BRAND ALERT: Guy Lab - The 2021 Collection

Designed to form the foundation of the modern man’s wardrobe, Guy Lab's expanding offering is a line of premium mens underwear and basics, combining the ease of leisure wear with the complexity of a designer collection.

Underwear and basics made from the highest quality organic cottons in Australia. Swim made from premium Italian lycra.

Guy Lab 2021 collection is out now. Campaign photographed in Sydney by Jesse Lizotte and styled by Bridie Gilbert.


Men's XXL trousers: The ultimate pants trend of 2021 as worn by Richard Biedul

Spring has just arrived and we noted down the ultimate pants trend for the season.

From Armani to Dries Van Noten SS21 shows, it’s obvious that the men’s trousers silhouette has changed. The new tailoring proposes super wide trousers and XXL form.

The new, chic version of trousers offers more comfort and freedom and you can find them on tailoring, denim or even linen stories.

Checking out the Spring-Summer 2021 shows ( even the latest AW21-22 as well), you will see that the XXL pants trend came back to stay and Richard Biedul is definitely the ideal one to show you more.

Male model and influencer Richard Biedul is one of the most recognisable faces in men's fashion and one of our favourites here at REY Magazine. He has worn the trend a few seasons ago and he was from the very first celebrities to inspire us with his ‘XXL pants’ style.

Check some of his signature looks below to get inspired for your outfits.

Do it like Richard:

  • Pair your XXL pants with a classic blazer and a pair of moccasins.

  • Prefer to combine monochrome or more neutral colours for stronger outfits.

  • If you choose denim, tuck-in your T-shirt for more 70s inspired look.

ANDREA CASSAVIA

A REY exclusive portrait series photographed in Manchester, UK.

Produced and Photographed by Malc Stone

Introducing Andrea Cassavia.from NEMESIS Models

Emmanuel

A REY exclusive In-House Fashion Editorial, photographed in Athens.

Photographed by Dimitrios Kleanthous

Styling & Grooming Christos Theophanous

starring Yiorgos Emmanuel @ VN Models

Emporio Armani AW21 at Milan Fashion Week: Our Favourite Looks

Emporio Armani has unveiled its Autumn Winter 2021 Men’s and Women’s collection for Milan Fashion Week.

This year the brand is celebrating its 40 years and the collection is definitely a tribute to its iconic silhouettes. Elegant and timeless looks, with the menswear tailoring re-designed for today’s needs. .

VOLTAIRE

A REY exclusive portrait series, photographed in New York City.

Photographed by Desintonio Pacheco

Agency is New Icon NY

Burberry AW21 at London Fashion Week

Riccardo Tisci presented his Fall Winter 2021 collection for BURBERRY at London Fashion Week.

JORDANLUCA Fall Winter 2021 Show at London Fashion Week

JORDANLUCA presented its Fall/Winter 2021 collection “YOU ARE HERE” during London Fashion Week.

Check out our favourite looks:

OSCURO DESEO

A REY exclusive in-house Fashion Editorial.

Photographed by Michael Geo

Styling & Direction Christos Christou

starring Nikos Kaneti

Diesel Celebrates Love with “When Together” Campaign

DIESEL presents “When Together,” a short film featuring eight real-life couples physically and emotionally reconnecting in bliss following periods of absence from each other’s lives.

Whether isolated from one another by walls, streets, borders, or seas, it is time apart that has fueled longing, desire, and the subsequent ecstasy of being back together. Something captured here through DIESEL’s daring lens: real, raw, and intimate. Combined, they embody every form of love. “When Together” is the first campaign formulated under DIESEL Creative Director Glenn Martens. Deep down, it’s about looking forward to a world in which true connection may occur once again, without fear and without angst. F.Y

THE CHASER

A REY exclusive fashion editorial photographed in the subway station "Überseequartier" in Hamburg, Germany.

Photographed by Phil Nguyen

Styling Sabine Schäfer

starring KORAY @ Brave Models

Wardrobe includes VALENTINO, Burberry, Acne Studios, Hugo Boss, Emporio Armani, Schae, Van Lier

Ludovic de Saint Sernin unveils Valentine’s Perfect Gift

Ludovic de Saint Sernin Unveils Valentine’s perfect gift to give or to wear, made in Paris.

Its iconic lace up jockstrap takes a new form and it becomes our daily favourite underwear.

THE NEGATIVE EFFECT

Produced & Photographed by Marcos Domingo Sánchez

starring FEX

Discover more about the negative effect inside Marcos’ NEGATIVE COLLECTION Portfolio:

THE NEGATIVE TECHNIQUE

AMI Paris: The SS21 Campaign

AMI unveiled its latest campaign for the SS21 season with photographer Michael Bailey-Gates.

Check out our favourite looks and discover more on AMI Paris online.


CONCOON: Exclusive Dance & Fashion Clip

A REY exclusive fashion project, produced and photographed in Limassol, Cyprus.

Video Production by Savvas Christou

Styling Christos Christou

starring Panos Malactos

Editorial Series Photographed by Savvas Christou

GmbH Fall 2021: Our favourite looks

GmbH unveiled its Fall Winter collection for 2021 embracing the total black look and the tailoring with a feminine twist.

Check out our favourite looks:

Dior Men Fall 2021 at Paris Fashion Week

Kim Jones unveiled the new DIOR Men’s collection during Paris Fashion Week.

Pure tailoring, classic shapes and forms, masculine silhouettes and the fifty shades of ‘slate lilac’:

Louis Vuitton Fall 2021: The Men's collection

Virgil Abloh has shown to the fashion world his latest vision for the LOUIS VUITTON menswear collection for winter 2021 during the virtual Paris Fashion Week.

Watch the Fashion clip below with mr Abloh exploring Masculine Archetypes in the latest LV men’s collection:

Prada Men’s Fall 2021 by Miuccia Prada and Raf Simons

Miuccia Prada and Raf Simons unveiled their first menswear collection for Fall Winter 2021 at Milan Fashion Week.

They played with tactile textures and color juxtapositions and they managed to create maybe the most anticipated menswear show of the season re-introducing the new tailoring through their relaxed silhouettes.

“This is no time to show off, or for extreme exuberance. It’s more time for intimacy” they both stated.