Ludovic de Saint Sernin Fall 2020

The erotics of the exposed male chest are something to look at a bit closer this season. Well, at Ludovic de Saint Sernin, you can’t help it—the naked perfection of the youthful body, flashed with open shirt and gold medallion, is right at the center of attention with his brand. While the hench chest is nowhere to be seen on the runways, the comeback of a body type that hasn’t been seen since the ’70s (when all boys looked like this, not just Iggy and Bowie) is in full cry all at the 2020 men’s shows.

vogue.com



WE LOVE Ludovic de Saint Sernin's first underwear campaign

"Sex, love and freedom" are the words chosen by Ludovic de Saint Sernin to characterize his first collection of underwear, embodied here by the playboy-like model Diego Villarreal.

Ludovic de Saint Sernin label is representing “a return to beauty, seen via sensuality and sexuality, with an exacting approach to design and make”.

The campaign photographed in New York by photographed by Thomas Giddings.

De Saint Sernin will show his Spring/Summer 2020 collection as part of the official men’s fashion week schedule in Paris on June 23, 2019.