Milan Fashion Week Men: The SS22 Highlights

Milan Fashion Week is officially over and here are the best moments of the men’s fashion celebration:

PRADA:

Super short shorts, sleeveless knits and tailoring (as usual) on its best.

Dolce & Gabbana:

Party mood with metallic colors, embellishment and D&G DNA hero pieces on the runway.

FENDI:

Pastel green and lilac, Tailoring combinations with super short shorts and crop tops.

ETRO Men:

Metallics, neon colors and the iconic Etro prints presenting the new image of ETRO Man.




SURF'S UP

A REY exclusive editorial, photographed in Hadrian’s Wall, North England.

Photographed & Directed by Jonny Richardson.

Starring Jak Lowdon @ Elite London.

Our favourite men's sneakers for Spring Summer 2021

What are the most fashionable pairs of sneakers for spring-summer 2021? Which collaboration has become viral on social media?

Below you can check out our favourite sneakers to invest in this season:

Converse x Kim Jones sneakers

Louis Vuitton LV Trainer "Upcycling" sneakers

Dolce & Gabbana Daymaster Multi-Colour Sneakers

Kim Jones x Nike Air Max 95 sneakers

Maison Margiela x Reebok sneakers

Dolce & Gabbana Daymaster Hand-Painted Sneakers

Hard Clo SS21 : The ''Is it Love'' Campaign

The Greek urban fashion brand HARD CLO unveiled its SS21 collection.

Get inspired by the director’s statement about the collection and discover the ‘‘IS IT LOVE’’ SS21 story below:

“Over the past few decades, it has often been said that we no longer have an addressee for our political demands.

But that’s not true. We have each other. What we can no longer get from the state, the party, the union, the boss, we ask for from one another.

And we provide. Lacan famously defined love as giving something you don’t have to someone who doesn’t want it.

But love is more than a YouTube link or a URL. This beautiful negative flip of what is commonly considered the most positive force

in the universe helps us begin to see love’s fullness and endless bounty, as based in emptiness and lack—in mutual loss.”


Ludovic de Saint Sernin SS2021 Campaign

Ludovic de Saint Sernin took inspiration from within his own community to create a collection as an homage to the people that inspired him to do “E-Boy”.

The collection aims to celebrate the online community that Ludovic built around his brand. It’s a reflection on how boys and girls create their own online persona and aesthetic world, how they portray themselves, what they choose to share, and how they choose to share it.

Ludovic de Saint Sernin Spring/Summer 2021 collection is out now:




IKEA Clothing Capsule Collection: Launching This Summer

Ikea is obviously on all fronts: after a successful collaboration with Virgil Abloh, the Swedish giant signs its very first clothing capsule.

The Swedish giant has just unveiled EFTERTRÄDA , its first clothing and accessories capsule consisting of hoodies, t-shirts, tote bags, towels, umbrellas and reusable water bottles. A barcode motif that sublimates the pieces refers to the firm's famous Billy library . The only downside is that this collection will go on presale on July 31 on the Ikea Japan e-shop . We hope that the collection will soon be available in Europe as well.


source: vogue hommes

sunkissed.

A REY exclusive fashion editorial.

Photographed by George Lavantsiotis

Styling Filip Vlajovic / Starring Filip Vlajovic

'Converse Renew' collection goes colorful for the summer

Converse reveled its second Renew collection by using upcycled textiles and recycled cotton canvas blends for anotjher one season.

This summer’s colorful Renew capsule highlights Converse’s proprietary recycled cotton canvas process, using discarded cotton canvas scraps from the footwear manufacturing process to create new sneakers.

Created with a blend of 80% virgin cotton and 20% recycled cotton, the tri-panel execution on the Chuck 70 takes cues from earthy tones like prairie sand, branded melon, noble gray, and mellow rose.

KUST. SS20: Underwear Sports Campaign

KUST. unveiled its SS20 campaign project.

Offering a variety of styles that offer ease of movement, while protecting your modesty, KUST’s sustainable underwear is ideal for summer sports and activities.

Starring @lavofficial_

Photographed by @jakubkuboviak and styled by @kust.premises team.

