even on suits)

  • Overcoats will always be … grey

  • Slim and skinny are the new lines on trousers.

  • Ponyskin is the next new thing on jackets and accessories.