Ludovic de Saint Sernin Heads To Rio For His Latest Swimwear Campaign
Ludovic de Saint Sernin continues his annual destination swimwear series with a vibrant new chapter set against the unmistakable backdrop of Rio de Janeiro. Captured by Spanish photographer Jorge Perez Ortiz and styled by Pau Avia, the campaign embraces the city's unique blend of sensuality, freedom, and effortless glamour.
The imagery unfolds across some of Rio's most iconic settings, from an Oscar Niemeyer-designed residence in São Conrado to sun-drenched beaches, rugged coastal rock formations, and the endless blue of the Atlantic Ocean. Each location serves as a natural extension of the collection's spirit, highlighting the intimate relationship between the body, fashion, and the landscape.
For Ludovic de Saint Sernin, Rio was a natural choice. Few cities in the world embody beach culture with such authenticity, where swimwear transcends functionality and becomes a true expression of identity. That philosophy aligns seamlessly with the designer's vision, one rooted in confidence, self-expression, and personal freedom.
The result is a campaign that feels both cinematic and intimate, celebrating the energy of Rio while reinforcing the sensual aesthetic that has become synonymous with the Ludovic de Saint Sernin universe.
