David Beckham’s Eyewear AW25 Campaign Finds Quiet Luxury in Marrakech
For the Fall-Winter 2025 season, Eyewear by David Beckham lands not in the spotlight, but in the shadows—specifically, the shaded courtyards of a riad in Marrakech. Here, amidst filtered light, patterned wood, and cool clay walls, Beckham trades the pitch for a quieter role: that of a global connoisseur at ease in his private retreat.
The setting reflects the eyewear itself—produced by Safilo and envisioned by Beckham—with an emphasis on atmosphere, detail, and timeless design. The new collection introduces two distinct families: Timeless Icons and Origami. The former draws on the kind of enduring shapes—crafted in acetate and metal—that once defined a face for decades. The latter, a feat of design and engineering, features foldable sunglasses that collapse smoothly into the palm, sleek as a snapped lighter.
New this season, The Curator frame arrives with oval lenses and minimalist temples—precise, editorial, and refined. It’s eyewear for the man who wants to be seen thinking as much as looking. Decorative only through discipline, the collection speaks to Beckham’s own evolution: global, exacting, and quietly iconic.
