Ludovic de Saint Sernin FW25 Campaign: Power Play

For Fall/Winter 2025, Ludovic de Saint Sernin brings his signature sensuality to the boardroom. Starring Amelia Gray alongside Alejo Humanes and Lewis Gillooley, the campaign plays with themes of power, control, and desire—merging officewear with after-hours provocation.

Shot by Stuart Winecoff and styled by Carlos Nazario, the imagery channels Helmut Newton’s cool eroticism: crisp shirting peels back to reveal latex and leather, while sharp tailoring contrasts with intimate moments—a kiss between boys, a mistress in command.

It’s a wardrobe built for 9-to-5-to-9, where fantasy meets functionality. Saint Sernin’s message is clear: power isn’t just what you wear—it’s what you dare to reveal.

PASTORALE

A REY Exclusive Editorial

Photographed & Styled by Alexander Yantyushev

starring Georgy Amoev @ Lumpen

David Beckham’s Eyewear AW25 Campaign Finds Quiet Luxury in Marrakech

For the Fall-Winter 2025 season, Eyewear by David Beckham lands not in the spotlight, but in the shadows—specifically, the shaded courtyards of a riad in Marrakech. Here, amidst filtered light, patterned wood, and cool clay walls, Beckham trades the pitch for a quieter role: that of a global connoisseur at ease in his private retreat.

The setting reflects the eyewear itself—produced by Safilo and envisioned by Beckham—with an emphasis on atmosphere, detail, and timeless design. The new collection introduces two distinct families: Timeless Icons and Origami. The former draws on the kind of enduring shapes—crafted in acetate and metal—that once defined a face for decades. The latter, a feat of design and engineering, features foldable sunglasses that collapse smoothly into the palm, sleek as a snapped lighter.

New this season, The Curator frame arrives with oval lenses and minimalist temples—precise, editorial, and refined. It’s eyewear for the man who wants to be seen thinking as much as looking. Decorative only through discipline, the collection speaks to Beckham’s own evolution: global, exacting, and quietly iconic.

FRATERNAL

REY presents the second JDO academy collaboration project with photographer Armando Branco.

Make Up by JDO Muah Students supervised by Juliette den Ouden.

Assisted by Justine Dobbe.

starring models from FIC Model Mgmt.

Robert by Justine

Stijn & Espen by Karen

Camiel & Javier by Kianna

Sanjay & Job by Letty

Koen & Dayron by Merkeb

Pedro & Lukk by Oussima

Tom Holland for Prada Paradigme Fragance Campaign

Tom Holland Fronts Prada Paradigme: A New Expression of Modern Masculinity

In Prada's latest fragrance campaign, Paradigme, actor Tom Holland embodies a quiet confidence that mirrors the scent itself — refined, grounded, and refreshingly understated. Paradigme reflects a modern shift in masculinity, where presence is valued over projection and grooming becomes an act of self-care rather than performance.

The fragrance opens with a bright note of Calabrian bergamot, while a heart of bourbon geranium introduces a crisp, herbaceous green that disrupts conventional woody structures. Anchored by an ambery woody base, Paradigme achieves a sophisticated duality — where verdant freshness tempers warmth and tradition meets subtle rebellion.

This duality is echoed in the bottle design. Prada’s iconic inverted triangle is reimagined in a gradient lacquer that fades from black to green, visually articulating the tension between structure and fluidity.

With Holland as its face, Prada Paradigme positions itself as fragrance-as-accessory — an invisible signature for those who seek depth without dominance. It’s a statement of modern elegance: noteworthy, never overbearing.

Borrego Playas

A REY Exclusive Fashion Editorial photographed in Playa El Borrego beach in San Blas, Nayarit, Mexico.

Photographed & Styled by Alan Román

starring Armando Borrego

featuring Samantha Sant & The Fockkk Wear

Swimwear Rewritten with BIBENCIA

BIBENCIA returns this summer with handmade swimwear that speaks to the soul. Born in Valencia, the brand fuses emotion, identity, and storytelling—each piece a quiet rebellion against fast fashion.

Rooted in forgotten pasts and reimagined for today, the collection flows with intention. Bold, honest, and unapologetically personal, these designs move with you—celebrating every curve, every story.

This isn’t just swimwear. It’s self-expression woven in thread.


Creative Direction: Roberto Montes @robertomontessanz × Jordi Terry @jorditerry

Photographer: Jordi Terry @jorditerry × Merceditas Agency @merceditas.mgmt

Styling: Roberto Montes @robertomontessanz

Grooming: Nacho Sanz @nachosanzmakeup

Casting Director: Néstor Redó @nestorredo

Models:

Evander Johnson @evanderjohnson

Facundo Mascareña @thefacka

Ferran Belloch @ferranbe08

Lucas García @ubaldico

Nacho Ruiz @nacho11ruiz

WE LOVE Thom Browne's High Summer Campaign

Thom Browne’s “High Summer” Captures East Coast Sophistication

Fresh off a standout presence at the Met Gala, Thom Browne returns with “High Summer”—a refined campaign inspired by the leisurely elegance of the East Coast. Shot by Kito Muñoz, the visuals showcase crisp tailoring with collegiate and athletic influences, framed by a chic summer house setting.

Key pieces include four-bar cardigans, fitted polos, and structured blazers, paired with standout accessories like the new Mr. Thom bag in calfskin, retro-inflected sunglasses, and deerskin loafers. It’s a nostalgic, sun-soaked vision of summer—crafted with Browne’s signature precision.

LACOSTE ''plays'' with the ICONS for their new Campaign

LACOSTE’s 2025 Campaign “PLAY WITH ICONS” Puts a Fresh Spin on Timeless Style.

LACOSTE is kicking off 2025 with a fresh global campaign that blends iconic fashion with personal expression. Titled “PLAY WITH ICONS,” the campaign is all about celebrating what makes LACOSTE truly timeless—its signature pieces and the people who bring them to life.

Building on the bold energy of last year’s “PLAY BIG” campaign, this new chapter zooms in on the deeper connection between the brand’s classic staples and the personalities who wear them in their own unique way.

The spotlight is on five standout ambassadors: tennis legend Novak Djokovic, French actress Adèle Exarchopoulos, actor Pierre Niney, global tennis icon Venus Williams, and Chinese superstar Wang Yibo. Each is paired with a signature LACOSTE piece, highlighting the versatility and enduring appeal of the brand’s most iconic items.

Captured through the lens of renowned photographer Tyler Mitchell, the portraits carry a relaxed and genuine vibe—proof that style doesn’t have to shout to be powerful.

With “PLAY WITH ICONS,” LACOSTE invites us to rediscover its heritage through a modern lens—reminding us that true style is as much about the people who wear it as the clothes themselves.

In Synch

A REY Exclusive Fashion Editorial, photographed in Madrid, Spain.
Produced & Photographed by Juan Carlos Toledo

Styling Juan Carlos

Muah by Caio Lettieri

starring Óscar Nieto & David Trabucchelli

Balenciaga: High Summer 2025 Campaign

Balenciaga unveiled its new High Summer campaign, photographed by Roe Ethridge.