Ami Paris Introduces the Mirage Sneaker

Ami Paris steps into new territory with the launch of the Mirage sneaker, a unisex essential that blends streamlined design with all-day wearability. Built for life in motion, its aerodynamic silhouette echoes the brand’s relaxed, Parisian elegance.

Rooted in Ami’s “vestiaire” philosophy—where casual meets considered—the Mirage draws inspiration from the energy of local creatives and the friendships that shape city life. Designed to move seamlessly from studio to sidewalk, it’s more than a sneaker—it’s a lifestyle statement.

Technical craftsmanship meets street sensibility: soft ergonomic uppers, textured rubber wraps, and signature touches like the Ami de Cœur emblem and branded pull tab. Available in mesh tones ranging from bronze green to ivory beige, and in crisp white Nappa leather for a minimalist take.

Lightweight yet grounded, the Mirage is Ami’s answer to modern movement—refined, flexible, and ready to go wherever you do.

Victoria Beckham - Unfiltered: A Rare Look Inside Her World in Netflix’s New Docuseries

Victoria Beckham: Beyond the Spotlight

From chart-topping pop icon to revered fashion designer, Victoria Beckham has always been in motion—shifting, shaping, and steering her narrative with precision and style. Now, a new three-part docuseries is set to peel back the layers on one of the most talked-about women of our time.

Premiering October 9, Victoria Beckham is directed by Nadia Hallgren (Becoming) and produced by the team behind the Emmy-winning BECKHAM. It offers a rare and intimate portrait of a woman who has lived most of her life under the glare of the spotlight—yet remains largely misunderstood.

The series traces her journey from a driven young girl in England to global superstardom with the Spice Girls, through her headline-grabbing romance and enduring partnership with David Beckham, to her second—and arguably most ambitious—act: carving out a respected place in the rarefied world of high fashion.

But this isn’t just a retrospective. The docuseries follows Victoria as she prepares for what may be her most daring moment yet—a runway show at Paris Fashion Week that could redefine her brand. Past and present collide in vivid detail, revealing the discipline, vision, and vulnerability behind the polished exterior.

Featuring insights from fashion titans like Anna Wintour, Tom Ford, and Roland Mouret, as well as close confidantes including Eva Longoria and her husband David Beckham, the series promises to go beyond tabloid headlines and Instagram grids. What emerges is a portrait of a woman who has mastered reinvention—not for show, but for survival.

Victoria Beckham isn't just a story of fame—it's a testament to resilience, evolution, and an unshakable commitment to authenticity in an industry that demands transformation at every turn.

Mark your calendars: The docuseries premieres October 9. This time, Victoria isn’t just setting the narrative—she’s owning it.

Balenciaga Reimagines Perfumery with a Bold New Fragrance Collection

More than seventy-five years after introducing its inaugural scent, Le Dix, Balenciaga returns to the world of fragrance with a striking new vision. The house has just unveiled a collection of ten perfumes—each a study in contrast, tension, and transformation. This launch isn't just a revival; it's a reinvention.

Moving beyond the conventions of traditional perfumery, the new collection captures the disruptive spirit of Balenciaga, channeling the house’s radical aesthetic into scent. Here, fragrance becomes form—sculptural, precise, and unapologetically modern.

At the heart of the collection lies a tribute to Cristóbal Balenciaga, the Spanish couturier whose mastery of cut and silhouette reshaped fashion. These fragrances are steeped in the olfactive codes he established, yet reinterpreted through a contemporary lens. They speak to the brand’s rich heritage while carving out space for a bold, forward-facing narrative.

This isn't just about perfume—it’s about identity. Each fragrance serves as a sensorial expression of Balenciaga’s DNA, where artistry, structure, and emotion intersect. It's a collection that blurs boundaries between past and present, memory and reinvention, scent and self.


PASTORALE

A REY Exclusive Editorial

Photographed & Styled by Alexander Yantyushev

starring Georgy Amoev @ Lumpen

Pietro Boselli Gets Wet — And Philosophical — in His Steamiest Shoot Yet

Pietro Boselli is no stranger to thirst traps — but his latest series dives deeper. Shot against the sun-drenched backdrop of Piana degli Ulivi di Ostuni, Aliquid Aqua Inest (Latin for “there is something in the water”) sees the sculpted polymath turning a simple outdoor shower into a moment of sensual meditation.

Yes, the water clings. Yes, the light hits just right. But beneath the heat and skin, there’s something more: a quiet invitation to rethink what pleasure, wellness, and modern masculinity really look like.

With 3.4 million Instagram followers and counting, Pietro isn’t just serving body — he’s curating a lifestyle. Call it la dolce vita 2.0: equal parts philosopher and fantasy, sweat and soul.

These aren’t just hot pics — they’re a vibe, a vision, a challenge to live (and look) beautifully.