5+1 essential beauty products for a man

Mens skin care is something very important in order to keep your skin young and fresh, especially in the hot weather.

Here are 5 man beauty products you need for a flawless skincare routine this summer:

The cleaning gel : CLARINS

As gentle as cleansing milk, and as effective as soap, this creamy mousse floats away make-up, pollutants and pore-clogging debris. Softens, smoothes and soothes. Clean-rinse formula neutralises the drying effects of hard water.

The moisturizer: CLINIQUE FOR MEN

Lightweight formula controls oil for a matte, shine-free look. Oil-free hydration improves skin strength. Smooth on the face and neck.

**BEAUTY EDITOR’S PICK:

YSL TOUCHE ÉCLAT ALL-IN-ONE GLOW

A skin-loving, all-in-one medium coverage tinted moisturizer with SPF 23 that evens complexion, eliminates dullness and smooths fine lines. This good-for-you product is made in France with the finest pigments and ingredients that respect and care for the skin. The formula is oil-free, non comedogenic, talc-free and dermatologist tested.

The scrub or exfoliant: SHISEIDO

An invigorating face scrub that eliminates roughness, blackheads, and dull surface cells with triple deep-cleansing action. Gives dull fatigued skin a look of fresh energy.

 Concealer: BIOTHERME HOMME

Combined with signs of fatigue and stress, eye cream is inevitable in the skincare routine.

The perfume: TOM FORD COSTA AZZURRA ACQUA

Cool. Salty. Refreshing. Costa Azzurra Acqua merges cool air and refreshing waters as one. The salty waves of wind and sea collide with the warmth of the sun on the body, tempering its pulsating, red-blooded heat.

REY bonus? Sun cream: KORRES

A new generation, silicone-free suncare collection that visibly reduces wrinkles and brown spots, as reported by dermatologists.

Check out all the beauty & grooming products on BEAUTY LINE online.

COVER CREDITS:

Photography by Nina Lass, Grooming Christos Theophanous, Model is Andrianos


KVRT STVFF: Introducing 2020 Swimwear Capsule Collection

LATTE and LIGHT GREEN join KVRT STVFF’s colorway as an unexpected first approach to color in their black and white universe. This new collection adds a playful accent to the brand and maintains KVRT STVFF’s constant of highlighting and enhancing the male body. Photography by Angel de la Iglesia.


Dark Ocean

Photographed by Josh Brandão

Styling Jody Van Geert

Grooming: Aaron Henrikson Hair: Thiago Menezes & Vitor Barreto

Starring Bruno Krause, Felipe Portella, Gabriel Meroto @ 40 Graus Models, Rio de Janeiro

Video Editor: Nicolai Kornum

Photography Assistants: Bucker Nunes & Rebecca Oliveira

Styling Assistant: Cecile de Mul Make Up Assistant: Gabriel Gomez

Modus Vivendi launches the Camouflage Swimwear Line

The elevated Modus VIvendi camo print offers a fresh approach on military fashion for this summer. 

New adventures and new beginnings this summer with the Camouflage Swimwear line. The new elevated swimwear line has larger pattern, is bolder and its pastel character creates a contradiction you`ll love.

Discovering new lands literally and metaphorically while battling and winning with habits it’s this summer’s moto. Be the change you want to see.

 The Modus Vivendi Camouflage line, available in black and white, features a colorful unique camo print in each piece and internal strings. This swimwear is super comfortable, offering minimal coverage with the MV logo embossed on the back. Made from polyamide elastane fabric, this swimwear line is masculine and sexy, ideal for the man who dares to challenge reality and conquer new levels.

The Camouflage line comprises of Briefs, Low Cut Briefs, Shorts, Trunk Boxers & Towels.

Photographer: Joan Crisol @joan_crisol  

Models: Pedro Gonzalez @pedrogllez & Sergio Diaz Rullo @xgio_bdr

Videographer: Raul Flory @aticonorteproducciones

Location: Tenerife, Canary Islands

Burberry Launches “Reburberry Edit”

Burberry is launching a curated edit of 26 styles from the Spring/Summer 2020 collection, crafted from the latest sustainable materials used across the Burberry product range.

