The new ETRO is finally here! Young and Fresh but still luxurious, the Milanese brand is going to be one of our favourites in 2021. Powerful silhouettes, colorful pieces and of course the legendary ETRO patterns were all around the Fall 2021-22 Show at Milan Fashion Week
The new Men’s Fashion Editor of Schön! Magazine talks exclusively on REY.
The Italian stylist who managed to put his name in some of the most important fashion publications ( Wonderland, Vogue, L’Officiel and more), talks to REY about fashion and styling, his personal experience in fashion and many more.
After studying and working in Rome, Luca moved to London to work in fashion. For him everything started at Selfridges where he used to work. His passion for fashion made his clients to want more and more from him and his personal styling skills push him to search more about it.
Was it easy for you to get the first job as a fashion stylist? How have you started your fashion journey?
My first experience in fashion was as an intern in the Fendi Head Office in Rome. I spent 6 months working on: digitisation of the brand's historical archive, rearranging and making a selection of sketches by Karl Lagerfeld, organising exhibitions of furs in Japan, dealing with the restoration of ready-to-wear and accessories from the archive (only to mention a few). It was an incredible experience! I learned a lot from it and definitely made me understand how to deal with different situations in the world of work. My strength of will and curiosity have always guided me during my journey. After the internship I moved to London looking for a new adventure. I started working for Selfridges, famous luxury department store in Central London, as a client advisor first and then as a manager. After years on the shop floor dealing with clothes and styling clients, from all over the world, I suddenly understood that styling was my real passion. Mixing and matching different garments and brands I was able to express myself creating looks. So I decided to look for an internship in the editorial business and Wonderland was my start up. I was in charge of 4 different publications (Wonderland, Man About Town, Rollacoaster and Gaytimes). I started just shooting for online. I was constantly experimenting with styling and working with different artists and after few months I started shooting printed projects. From that moment on, I have never stopped: covers, editorials, worldwide campaigns (Swatch, Netflix, Fiorucci, Police just to name a few) and celebrities.
How would you describe yourself as a stylist? What is your vision?
My personal style is sexy, rock n’ roll which influences my work too. On set I use lot of leather, transparent garments, ripped denim, animalier prints, lace and accessories. I love making models/ talents feel confident and sensual. I have created my own aesthetic through the idea of beauty that I have developed over the experiences and the years. Once Sofia Loren said :'A woman’s dress should be like a barbed-wire fence: serving its purpose without obstructing the view’. Italia is love, sex and culture. Being Italian definitely has influenced my vision.
Editorial or Celebrity styling?
I like both! When I am on set with models i don’t have any filters, I can let my imagination runs wild. They follow my directions and wear whatever I want.
Completely different when I style celebrities, they have their own brand to consider. My job is to make them happy and confident spotlighting their personalities. It is definitely more challenging than models. But I am an Aries, I love challenges!
In your job you have to study about fashion and search for ideas all the time. How do you find inspiration for your projects?
My main sources of inspiration are: music, art, cinema and fashion. Living in this era where technology is fundamental, social media definitely influence and inspire my work too. Even my country has been influenced me through: the origins, history, culture, and therefore its cinema, its literature and the characters that were its icons.
Have you found your muse? Any other models we should watch?
Personally I have more than one. I always discover new people who are a source of artistic inspiration. Right now I am obsessed with : Zendaya, Rosalia, Lizzo and Billie Ellish. They are all strong, stylish and talented women. In terms of model I am obsessed with : Aweng Chuol (who I shot for Collectible Dry), Fernando Lindez, Alton Maison, Mica Argañaraz.
You have worked with a lot of celebrities. Which collaboration was your favourite and why?
Few months ago I worked on one of the most memorable projects I've done so far. I styled the worldwide campaign for Police ( brand that produces sunglasses and accessories) with Lewis Hamilton. The formula one driver has been five times Formula One World Champion. He is often considered the best driver of his generation and widely regarded as one of the greatest drivers in the history of the sport. Fast cars are not just his interest, he is also really into fashion. Lewis has teamed up with the American fashion designer Tommy Hilfiger to create his own line called TommyXLewis and he did the same with Police designing his own sunglasses collection.
Styling and spending time with him on set was really inspiring. Unfortunately I can’t tell you more… the campaign is coming out soon. Can’t wait to share it with all of you!
Even shooting one of the main character from Game of Thrones : Maisie Williams. She was so lovely on set and she looked stunning wearing all Moschino for the cover story. I decided to make her completely different than the character she played in the famous series. She was colourful, sexy and confident. Stay tuned more celebrities and amazing projects are coming out soon.
Do you follow the trends? Which look is your favourite for this autumn/winter? (menswear)
it all depends if i am into the trend. I always try to propose stories that represent me and my vision.
My favourite trends for Autumn/ Winter are : grunge, dyed hair, cargo pants, military and oversize tailoring.
Favourite new designers?
Marinne Serre, Richard Quinn, Dilara Findikoglu Daniel Flewtcher, CMMN and John Lawrence Sullivan.
I’m also obsessed with Daniel Lee, the new creative director of Bottega Veneta. I really like his vision, his daring and courageous creativity.
Favourite SS20 collections?
Prada, Louis Vuitton, Fendi and Ludovic De Saint Sernin.
What advice would you give to someone who wants to start a career in fashion?
First of all choose an area of fashion where you would like to work. Fashion jobs include everything from: photography, styling, merchandising, buying to designing. Try your hardest to get as much experience as possible : internships are always a good way to start.
Don’t give up. Life rewards those who work hard at it.
Any future plans or project you would like to share with us…
I am travelling a lot this year and I have a lot of stories and a couple of campaign dropping soon. Look out for them across my channels below:
GCDS invites you to K-HAWAII…. in Milan!
K-Hawaii is GCDS’s modernized amalgamation of the word Kawaii (cute or adorable in Japanese) and Hawaii, one of the most beautiful places in the world, a tropical paradise rich with history. GCDS presents summertime seduction, where Kawaii is cute and at the same time sexy. This futuristic take on manga touches on the very concepts that formed the genre: a careful balance of suspense and humor, regulation versus fantasy, and idealized love featuring over-stylized and over-sexualized heroines.
Kawaii is represented by iconic pop symbols from The Care Bears to Hello Kitty, with vibrant colors and playful prints, all fused together by Anna Trevelyan’s styling.
“Bottega Veneta is about the individual; it's for you," Daniel Lee ends in a press release on Bottega Veneta's recently concluded spring/summer 2020 women's and men's runway show, and we have to admit that the men’s collection was one of our favourites.
Set within the walls of the Palazzo del Senato, the floor of the venue was completely covered in cream Intrecciato encased in glass.
Sweaters with skin-baring details. remarkable leather pieces including some very cool boxer shorts, and relaxed tailoring were seme of the main elements of men’s collection. The styling gave a feeling of a ‘tailored sportiness’.
Donatella Versace continues to draw from the archives of her brother Gianni, to transport the fashion house towards the future.
The group, gang, the Versace family becomes a pretext to tell stories of very different women, but all strong, brave, sexy and confident. While tartan is the symbol par excellence of belonging, Donatella Versace decides to blend together different eras and styles.
The leather bustier celebrates a 80s glamorous, pleated skirts and argyle sweaters are combined with punk and wasp and evening dresses are worn over the logo T-shirt in full DIY style
source: Vogue Italia
Gucci opened Gucci Garden within the Palazzo della Mercanzia in Florence on January 10, just in time for this year’s Pitti Uomo trade show. Renovated by Alessandro Michele himself, the space holds several exhibition rooms overseen by critic and curator Maria Luisa Frisa, as well as a boutique filled with exclusive products, and a restaurant with the best chef in the world, Massimo Bottura, at its helm. Now, for the 95th Pitti Uomo in January 2019, Gucci has unveiled its plans for a brand-new exhibition, after dedicating one to Alessandro Michele’s collaborations with the house the designer’s homage to Björk’s. Two news artists, succeeding the work of Coco Capitán and Jayde Fish, will present their new murals.
Spread over two floors, the Gucci Garden highlights the history of Gucci, from its founding in 1921 to the present day, through a series of exceptional artefacts such as clothes, accessories, video installations and pieces of art. Each room explores the inspirations that were driving forces behind the house’s success, such as flora and fauna, one of Alessandro Michele’s favorite sources of inspiration and a recurring theme for several seasons now. Artists such as Coco Capitán, Jayde Fish and Trevor Andrew who all contributed to Gucci’s rise in the art world, have also contributed to the space, redecorating its walls with their unique artistic vision. Following the work of Capitán, Fish and Andrew, two new artists will take over the Gucci walls on January 8 2019, just in time for the 95th Pitti Uomo. The new exhibition will take over from the Björk-themed presentation currently in place.
source: vogue hommes
After the huge success of the London’s Design Museum exhibition "Azzedine Alaïa: The Couturier", a new announcement confirmed the good news.
The exhibition is travelling to Milan and it will be open on the 20th of September for four days only!
Showcasing his creations from the early 1980s and following his creative path right up until his final Paris Couture show in July 2017, the retrospective is curated by fashion historian Olivier Saillard, who, it’s safe to say, knows the ‘King of Cling’ and his work like the back of his hand.
Saillard was also behind Alaïa retrospective Je Suis Couturier, which took place in Paris earlier this year. The exhibition brought together looks including the iconic purple hooded gown worn by Grace Jones in 1985 Bond film A View to a Kill and a series of dresses worn by the likes of Naomi Campbell, Linda Evangelista, and Helena Christensen.
Taking place in the Italian city’s Palazzo Clerici throughout fashion week, the exhibition runs from September 20-25. Book your flights now, fashion fans.
