September's favourite: The new version of Dior SAUVAGE

Dior launches a more intense version of the Sauvage fragrance. Zoom on this fragrance that highlights the darkness that is in you ...

Launched this autumn, the new version of Sauvage, still played by Johnny Depp , wants to be even more powerful, denser, darker than its original version imagined in 2016. But how can one darken a perfume to make its wake even more mysterious? ? Answers with François Demachy, Perfumer-Creator Dior .

source: vogue hommes

Paris Fashion Week Men's:Kim Jones' debut with Dior Homme SS19

Kim Jones made his debut in Paris on Saturday afternoon as artistic director for Dior Men, the rechristened Dior Homme, completing the changing of the guard for the spring/summer 2019 season. In a tribute to Dior and to his own heritage, Jones invited Prince Nikolai of Denmark to start the show.

The British designer mined the Dior archive for inspiration to pay tribute to the man who established the fabled brand in 1946.This aesthetic approach lends itself to a softer, more relaxed Dior Men than we are used to seeing. 

Dior Homme SS19 has streetwear touches and elements but Jones moved away from the huge trend, offering to the audience pure tailoring luxury. “I’ve moved away from that a bit,” he explained. “[That’s] easy modern menswear; this is a lot more elegant and sophisticated and a little bit romantic too, which is what Dior is.”

source: guardian.com

'Very Cool Spray' by Dior Homme will be your favourite fragance this summer

This summer, Dior Homme has the ideal fragance for you. Light, sport, casual and modern for daily use, is going to be your favourite summer perfume.

The "Very Cool Spray" by Dior Homme  invites you to apply
 the perfume with a free and generous gesture at any time of the day.

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This new way of wearing perfume inspired François Demachy, Parfumeur-Créateur Dior,
 to adapt his composition on Dior Homme Sport Eau de Toilette.

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The revamped Dior Homme Sport features a lightened Citron scent and a more distinctive fruitier Blood Orange note. The base calms with vetiver, cedar, amber wood and sweet vanilla scents.

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The new Dior "Very Cool Spray", is a sporty, yet elegant perfume that creates an air of romance. 


In conclusion, the fashion house has chosen once again, the actor Robert Pattinson as the face of the "Very Cool Spray" campaign.

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