The collection is part of the label’s industry-leading product sustainability programs and building on a heritage of innovation. The introduction of the ‘ReBurberry Edit’ coincides with the global roll-out of dedicated sustainability labeling across all key product categories. The labels will, for the first time, provide customers with an insight into the industry-leading environmental and social credentials of the Burberry program.

Summer 2020: Pink Becomes The New Black

Checking all the menswear shows for the summer we all concluded to one thing: Pink is the color we will all be wearing this summer.

This spring-summer 2020 , pink is in all its forms and shades leads the fashion market. From knitwear to t-shirts, print shirts and shorts, the 50 shades of pink will be on everyone this summer and her is the proof:


Maison Margiela revisits its iconic Replica sneakers

Maison Margiela unveils the “Vintage Graffiti” sneakers inspired by the iconic Replica shape of the house, exclusively to Mytheresa Men.

During.1994 Martin Margiela decided to launch the first Replica pieces and then in 1996 the Gat sneaker took his attention somewhere in Austria. The designer produced the first replica sneakers for the first time during a presentation of the Artisanal line. in 1999.

Collector sneakers

In duet with Mytheresa Men , Maison Margiela signs a new pair of sneakers directly inspired by those initiated during the 1999 presentation of the Creator's Artisanal line . Vintage Graffiti Replica models have a series of handwritten inscriptions and painted soles. Displaying a price of 550 euros, these ultra desirable sneakers are already available, exclusively, on mytheresa.com .

HardClo Spring Summer 2020: The Lookbook

HardClo unveiled the lookbook for its Spring/Summer 2020 “MAYDAY” collection.

The Creative Director Yiorgos Mesimeris notes,

“Drawing inspiration from Gericault’s Medusa, this collection is based upon the worst traits and the best virtues of the human nature. Hope, mirages, bad weathers and winds, treason. Everything coincides to become part of our reality, either political, personal or even environmental. All constitute hazards. Yet the will to strive and survive always got the best out of a worst-case scenario. When everything seems to have fallen apart, never-ending courage finds a gleam of light to cease upon. Chaumery was inadequate and traitor, Africa Battalion wanted what was rightfully theirs. Medusa was a hope in utter darkness. And a song we sang as children without knowing the consequences it carried.”

Photographed by Spiros Kokkonis

Styled by the HardClo team

starring Marcel Goralczyk

The Super Short Shorts Are The Supreme Trend For The Summer

Inspired by 70s and designed with patterns and colours from the 90s, the style proposal from Prada Men last summer seems to be the must trend for Summer 2020.

Quite sexy and unusual at the the same time for the men’s world, the super short shorts came back and we can notice them in every fashion house and high street brand.

The shorter it is, the more it is trendy and we chose our favourites from the 2020 men's fashion shows to refresh your mind and inspiration mood:


photography: vogue.com

Our Strange Obsession with Joe Exotic and how to get the TIGER KING Look

If you haven’t seen Tiger King: Murder, Mayhem, and Madness, you definitely have to add it in your quarantine Netflix agenda; and believe me you will finish it by this weekend. ( 7 episodes documentary - limited series)

The true-crime docuseries plays a serious logic game with you as it unveils all the crazy adventures of Joe Exotic and his antagonists ( Including mysterious murders, drugs, illegal animal sales and more). Watching it you might have a small cultural shock (at the beggining at least) but while watching the episodes it becomes addictive and you finally become strangely obsessed with the characters and their personal style.

Our favourite style persona is definetely The Tiger King - Joe Exotic. Mr Joe delivers a very unique kitch style which becames ‘‘cult’’ and trendy in its own way.

Vogue’s editors note: ….Filled with animal prints (natch), sequins, and tie-dye, his look is cowboy drag filtered through a lens of bad taste and shrooms. The result is horrible, hypnotic, and shockingly on-trend!

Well, I have to warn you though… living our most difficult period at home and watching ‘Docuseries’ TIGER KING can be a dangerous combination… Don’t be surprised if we come out of this lockdown with mullets, DIY piercings, and home tattoos.

If you finally fall in love with his crazy and ‘in-style’ look check out your wardrobes and I am sure you will find some statement pieces to create your summer look.

Otherwise get inspired from our TIGER KING list below: