Ludovic de Saint Sernin FW25 Campaign: Power Play

For Fall/Winter 2025, Ludovic de Saint Sernin brings his signature sensuality to the boardroom. Starring Amelia Gray alongside Alejo Humanes and Lewis Gillooley, the campaign plays with themes of power, control, and desire—merging officewear with after-hours provocation.

Shot by Stuart Winecoff and styled by Carlos Nazario, the imagery channels Helmut Newton’s cool eroticism: crisp shirting peels back to reveal latex and leather, while sharp tailoring contrasts with intimate moments—a kiss between boys, a mistress in command.

It’s a wardrobe built for 9-to-5-to-9, where fantasy meets functionality. Saint Sernin’s message is clear: power isn’t just what you wear—it’s what you dare to reveal.

ALEX

A REY Exclusive Fashion Editorial produced in Athens, Greece.

Photographed by Matthew Alatsatianos

Art Direction Nicolas Exarchos

Introducing Alex Marku @ ACE Models

MODUS VIVENDI 2025 Swimwear Campaign

As summer winds down, MODUS VIVENDI keeps the heat alive with a bold new swimwear collection that fuses standout style with sustainable design. Think bright tropical prints, sleek solid tones, and silhouettes built for everything from wave-chasing to poolside lounging.

Part of the brand’s Responsible Edit, each piece is made entirely from recycled plastic bottles—delivering comfort, durability, and a lighter footprint. Quick-drying fabrics and flexible fits ensure these suits move with you, not against you.

MODUS VIVENDI proves that sustainability can still turn heads.

BODY LANGUAGE

A REY exclusive Story, produced in Valencia, Spain.

Photographed by Lucas Vázquez.

Introducing Giacomo Perconig

RUENDA

A REY exclusive Story, produced in Majorca, Spain.

introducing RUENDA

Photographed by Flor Rajo.

Denim Story featuring Calvin Klein.

EXPOSED CONTROL

A REY Exclusive Conceptual Editorial, photographed in Espacio Beyond Studios, Madrid.

Photography & Direction Juan Carlos Toledo

starring La Jeanine

featuring H K LIQUIDS