David Beckham’s Eyewear AW25 Campaign Finds Quiet Luxury in Marrakech

For the Fall-Winter 2025 season, Eyewear by David Beckham lands not in the spotlight, but in the shadows—specifically, the shaded courtyards of a riad in Marrakech. Here, amidst filtered light, patterned wood, and cool clay walls, Beckham trades the pitch for a quieter role: that of a global connoisseur at ease in his private retreat.

The setting reflects the eyewear itself—produced by Safilo and envisioned by Beckham—with an emphasis on atmosphere, detail, and timeless design. The new collection introduces two distinct families: Timeless Icons and Origami. The former draws on the kind of enduring shapes—crafted in acetate and metal—that once defined a face for decades. The latter, a feat of design and engineering, features foldable sunglasses that collapse smoothly into the palm, sleek as a snapped lighter.

New this season, The Curator frame arrives with oval lenses and minimalist temples—precise, editorial, and refined. It’s eyewear for the man who wants to be seen thinking as much as looking. Decorative only through discipline, the collection speaks to Beckham’s own evolution: global, exacting, and quietly iconic.

THE HORTONEDA TWINS

A REY Exclusive Editorial photographed in Madrid, Spain.

Photographed by Lucas Vázquez

starring Juan & Cesar Hortoneda

Liquid Skin

A REY Exclusive Fashion Editorial produced in Quesa, Valencia, Spain.

Photographed & Directed by Adrian S. Navarro

Lighting & Set Assistant Victor Lara

Introducing Cristian Serra


Maison Margiela Launches Line 2: A Bold New Chapter Beyond Fashion

On September 3, 2025, Maison Margiela introduced Line 2, a revolutionary platform that transcends traditional fashion to focus on intangible cultural collaborations. Departing from clothing and accessories, Line 2 brings together artists across disciplines to create immersive experiences that challenge and expand the brand’s creative identity.

The first project, Elsewhere, Rhema, Open Torso, is an innovative installation by visual artist Heemin Chung and sound designer Joyul, currently showcased at Maison Margiela’s flagship store in Seoul’s Hannam district through September 28. Combining evocative visuals with immersive soundscapes, the installation explores themes of memory, transformation, and the fluidity of identity. This launch marks a significant evolution for the Maison, reinforcing its reputation as a pioneer that continually redefines what fashion—and culture—can be.

DSQUARED2 Marks 30 Years of Fashion Rebellion with FW25 Campaign

DSQUARED2 stole the spotlight at Milan Women’s Fashion Week, turning their 30th anniversary into one of the most electric moments of the season. Dean and Dan Caten dialed up the energy with a boundary-pushing runway led by Naomi Campbell and Doechii — a bold reminder of the brand’s unapologetic edge.

Now, that same spirit explodes in the Fall/Winter 2025 campaign, shot by legendary duo Mert Alas & Marcus Piggott and creatively directed by the Caten twins alongside Giovanni Bianco. Set in a haze of black-and-white, the imagery channels raw, late-night chaos and seductive glamour — with Irina Shayk, Louis Baines, Alex Consani, and Victor Perez leading a cast of icons and newcomers.

It’s sweaty, sexy, and defiant — a visual anthem to DSQUARED2’s legacy of rebellion and reinvention. Three decades in, and the brand is still throwing the party everyone wants to be at.

Check out below some of our favourite looks:

Giorgio Armani, Legendary Fashion Icon, Dies at 91

Today, the world of fashion mourns the loss of one of its most iconic visionaries. Giorgio Armani, the legendary Italian designer whose name became synonymous with elegance, sophistication, and timeless style, passed away at the age of 91.

Known for revolutionizing modern fashion with his clean lines, understated luxury, and impeccably tailored suits, Armani built an empire that spanned haute couture, ready-to-wear, beauty, and even interior design. From redefining power dressing in the 1980s to dressing Hollywood’s elite on the red carpet, his influence was both global and enduring.

Armani’s legacy will live on not only through his groundbreaking designs, but through the generations of designers and creatives he inspired. He leaves behind a world forever changed by his vision of quiet confidence and refined beauty.

ALEX

A REY Exclusive Fashion Editorial produced in Athens, Greece.

Photographed by Matthew Alatsatianos

Art Direction Nicolas Exarchos

Introducing Alex Marku @ ACE Models

FRATERNAL

REY presents the second JDO academy collaboration project with photographer Armando Branco.

Make Up by JDO Muah Students supervised by Juliette den Ouden.

Assisted by Justine Dobbe.

starring models from FIC Model Mgmt.

Robert by Justine

Stijn & Espen by Karen

Camiel & Javier by Kianna

Sanjay & Job by Letty

Koen & Dayron by Merkeb

Pedro & Lukk by Oussima

LOEWE’s Fall/Winter 2025 Campaign: A Study in Craft

The LOEWE Fall/Winter 2025 collection presents itself as a scrapbook of ideas. This approach feels intentional and personal, focusing on artisanal craft as its central theme.

