Borrego Playas

A REY Exclusive Fashion Editorial photographed in Playa El Borrego beach in San Blas, Nayarit, Mexico.

Photographed & Styled by Alan Román

starring Armando Borrego

featuring Samantha Sant & The Fockkk Wear

Prada Fall Winter 2025 Campaign: The First Look

Prada’s FW25 campaign captures movement in its rawest form—models in motion, fluid and unposed, like film stills in motion.

There's power in the collective rhythm, a sense of unity not in destination, but in the act of moving forward. The collection echoes this energy—designed to live in, not just to be seen.

MM6 Maison Margiela x Dr. Martens: Their New Capsule Collection

MM6 Maison Margiela and Dr. Martens reunite for a bold capsule that reimagines classic Docs through a deconstructed lens.

The collab delivers two all-white hybrids: a boot-shoe fusion featuring a chunky bump toe and MM6 ankle branding, and a lace-up-turned-loafer with a clever "shoe within a shoe" design.

Crafted from Smooth and Virginia leather, both styles boast tonal stitching, custom heel loops, and Dr. Martens’ signature air-cushioned soles. Clean, sculptural, and slightly subversive—this drop is a nod to MM6’s minimalist aesthetic and the paint-splattered Docs from their SS25 runway.

You can find the collection online at MM6 Maison Margiela and Dr. Martens, as well as in select boutiques and top-tier retailers worldwide.

MODUS VIVENDI 2025 Swimwear Campaign

As summer winds down, MODUS VIVENDI keeps the heat alive with a bold new swimwear collection that fuses standout style with sustainable design. Think bright tropical prints, sleek solid tones, and silhouettes built for everything from wave-chasing to poolside lounging.

Part of the brand’s Responsible Edit, each piece is made entirely from recycled plastic bottles—delivering comfort, durability, and a lighter footprint. Quick-drying fabrics and flexible fits ensure these suits move with you, not against you.

MODUS VIVENDI proves that sustainability can still turn heads.

the dress code

A REY Exclusive Fashion Editorial produced in Athens, Greece.

Photographed by Matthew Alatsatianos

Art Direction Nicolas Exarchos

Styling Melina Oikonomou

Muah Elena Psoma

Introducing Ariel De La Campa @ ACE Models

Hard Core Fantasy Collection by Alan Crecetti

Alan Crocetti’s Hard Core Fantasy is out now.

The collection is a striking exploration of identity, desire, and self-protection. Known for his sensual, symbolic approach to jewellery, the Brazilian-born designer pushes further into emotional territory, crafting pieces that challenge the wearer to confront vulnerability while channelling strength.

The name itself is a manifesto. Core reflects Crocetti’s signature emotional depth. Hard is a declaration of unapologetic selfhood. And Fantasy is the space where transformation takes place—a realm where identity can shift, expand, and evolve.

“Fantasy is how we survive,” Crocetti says. “It’s where we try on new skins, tell ourselves new stories.”

In Hard Core Fantasy, jewelry becomes more than ornament—it’s a form of self-expression, armor, and personal mythology.

BODY LANGUAGE

A REY exclusive Story, produced in Valencia, Spain.

Photographed by Lucas Vázquez.

Introducing Giacomo Perconig

RUENDA

A REY exclusive Story, produced in Majorca, Spain.

introducing RUENDA

Photographed by Flor Rajo.

Denim Story featuring Calvin Klein.

EXPOSED CONTROL

A REY Exclusive Conceptual Editorial, photographed in Espacio Beyond Studios, Madrid.

Photography & Direction Juan Carlos Toledo

starring La Jeanine

featuring H K LIQUIDS

Ruy Andrade

A REY exclusive editorial produced in São Paulo, Brazil.

Produced and Photographed by PENATO.

starring Ruy Andrade

Pierpaolo Piccioli is the new Creative Director of Balenciaga

Kering and Balenciaga have just announced that Pierpaolo Piccioli will step in as Creative Director starting July 10, 2025.

Known for his poetic design sensibility, Piccioli will bring a fresh vision to the house while honoring its roots—from Cristóbal Balenciaga’s legacy to the bold evolution shaped by Demna over the past decade.

A new era for Balenciaga is on the horizon, and fashion fans are watching closely.

Cooper Koch stars in the latest Calvin Klein Campaign

After Bad Bunny, Jeremy Allen, and Carlos Alcaraz the new face of Calvin Klein is Cooper Koch.

Images and video by Mert Alas.


Nocturnal Desire

A REY exclusive Editorial, produced and photographed in Athens, Greece.

Photographed by Matthew Alatsatianos

Art Direction & Styling Christos Christou, Nicolas Exarchos

Muah Froso Agorianiti

starring Andreas Ceraso

''Days of Summer'' Campaign by Prada

Prada’s Days of Summer strips things back: Kendall Jenner, Hunter Schafer, and Troye Sivan adrift on glassy water, framed by nothing but sea and sky. It’s serene, minimal, and quietly cinematic—summer as a state of mind.

Creative Directors: Miuccia Prada and Raf Simons
Photography: Oliver Hadlee Pearch
Campaign Creative Direction: Ferdinando Verderi
Cast: Gideon Adniyi, Giuseppe Cirillo, Nikita Gnetnev, Noor Khan, Melinda Kiss, Hanna Leszek, Kendall Jenner, Julia Nobis, Yuliana Perez, Liu Qinzheng, Hunter Schafer, Troye Sivan, Lina Zhang

In Synch

A REY Exclusive Fashion Editorial, photographed in Madrid, Spain.
Produced & Photographed by Juan Carlos Toledo

Styling Juan Carlos

Muah by Caio Lettieri

starring Óscar Nieto & David Trabucchelli

Balenciaga: High Summer 2025 Campaign

Balenciaga unveiled its new High Summer campaign, photographed by Roe Ethridge.


Palomo Spain SS25 Swimwear Campaign

Palomo Spain makes a striking comeback for Spring/Summer 2025, embracing daring fashion, flowing shapes, and a playful twist on traditional summer swimwear.

Captured by photographer Fede Delibes, the campaign dives headfirst into the season with fearless energy, quirky charm, and a touch of retro glamour.