VTMNTS : Vetements' new brand for SS22

Vetements co-founders Guram Gvasalia and the Gvasalia Foundation have finally launched their “secret project”, a new brand called VTMNTS.

VTMNTS is making its debut with a Spring/Summer 2022 menswear collection featuring 100 numbered looks. “The number of looks is symbolically chosen to show our 100% commitment to the fashion industry. We want to make this industry a better place.” – said Gvasalia

VTMNTS is a brand for all genders, deeply rooted in traditional menswear. The idea of a traditional logo is erased and replaced with the barcode – a signature element of VTMNTS, that will only be recognized by those who know. The aim of the brand is to redefine traditional luxury for the next generation.

Check out below some of our favourite VTMNTS SS22 looks:

Balenciaga AW 2019-2020 at Paris Fashion Week

Demna did it again, as he managed to present us another fresh view of the ‘New’ Balenciaga era.

Showcasing more than 100 looks in total and with menswear being a very strong presence on the catwalk, he managed to deliver what his fans and the fashion world was expecting to see at Paris Fashion Week.

Noteable 90s elements, extra-wide shoulders, bold colours, clean lines and the ‘Demna’ tailoring on its best; here are some of our favourite menswear looks at Balenciaga Ready to Wear Collection.

photography: vogue.com

Agender

Photographer Jacob Sztor

Styling Martina Ghia

Models : Ashraf Ejjbair & Hannah Daykin

Mua & Grooming: Sergio Alvarez

Assistant Stylist: Saik Gonzalez