This focus continues through a collaboration with the Josef & Anni Albers Foundation. The clothing and accessories feature tactile surfaces that take inspiration from Josef Albers’s Homage to the Square paintings and Anni Albers’s pictorial textile work, which used thread for artistic exploration.

Rene Tiger

A REY Exclusive Story photographed in Berlin, Germany.

Produced & Photographed by Andrej Russkovskij,

Introducing Rene Tiger.

Tom Holland for Prada Paradigme Fragance Campaign

Tom Holland Fronts Prada Paradigme: A New Expression of Modern Masculinity

In Prada's latest fragrance campaign, Paradigme, actor Tom Holland embodies a quiet confidence that mirrors the scent itself — refined, grounded, and refreshingly understated. Paradigme reflects a modern shift in masculinity, where presence is valued over projection and grooming becomes an act of self-care rather than performance.

The fragrance opens with a bright note of Calabrian bergamot, while a heart of bourbon geranium introduces a crisp, herbaceous green that disrupts conventional woody structures. Anchored by an ambery woody base, Paradigme achieves a sophisticated duality — where verdant freshness tempers warmth and tradition meets subtle rebellion.

This duality is echoed in the bottle design. Prada’s iconic inverted triangle is reimagined in a gradient lacquer that fades from black to green, visually articulating the tension between structure and fluidity.

With Holland as its face, Prada Paradigme positions itself as fragrance-as-accessory — an invisible signature for those who seek depth without dominance. It’s a statement of modern elegance: noteworthy, never overbearing.

Borrego Playas

A REY Exclusive Fashion Editorial photographed in Playa El Borrego beach in San Blas, Nayarit, Mexico.

Photographed & Styled by Alan Román

starring Armando Borrego

featuring Samantha Sant & The Fockkk Wear

Under the Stars of Egypt: A Queer Historical Fantasy Novella

Cypriot debut author George Nicolaou brings ancient Egypt to life in Under the Stars of Egypt, a queer historical fantasy novella filled with prophecy, forbidden love, and spiritual rebirth.

THE STORY

Born under an eclipse, Ammon was marked by fear.
Raised beneath a prophecy, Ra was bound to divine law.
When their destinies collide under the Egyptian moon, their forbidden love challenges the gods, the throne, and time itself.

Under the Stars of Egypt is a story of love reborn, legacy rewritten, and identity reclaimed. Inspired by ancient myths and modern truths.

ABOUT THE AUTHOR

George Nicolaou is a Cypriot writer with a passion for historical fantasy, Mediterranean mythology, and stories that explore queer identity and emotional depth. His work is rooted in love that transcends time and place. Under the Stars of Egypt is his first published novella.

George notes “This book is for anyone who has ever felt like their love didn’t belong, and dared to love anyway. It’s about rewriting your own story when the stars try to write it for you.”

Format: Paperback & Kindle

Prada Fall Winter 2025 Campaign: The First Look

Prada’s FW25 campaign captures movement in its rawest form—models in motion, fluid and unposed, like film stills in motion.

There's power in the collective rhythm, a sense of unity not in destination, but in the act of moving forward. The collection echoes this energy—designed to live in, not just to be seen.

La Verbena: a Queer Story by Rubén Sánchez

Spanish director Rubén Sánchez (Furias, Prime Video/Filmin) returns with La Verbena, an intimate, emotionally charged LGBTQ+ film set on a sultry summer night in Barcelona. Blending vibrant festivity with personal introspection, the film follows a close-knit group of friends gathering before heading to the iconic Gràcia neighborhood celebrations. At the heart of the story are Alex (Gabriel D’Almeida, Matthias & Maxime) and Marc (Robin Reese), two childhood friends whose reunion stirs unresolved feelings and long-buried truths.

Alex, on the brink of fatherhood with his girlfriend Anna (Aida Quintana), is struggling to accept his own sexuality. The surprise arrival of Marc, visiting from London, triggers a series of revelations that test their friendship and force both men to confront their fears, desires, and identities. The ensemble cast includes Meri Anglès, Paula Lucas, Marga Leão, Joma, and Serigne Sylla—each playing a role in the emotional unraveling that unfolds across the night.

Shot entirely in Barcelona, the film is as much a visual journey as it is a narrative one. “Cinema can change how we see things,” Sánchez says. “Gabriel and Robin took on incredibly layered roles and delivered unforgettable performances.” Produced by Carla Fernández in her first collaboration with Sánchez, La Verbena is both an aesthetic and conceptual statement about the challenges of self-acceptance and the emotional complexities of queer experience.

An unforgettable night. A celebration. A reckoning. Take a first look at La Verbena now.